Search-Engine Marketing

This is the dreaded truth about SEM. These days, search-engine marketing provide several beneficial opportunities to not only the marketers but also to millions of Internet users. Search-engine marketing is the easiest way to look for information, products and an excellent method for advertisers to locate and acquire potential customers. But it’s not easy enough to teach in one article, therefore just because you read it here doesn’t mean it is so. Listen,  just because you think you are a marketing extraordinaire doesn’t mean you cannot look around and learn something new. Attaining results that will give you the Eureka moment remains complex requiring minute measuring and monitoring. A person can make the most of search-engine marketing by going through the following.

Search-Engine Marketing Power and Achieving the Targets:

In simple terms without getting into all the analysis, discovery, hard data etc. that has to be done prior to choosing the keywords, let’s just say you know for a fact what your keywords are. It will be extremely advantageous if a person figures out the keywords which customers generally use to seek particular services and products and then present those keywords to several search engines. Duhhh right? Well, when web site visitors type those keywords, the search engine results display the person’s owned web site prominently, thereby resulting in better exposure and sales.

A better alternative compared to organic or free search-engine marketing is PPC. This definitely enhances the outcome. The more a person bids per keyword the greater will be the search engine guarantee to place the owned web site on the engine result page. But I say don’t get too caught up in getting on top of the search engine. Become vigilant about giving your readers good copy, important information and lots of good advice. They will become loyal to you because they can see that you are not trying to sell a product or service but you want to share your information with them.

I mean really don’t you hate when someone tells you hey I have a great web page with tons of free information only to go there and what do you find? Lots of useless information and lots of crap and you realize you have wasted your time and hopes for another shmuck.

Search engines typically bill on a cost-per-click or a pay-per-click basis. A person is charged only when an Internet visitor clicks on the owned link. The pricing depends on the categories and keywords. However, a person needs to outbid competently the competitors or else all the money is a total waste. The main aim is to attract only those customers who are eager to purchase the owned products and services.

A recent development in search-engine marketing is a novelty called contextual advertising. Content aimed advertising or Relevant paid search. It connects the sponsored link present on the search result page to the web sites themselves. Instead of giving money for the placement on the search result page a person can pay the engines to place the owned web site on those content pages related to the products.

For instance, if a person is looking for the weather condition in Miami Beach the engine will also display a listing for Miami car rentals and hotels. A person can now target the web site visitors the very moment they show interest in knowing more about the service and products that the person is marketing. A shrewd combination of all these search-engine marketing strategies will improve a business in several ways.

Search-engine marketing:

1. Gains business exposure and boosts the brand profile
2. Helps in gaining new customers
3. Increases the traffic that is necessary for building affiliate revenue or advertising
4. Creates leads for following up calls
5. Advertises sales and offers
6. Launches or increases online sales
7. Creates publicity
8. Markets events and off-line goods

These days every business has to offer several varieties of products to customers. Search-engine marketing makes this easy by getting an Individual’s attention from the Internet visitors. Now don’t believe everything you read either. I mean really don’t take what I have to say as the end all. After all I am only human, I try to give you the information the best way I know how. By reading and testing things out. Hey I make mistakes too, the beauty is that I make them before I give you the info. So they have been tried. That’s what drives me… failure.

About Gabriella Sannino

International SEO consultant is my title...but who cares about those? What I love is, writing about marketing, social, SEO, relevance, ruffling feathers and starting revolutions. What you read on this blog, will hopefully inspire you to continue the conversation. When I'm not multitasking around Level343 I sneak away and go sailing. I'm crazy about pistachios, and of course Nutella.

Comments

  1. Misconception? I think not. I have several clients that are using PPC and it works for them, with that said they are spending thousands of dollars a month with an ROI to prove it. Some months they bid more than others. There is a fine tuning talent one must have to be successful with PPC. Personally I stay away from PPC. I don't like using it nor do I advise my clients to use it. Thanks for your comments.

  2. Fernwood Hotel says:

    “The more a person bids per keyword the greater will be the search engine guarantee to place the owned web site on the engine result page.”

    This is a misconception in the SEO world. The amount you bid is only one factor in determining your position on any result page. Outbidding your competitors does not guarantee a higher placement then your competitors.

    Scott Liu from http://www.findresolution.com/ spells it out clearly in this post: http://www.findresolution.com/2009/08/closer-lo

    In short a number of factors are used to determine ones ad placement on a search result page. Relevancy of the page content in relation to the words searched as well as the keywords past performance and quality ranking. Yes you can bump your spend per keyword above your competitors and hope to get a better placement but that is not an efficient use of your budget.

    Take the time to review your keywords performance and monitor their quality scores frequently to see how you can build better relevancy on your landing pages and in your ads.

    Throwing money at PPC will only get you so far and quickly drain your bank account. Do your homework and get better results for less money.

  3. Thanks uohaa. I appreciate the comment. Not sure if you are aware but I have lots more information on my website. Over 70 articles on SEO the good the bad and the Ugly. I even have an RSS feed. :)
    Peace
    Gabriella

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