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Everybody and their dog seems to have a blog these days. I even know someone who set up a blog for his cat, I kid you not. Blogs seem to be the new way for the immense populace of the Internet to tell us things about themselves nobody ever wanted to know. In the vast majority of cases, nobody ever will, either. There are so many blogs out there, the odds of one blog being found, read and liked are astronomical! So, why should you even have one, and if you do, what good can it do you?
Well, first off, blogs give you the opportunity to try things out before jumping out there into the public sphere. If you have friends on your blog, you can give them the opportunity to read a website topic before making a fool out of yourself. Most blogs come with options for the level of public access you want any given post to have.
Second, blogger communities are usually pretty large and inclusive. If you provide decent quality content and participate in the community at all, you’ll generally be able to find a readership in fairly short order. The key words there are “decent quality content” and “participate”. If you don’t want to provide those two things, you probably shouldn’t waste your time. You don’t even have to do all the writing yourself, plenty of SEO copywriters can write decent blog posts for you. Regardless of the method you choose, you have to give pleasant, easy to read information. The other half, participation, can also be done either by you or by someone you hire.
Participation means that comments on your blog get answered as they come in, and relevant comments happen to other people’s blogs under your username. Comments should not be cheap excuses to post your links. Instead, you or your writer should only comment if you actually have something to say in response to another blogger’s post.
Once you get your blog up and going, and you have some people reading it, your blog gives you an unparalleled way to communicate with your customers. You can post teasers for upcoming product releases, you can post solutions to problems you’ve heard about, the possibilities are endless. You can even occasionally use your blog to sound off about something that annoys you related to your business. If you do this last, remember to keep it civil and relevant. Blogs also let you do easy customer polling, give your consumer base a way to connect with you, and make you look more “real”.
When used badly, blogs are a serious waste of time. However, if you’re committed to doing them well, a good blog is an invaluable asset to any online business.