newspapermachines1What do blogs, articles, press releases and search engine optimization all have in common? Your Internet business will die a lonely death without them. Blogs, articles and press releases are all part of any functional comprehensive search engine optimization program. SEO isn’t about using technical tricks in order to seem more relevant. Instead, SEO is about getting everything right so that the search engines discover that you are relevant.

A blog is almost a necessity. Yes, everybody has one, but there’s a reason for it. A good blog lets you connect and communicate with people. It makes your ongoing customers feel like they have a relationship with you, that you’re not just out to take their money. A blog also increases your visibility among people who aren’t your customers yet. Blogs, when well used, give you links, give you contacts, get you traffic and keep people coming back for more. The more people come back, the more search engines like you, and the more new traffic you get.

Properly optimized articles are another core component to SEO plans. A well written article in your field establishes you as an authority, increases people’s trust in you, and gets more traffic to your site. If your article is well written, it will probably get picked up by other sites. When that happens, your link profile starts exploding virally all across the Internet. You wouldn’t want to do this why?

Press releases create “buzz” while giving you still more links. Good SEO press releases have to be written by someone who knows what they’re doing, but when done well will bring in the traffic. The best thing is that these visitors are already looking for what you’re providing. This sort of “pre-warmed” traffic is the lifeblood of any Internet business.

There are plenty of people out there who will sell you SEO services for quite a lot of money. Getting a good SEO consultant can really be worth your time, especially if you don’t have the technical skills yourself. When hiring, remember what the point of SEO is. The point of any search engine optimization program is to create a website and business that will get you seen, visited, and liked. Many professional SEO specialists try and trick search engines into showing a poor website. If you don’t have a good product and a good website, it doesn’t matter how much you pay an SEO specialist, you won’t get sales. They’ll have their money, but you won’t have yours. If you’re going to hire someone to do your SEO, pick for quality. Pick a company that’s committed to helping you succeed, even if they tell you things you don’t want to hear. Choose people who know what they’re doing and are willing to put in the work. It’ll save you money in the long run.