Morphing Facebook

Facebook Friendly Marketing

“Stick with what you are good at.”

That should be the theme of platforms that are created for a specific function – but inevitably they get swept away by the times and try to be something they aren’t.

Attempts to change to meet a popular trend usually fail, as Facebook is discovering.
Facebook is leading the pack of mighty morphers who are trying to ride the massive success of Twitter—(unsuccessfully, I might add).

Once the golden child of the Internet, Facebook has come under fire lately for a slew of trouble including an attempt to usurp their user’s information by claiming the copyrights on both print and media material posted by individual members.

That is just the beginning of the troubles the once formidable Facebook has, however. Twitter, the baby of the Internet, who challenges its loyal following to create microblogs of meaning in 140 characters or less is giving Facebook a run for its money, and they don’t like it.

The result of their clinging to the upper echelons of success is a changing face on their platform to copy the Twitter atmosphere, their nudging of followers to tout their Facebook links on Twitter and all other social network platforms and a general disintegration of what made Facebook so popular in the first place.

In fact, originally Facebook was a sort of guarded society, a membership club that only other college and University students could apply to.  It was a platform much like MySpace with regular blogging capabilities but in a more secure atmosphere that combated spamming and viruses.

And then they tried… more than just an attempt to emulate Twitter’s success. Facebook wanted to BE Twitter. They made a play to buy out the growing cyber child, but Twitter baulked, much to the glee of their admirers.

Facebook needs to do what Facebook used to do best, be a social connection for students and faculty of universities, even the expansion to the mainstream business world is fine, but leave microblogging and Twitter alone.

Facebook, our message to you is this: Be true to your followers.  Leave us to tweet away on Twitter.  We promise there is room in our hearts for you too – if you stay true to who you were.  A place for us to create groups, play games and find long lost schoolmates.

Wanted to thank my Co-writer Jenn Horowitz

About Gabriella Sannino

International SEO consultant is my title...but who cares about those? What I love is, writing about marketing, social, SEO, relevance, ruffling feathers and starting revolutions. What you read on this blog, will hopefully inspire you to continue the conversation. When I'm not multitasking around Level343 I sneak away and go sailing. I'm crazy about pistachios, and of course Nutella.

Comments

  1. Keep It Classy Jen says:

    I completely agree. Twitter is Twitter. Facebook is Facebook…understand that we love you still.

    Great write up!

  2. Well playing the devils advocate people ask to be followed on Twitter… Does that make it okay. Don’t get me wrong I love twitter, but the facebook crowd seems naive in many ways.

  3. If you are to stay up with technology then you have to accept that with growth comes change. Some is good and some well… It’s still good at least they are trying right? Lets see what happens, I am open to growth.

  4. Although I agree that Facebook may be maybe trying to hard to be like twitter and, with that, getting farther from what made them a successful site, I have to raise the point that twice already Facebook “adapted” to new situations against critics and even against most of their users opinions and they are still growing non-stop and each change proved to be the right choice on hindsight. So i won’t judge their move right now as being wrong. I tend to think they gone too far this time, but I wouldn’t be surprised if they are right once more… Time will tell.

  5. In my mind, Facebook was originally “cool” because it was a unique, quirky and kind of nerdy social media application that allowed you to network with people that you went to college with that you otherwise wouldn’t have been able to. It’s completely porous now. No integrity with their brand image. Also, I’m tired of being asked to become a “fan” of social media and online marketing “gurus.”

    Facebook has pretty much lost all of its original charm and utility.

    Out with the old, in with the new. Twitter is king (or queen).

  6. I agree that it appears that the latest redesign of Facebook seems to try and make it into a variation of Twitter… but I think that it is too early to tell whether it is a good thing or bad thing just yet. Perhaps a little time to adjust is necessary?

    However, I tend to think — despite my own use of Facebook — that Facebook’s popularity will fade, and some new social networking site will take its place. Facebook started as a place for college kids to share a bit about themselves with other college kids. It was relatively private, so it didn’t matter what you shared. When it opened up to a wider audience, letting in parents and possible employers, Facebook lost some of that “cool” factor. Suddenly, it mattered what you shared, since parents and relatives could be watching. Ultimately, I think teenagers/college age kids will move on and find something new that is more private.

  7. I totally concur!!

  8. We told ‘em! Great work!

Trackbacks

  1. RT @level343: Morphing Facebook “Stick with what you are good at.” http://ow.ly/rauw

  2. Morphing Facebook “Stick with what you are good at.” http://ow.ly/rauw

  3. RT @level343 Level343 Articles » Blog Archive » Morphing Facebook http://bit.ly/f8842

  4. Gabriella Sannino  says:

    RT @level343 Level343 Articles » Blog Archive » Morphing Facebook http://bit.ly/f8842

  5. Gabinator  says:

    RT @tweetmeme Morphing Facebook http://bit.ly/l7urK Stick to what you are good at & leave Twitter alone!

  6. RT @tweetmeme Morphing Facebook http://bit.ly/l7urK Stick to what you are good at & leave Twitter alone!

  7. RT @tweetmeme Level343 Articles » Blog Archive » Morphing Facebook http://bit.ly/l7urK “Stick with what you are good at.”

  8. Gabriella Sannino  says:

    RT @tweetmeme Level343 Articles » Blog Archive » Morphing Facebook http://bit.ly/l7urK “Stick with what you are good at.”

  9. @KeepItClassyJen Nothing really FB has lost it’s zing & getting muddled with blah http://ow.ly/1GIq I even talk about it here

  10. @max_e_silver here is an article specifically on that topic http://ow.ly/15fT

  11. Mary-Kay Massey says:

    RT @level343“Stick with what you are good at.” Morphing Facebook http://ow.ly/12E3 – Gabriella Sannino (Facebook will never be twitter)

  12. Rachel White says:

    RT @level343“Stick with what you are good at.” Morphing Facebook http://ow.ly/12E3 – Gabriella Sannino (sorry my bad )

  13. Rachel White says:

    @ level343“Stick with what you are good at.” Morphing Facebook http://ow.ly/12E3 – Gabriella Sannino

  14. “Stick with what you are good at.” Morphing Facebook http://ow.ly/12Dj – Gabriella Sannino

  15. RT @SEOcopy: Morphing Facebook http://ow.ly/Z2k @Ecombuffet

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