SEO Secrets? I could tell you, but then I'd have to kill you.

Tons of sites – really, lots of sites – claim to be able to give you the Secrets of SEO (add a whole bunch of exclamation points here). Just download this eBook (giving away your name and email), buy this special report (giving away name, email and cash) or order this course (same, same), and you, too, can know what the experts know.

The secrets… those almighty tips, tricks and techniques to get YOUR site ranking above all the rest NO MATTER how much competition you have. Here’s the number one SEO secret:

This stuff is crap. It’s so much crap it stinks higher than a garbage dump. Even flies are scared.

The Truth

Every SEO who can call themselves one and be truthful (key word here) about it has a few things they cling to, and these things aren’t always the same… but secrets? Come on, people. This is the Information Age.

I mean, “secret” implies something most people don’t know. Secrets are kept under wraps, right? So how is it that all of a sudden all these people seem to have a slew of SEO secrets to share with you? How many secrets can there really be? Yet, you see:

  • SEO Secrets – top Secrets a SEO company will not want you to know
  • SEO Secrets – all you need to know to reach the top of the search engines
  • SEO Secrets Revealed!

Notice a trend yet?

Look… I don’t want to just break this barrier down. No. I want to stomp on it, crush it until it’s so much goo under my boot heel. There’s nothing in these eBooks, reports and courses you can’t already find – free, I might add – on the Internet.

In fact, some of this SEO secret crap you pay for will give you opposing views, if not be completely full of disinformation. Mostly, what these people have done is gather public domain information (online, free use), stuff it into an eBook or report, and slap a price sticker on it.

A side note on SEO courses and certifications…

You can spend the money on an SEO course and you might learn a few things, but, for heaven’s sakes, don’t pay the money just to be certified. As of yet, there’s still no governing body for search engine optimization. As of yet, there’s no such thing as real certification. Claiming you have an SEO certification on a job interview will most likely get your resume dropped into the trash pile. No joke.

You can’t go to college for SEO. You can go to college for things useful to SEO, such as Information Retrieval, Data Structures and Algorithms, and Natural Language Processing. However, you can’t go to an accredited college and get a Bachelor’s degree in SEO. Ain’t happenin’.

Where to Go for REAL SEO Secrets

When you want to learn about SEO, don’t waste your money. If you’re going to throw cash, pay attention to where you’re throwing it. Here’s a list of places to go if you want to learn search engine optimization:

  • SEO Chat – Articles, forum, tons of great info
    • free
  • SEO Training Dojo – Articles, forums, tons of great info in the Study Hall, 30% some of the best tools in the business, SEO community, weekly study sessions, case studies, in depth search geek info and more
    • $30 a month membership ($250 for a year, $50 savings bonanza and $1k+ in bonuses)
    • Disclaimer – we’re members so we’re partial, but the information you gain is well worth the money you spend!
  • SEOMoz – Articles, SEOMoz toolset, Webinars, SEO community, marketing information
    • $99 per month, plus SEO tools

Free Article Resources

Of course, this is just the tip of the iceberg.

So, the next time you see a site offering the “Secrets of SEO”, pause before you click. Get your skepticism in order before you look at the page. If they say, “for only $20.99” or “guaranteed to get you to the #1 spot” or anything like that, click away. It’s crap.

Better yet, look no more. Come back here, go to the sites above, read and follow links to find other resources. Build your own set of resources for real SEO information. Recognize the crap for what it is.