What are you measuring?

Hootsuite analytics anyone? A sequel to Monitoring Your Daily Social Media Efforts, Social Media Measuring: The 4 Key Elements will take you through the ins and outs of Hootsuite analytics for Twitter and Facebook. Learn how to measure your approach, no matter what type of social media campaign you’re running.

Why is social media measuring important?

This may seem like a mindless question, but some honestly don’t understand what the big deal is. You tweet and post on Facebook, and it just works, right? Wrong. Like any campaign, you have to have a plan with goals, approach and strategies. –And, if you have goals, you need a way to track (or measure) how you’re doing. Of course, if you’re using social media simply to chat and meet people (in other words, not for business), you won’t need measuring tools. However, the minute you look at social media as a business tool, it’s time to pay attention.

Benchmarks provide a guideline. They also help you define your goal. For example, you’re getting ready to start a new social media campaign. Before you start that campaign, you might want to make a note of the numbers. A few examples might be:

  • How many followers do you have?
  • What’s your current reach?
  • How many are actually responding at this time?

If these numbers haven’t grown by the end of the campaign, chances are your campaign wasn’t a success. How will you know, though, if you haven’t chosen your benchmarks? Whatever your ultimate goal is, you have to start with a strong set benchmarks. You also have to deal with data, no matter what reporting tool you use.

And finally, if you don’t have any idea how to start measuring, you have to watch Social Media Measuring: The 4 Key Elements. Get your campaigns moving in the right direction!