Social Media Measuring: The 4 Key Elements

What are you measuring?

Hootsuite analytics anyone? A sequel to Monitoring Your Daily Social Media Efforts, Social Media Measuring: The 4 Key Elements will take you through the ins and outs of Hootsuite analytics for Twitter and Facebook. Learn how to measure your approach, no matter what type of social media campaign you’re running.

Why is social media measuring important?

This may seem like a mindless question, but some honestly don’t understand what the big deal is. You tweet and post on Facebook, and it just works, right? Wrong. Like any campaign, you have to have a plan with goals, approach and strategies. –And, if you have goals, you need a way to track (or measure) how you’re doing. Of course, if you’re using social media simply to chat and meet people (in other words, not for business), you won’t need measuring tools. However, the minute you look at social media as a business tool, it’s time to pay attention.

Benchmarks provide a guideline. They also help you define your goal. For example, you’re getting ready to start a new social media campaign. Before you start that campaign, you might want to make a note of the numbers. A few examples might be:

  • How many followers do you have?
  • What’s your current reach?
  • How many are actually responding at this time?

If these numbers haven’t grown by the end of the campaign, chances are your campaign wasn’t a success. How will you know, though, if you haven’t chosen your benchmarks? Whatever your ultimate goal is, you have to start with a strong set benchmarks. You also have to deal with data, no matter what reporting tool you use.

And finally, if you don’t have any idea how to start measuring, you have to watch Social Media Measuring: The 4 Key Elements. Get your campaigns moving in the right direction!

About Level 343

This account is where everyone involved with Level343 content marketing efforts show up. You can say there is no "I" in this team. Sometimes we will chat about a certain topic with a variation of ideas, suggestions, even opinions. Then one of us will start writing the post, hand it over to someone else who will continue the diatribe. Eventually it ends up on our editors desk who either chops the hell out of it, or you're reading it right now.

Comments

  1. Thanks for sharing such a nice post, I would like to share it on my blog too, I have been to many blogs on this topic but I havent seen such fine and amazing post on this topic. I would like to appreciate the way you write your views.

  2. Jon Doe says:

    Adopting social media as one of your web marketing tool is not just easy because you have to take some considerations like if using one can do a big help in your business. Thanks for sharing this definitive review!

  3. The first thing would be to know your audience and understand their specific online habits, interests and demographics such as lifestyle, age, geography and profession. Discover how your audience communicate best and start a conversation.

    White Label SEO

  4. Well measuring the key elements is pretty tough but I believe that this is very essential in order to achieve the goals we set.

  5. This really confirms what many people (including myself) have believed: Followers are the main indicators in social media marketing. It answers to the question, why do we do SMM? We need people as buyers and promoters. If you have more followers, then your success rate is high.

Trackbacks

  1. andrew karas says:

    RT @webinfermento: #Social #Media #Measuring: The 4 Key Elements http://t.co/gEReE80 via @level343

  2. #socialmedia #measuring: 4 key elements http://cot.ag/mAb81Q via @level343

  3. RT @infoBEWE: #socialmedia #measuring: 4 key elements http://cot.ag/mAb81Q via @level343: #socialmedia #measuring: 4 key el… @MediaTip

  4. Social Media Measuring with 4 key elements http://ht.ly/4YJ7Q 2nd video installment…Enjoy & share responsibly. Buona notte more to come

  5. sestyle says:

    RT @seocopy: Social Media Measuring: The 4 Key Elements http://t.co/EjixS8E 2nd video Installment on managing/measuring your #SM using #SEO

  6. [...] four key elements for measuring social media via Hootsuite analytics are posted at Level 343, while Webbiquity wonders what B2B social media success looks [...]

  7. Gabriella Sannino  says:

    Our second video installment, we answer questions like:
    How many followers do you have?
    What’s your… http://fb.me/12sl0HV9E

  8. Our second video installment, we answer questions like:
    How many followers do you have?
    What’s your… http://fb.me/12sl0HV9E

  9. Alex Hall says:

    Social Media Measuring: The 4 Key Elements – http://bit.ly/k0XQ0e

  10. Misura il tuo Social Media : I 4 Elementi http://ht.ly/58CsS [Video/English]

  11. “@Mayakovskij: Social Media Measuring: The 4 Key Elements – Here is the second installment… – http://t.co/zZTncJB RT @_fleur__ @SEOcopy”

  12. Fleur Laurs says:

    Social Media Measuring: The 4 Key Elements – Here is the second installment to using Hootsuite – http://ow.ly/5cQAM RT @SEOcopy

  13. Marc Custers says:

    Social Media Measuring: The 4 Key Elements (video) – http://grab.bz/nNiMz1 – @level343 #hootsuite

  14. Social Media Measuring: The 4 Key Elements (video) – http://ow.ly/1uOvwz #socialmedia #marketing | RT @marccusters @level343

  15. Social Media Measuring: The 4 Key Elements http://tinyurl.com/3kjfvdy

  16. Social Media Measuring: The 4 Key Elements http://me.lt/6L0ft

  17. Social Media Measuring: The 4 Key Elements http://t.co/LfmVykv via @level343

Speak Your Mind

*