12 Steps to Creating a Business Blog

We’re buried in the Internet day in and day out. Being surrounded by the very things we talk about, it’s hard to remember sometimes that some people don’t have so much as the basics. Today, we’re going to walk you through one of the foundations of traffic building – a company blog. From the concept to the reality, here’s a step-by-step process to creating a company blog for traffic generation.

I want to start a blog

Blog Conceptualizing Stage

It’s easy to say, “I want to start a blog”. Without taking time for the conceptualizing, however, you’ll end up with just another blogging graveyard. As with anything else in business, it takes planning.

#1: Decide how often you can afford to write blog posts.

Tip: Be realistic. We strongly caution our clients on the number of blog posts they plan to write per month. Many companies – especially SMBs – don’t have the resources to write every day, even if they wanted to. Our rule of thumb is to start conservatively. You can always add in an extra post here and there; what you don’t want to do is miss a planned post.

#2: Create an information schema / content layout.

It's Imperative

An information schema is simply a layout of your blog’s information structure. How will you provide this information to your readers? What drop downs will you have, if any? What categories will you have?

Tip: When it seems that you have too many categories, make sure some of the categories can’t be combined under a more general one. For more information and help about creating your blog’s information schema, read: Information Architecture: Content Layout is Everything.

#3: Choose a design that supports your business niche.

For example, if you have a portfolio and want to use your company blog as a way to showcase that portfolio, some designs will support this better than others. The same for showcasing specific products, photographs and so on.

Tip: Spend time searching through free WordPress themes before contacting a designer (we’re strong supporters of WordPress as a blog or site platform). The slowest part of starting a blog is the designing stage; if you come to the designer with something tangible that can be modified to fit your needs and brand, it’ll go a lot faster and smoother.

Blog Creation Stage

You’ve followed steps one through three, and now it’s time to start blogging, right? Wrong. It still has to be built. If you already have a business website and you simply plan to add a blog, you can move on to step 6. For everyone else, read on.

Step #4: Choose an appropriate domain name.

Your domain name is your URL, like http://example.com.

Tip: Make it easy to remember. People often try to stuff their domain name full of keywords. That’s all fine and dandy, but you want to make sure people will remember it enough to type it in.

Choose wisely...

Step #5: Choose your hosting provider.

Hosting providers are the landlords of the Internet. They have the online homes, and you have to rent them.

Tip: Do your research! There are some reputable hosting providers. However, this is one of the niches that call to scam artists and con men. If you can, get a referral from someone you trust. If you can’t, research, research, research!

Step #6: Give your web developer access to your servers to upload your fresh new blog platform and design.

This isn’t a difficult process but, if your hosting provider doesn’t have a one-click install process, you need to know what you’re doing.

Tip: Many hosting providers allow you to set up a login for website administrators. If you don’t want your web developer to have your account information, you can either:

a)      set up an account for them to access you site or

b)      call the hosting provider’s customer service and ask them to do it for you

Step #7: Walk through the finished blog setup.

What's wrong with this picture?

Before you go live, you want to make sure everything looks good – no errors, no issues.

Checklist:

  • All links are working.
  • All images are visible.
  • The design isn’t skewed in any way.
  • The blog looks the same across a wide variety of browsers. Tip: you can use Browser Shots for this.
  • Your social network links are immediately visible.

Step #8: Make sure you know how to use the platform.

Tip: Your web developer should be able to give you a short training session on how to use the platform.

Step #9: Write your first blog.

Tip: Introduce yourself to your incoming audience. What will the blog be about? What kind of things do you plan on sharing? Make sure they know your blog is always a work in progress (every blog is).

Step #10: Publish your first blog.

With WordPress, this is as simple as copy/pasting the content from a Word document to the WordPress editor and pushing Publish. If you followed these steps in order, you already know how to use your platform.

Step #11: Make your blog visible to the public.

This entire time, your blog should be set to be ignored by search engines. It’s now time to change this.

Visibility is a must

Step #12: Link your site to your blog and vice versa.

Don’t skip this step! If you’re getting traffic to your company site, you want to use your blog to keep bringing that traffic back. When you start getting traffic to the blog, you want that traffic to also go look at your site, where your products/services can be found.

A Few Last Tips

Remember that a blog – even a company blog – isn’t a sales platform. Sure, you can use it to showcase some of your products and services, but people visit a blog for information, not to buy things.

Keep your tone personable. You aren’t selling your services here; you’re introducing people to your company, your brand, and the people behind that brand. Talk to your readers; create conversations. Respond to them when they comment. In other words, think of your blog as your PR platform… because it is.

We hope this step-by-step walk through gets you started on your way towards many happy years of blogging. Last but not least, don’t force it to grow. A blog is a living platform; when nurtured and cared for, it’ll grow on its own.

About Gabriella Sannino

International SEO consultant is my title...but who cares about those? What I love is, writing about marketing, social, SEO, relevance, ruffling feathers and starting revolutions. What you read on this blog, will hopefully inspire you to continue the conversation. When I'm not multitasking around Level343 I sneak away and go sailing. I'm crazy about pistachios, and of course Nutella.

Trackbacks

  1. 12 Steps to Creating a Business Blog #Blogging #Content development #Social networks #Wordpress http://t.co/H7wzYr4h

  2. Brad Miller says:

    12 Steps to Creating a Business #blog – http://t.co/YZQxNBG4

  3. 12 Steps to Creating a Business #blog – http://t.co/YZQxNBG4

  4. 12 Steps to Creating a Business Blog – http://t.co/F4qYck9Q #seo

  5. Kevin Green says:

    12 Steps to Creating a Business Blog http://t.co/5BBo46Wa #RockTheReTweet

  6. 12 Steps to Creating a Business Blog http://t.co/el7wUYF0

  7. Taner Cakar says:

    RT @FixedOpsGenius: 12 Steps to Creating a Business Blog http://t.co/1fFTj3oP #RockTheReTweet

  8. Martin Moser says:

    12 Steps to Creating a Business Blog http://t.co/xzAY6T1y via @level343

  9. Claire Bowen says:

    12 Steps to Creating a Business Blog http://t.co/2XbJlhzO via @SEOcopy #SocialMedia [useful guide to corporate blogging from scratch]

  10. Bear Files says:

    12 Steps to Creating a Business Blog – http://t.co/l682uZ5g RT @ShellyKramer via @SEOcopy

  11. tiancee says:

    12 Steps to Creating a Business Blog – http://t.co/l682uZ5g RT @ShellyKramer via @SEOcopy

  12. TJ Gilsenan says:

    RT @evolutionfiles: 12 Steps to Creating a Business Blog – http://t.co/IvQY6sQO RT @ShellyKramer via @SEOcopy

  13. Sean Charles says:

    12 Steps to Creating a Business Blog http://t.co/bxNJrpsz via @SEOcopy

  14. 12 Steps to Creating a Business Blog http://t.co/bxNJrpsz via @SEOcopy

  15. 12 pasos para crear un #blog de empresa http://t.co/jiWfIlD2

  16. 12 Steps to Creating a Business Blog: http://t.co/0Up1YJHP

  17. 12 Steps to Creating a Business Blog http://t.co/lzyW0jtI via @level343

  18. DotDash says:

    12 Steps to Creating a Business Blog http://t.co/dkyGcMs8 via @level343

  19. @dotdashone @SimonRPG thanks for that RT. Glad you enjoyed our 12 Steps to Creating a Business Blog http://t.co/oWTtPWXw | stay warm

  20. 12 Steps to Creating a Business Blog #Content development #Social networks http://t.co/MyrkFLYK | easy to do today… Enjoy #adomani

  21. 12 Steps to Creating a Business Blog #Content development #Social networks http://t.co/MyrkFLYK | easy to do today… Enjoy #adomani

  22. startupbjorn says:

    12 Steps to Creating a #business Blog: http://t.co/SzN2Wwij

  23. Blake Friis says:

    All the bases are covered in this post. Good read — 12 Steps to Creating a Business Blog http://t.co/KCo8g3pf via @level343

  24. 12 Steps to Creating a Business Blog #Content development #Social networks http://t.co/Cf8dO9aT RT @SEOcopy #adomani

  25. Erast says:

    12 Steps to Creating a Business Blog – http://t.co/k4huB067 [Good stuff!]

  26. blogsir says:

    12 Steps to Creating a Business Blog: http://t.co/rjcKYcML

  27. #12Most is a cool idea… wonder if we can pitch – 12 Steps to Creating a Business Blog http://t.co/Cla3liDy | :) Happy New Year

  28. Pitch140x says:

    #12Most is a cool idea… wonder if we can pitch – 12 Steps to Creating a Business Blog http://t.co/Cla3liDy | :) Happy New Year

  29. Utley Nettie says:

    willunga
    12 Steps to Creating a Business Blog #willunga http://t.co/rfV64pWg via @poisonlandia

  30. willunga
    12 Steps to Creating a Business Blog #willunga http://t.co/ED8nQpRz via @poisonlandia

  31. 12 Steps to Creating a Business Blog – http://t.co/MyrkFLYK – On that note, I'm off. Buonasera, bonne nuit, boa note #adomani

  32. Pramodh says:

    Create A Business Blog With Easy 12 Steps:Blog Conceptualizing Stage,Create an information schema, http://t.co/fOHuYFec Read more.

  33. Create A Business Blog With Easy 12 Steps:Blog Conceptualizing Stage,Create an information schema, http://t.co/gckwniRK Read more.

  34. 12 Steps 2 Creating a Biz Blog:Decide how often u can afford2 write blog posts,Choose an appropriate domain name.
     http://t.co/VKImWqmB

  35. 12 Steps to Creating a Business Blog #Blogging #Content development #Social networks #Wordpress http://t.co/Myrg8bXQ

  36. Kareem Perez says:

    12 Steps to Creating a Business Blog http://t.co/z7LLV6J0 #Organic #SEO #SMO

  37. 12 Steps to Creating a Business Blog http://t.co/2iOKHQPe

  38. Flavia Costa says:

    RT @viaseo: 12 Steps to Creating a Business Blog | http://t.co/8wMfgWn3

Speak Your Mind

*