Glow Sticks and SEO

Glow sticks and SEO…I promise there is a connection.  As a writer I often find inspiration in day to day life and this is no exception.

Glow Sticks & SEO

A few months ago I had checked into an airport hotel for a night of relaxation before an early morning flight.  Visions of a quiet evening in mind were interrupted by a crazy wind storm in Los Angeles that blew up out of nowhere.  So picture this, I am running through the parking lot, darting flying palm fronds.  After I narrowly escaped death by palm frond (those things are vicious when they come flying down with you locked in as their target) I did make it safely into the hotel…just in time for the power to go out.  Waiting to check in when the computers are down and 10 people are in front of me, I knew it wasn’t going to be the relaxing night I had hoped for.

The alarm went off (warning: apparently power outages cause security warnings in hotels, they warned us to prepare to evacuate and mentioned a security breach – not all that comforting).  After a few minutes a few little security lights lit up but basically we were all standing in the dark. Some of us amused by the drama and others not so much.

That’s when I noticed the nice lady walking around with a box, handing something out.  Anxious to see what goody I was going to get I stepped a little closer to her.  To my surprise, it was glow sticks she was handing out!  Glow sticks!  Awesome!

A little bit of confusion ensued, as not everyone knows you need to crack and shake the stick to activate the glow.  Thanks to my nieces and nephew and many nights playing with glow sticks at the cottage I was prepared and quickly cracked and shook mine into a nice little glow that I promptly started to twirl through the air (yep the nieces and nephew taught me well and would be proud).

And that’s when it hit me “This is their contingency plan? Glow sticks? Really?”  They are fun and they make a great story but they don’t really give off any measurable or quality light.

And then of course since I had been away from my computer for a few hours at this point, I was in work-withdrawal and instantly my mind starting churning.  I started thinking about all the things we prepare for:  earthquake kits for the “big one” and life insurance policies to protect our loved ones, bug spray and sunscreen when we head out for a road trip.  We prepare for the big and the small things in life.

But what about our business?  What about our websites?  Where is the contingency plan for that?  What preparation do we have in place if things go wrong?  

Just like we assume the lights will work in a hotel, we assume our site will do what it’s supposed to (sell products/generate leads/generate add revenue etc).

So what should the hotel have done?  I really don’t know but since I’m not a hotel manager, I don’t really need to know.

But now that my eyes have been opened, I realized I need a contingency plan for my site and you need a contingency plan for your site.

Fast forward an hour or two and I’m at a new hotel a few miles away that has power and I’ve got my laptop fired up – I can always relax on the plane the next day!

I wanted to capture some thoughts and create a contingency plan and now I want to share that plan with you.  Especially after you were kind enough to read my whole story to get to this much alluded to content.

So, let’s assume all is going well – your keywords are ranking, your site is getting traffic and the traffic is buying.  All very good things and you are happy.

But what happens if one day something breaks?

Do you know what to check to find the error?  Do you know how to fix what you find?

(Do you have an SEO company working for you?  Ask them if they have a contingency plan also!)

While glow sticks are fun, I would never want you to rely on them for light.  While I hope your systems for generating leads/sales don’t break, I want you to have a solution if they do.

If you are in desperation mode, you don’t have time to second guess your action plan.  You need a checklist you can work from so you can act quickly and efficiently.

Let’s take a look at my contingency plan – starting with the proper set up:

To ensure that you can act accordingly when there is a problem, you need to start by making sure you have access to some important data.

  • Install Google Analytics or some other analytics/stats program.
  • Set up Google and Bing webmaster tools.
  • Take a baseline report to see what things look like now and file it away for future use.

Now do a quick check-up to ensure there is nothing broken now:

  • Check your site for broken links and fix any that you find.
  • Test your shopping cart.

Now you have a good working foundation and baseline of data to pull from if needed.

In the unfortunate event that you do encounter a problem – whether it’s a decrease in traffic, or sales or rankings, you need to have a quick action plan in place to find out why.

The bottom line is when something goes wrong most people panic and lose valuable time.  If you have a contingency plan or at least a starting point, you can get to work on solving the problem quicker and with minimal impact.  Review this action plan as your starting point and add anything you think I’ve missed.  It’s important to have an action plan that is specific to your site and business.

Guest post by Jennifer Horowitz

Jennifer Horowitz Director of Marketing at Ecombuffet. com handles in house marketing, as well as consulting with clients and overseeing all client campaigns. Follow her on Twitter @Ecombuffet

Comments

  1. Bubba – that is really kind. Thanks! I had fun writing the article. And I must admit, I do love glow sticks…and SEO! :)

  2. David, thanks for the comments. I agree completely. Thanks for the kind words. While things are changing and designers/webmasters are getting way more savvy these days, I still encounter many webmasters that only think esthetics and design but don’t think functionality/marketing/conversion/ROI, so it’s great to hear you are keeping that in mind for your clients.

  3. Great points! As a design company, we devote large portions of our time to ensuring that we create a fully working, but also secured and prepared website. Whilst we all hope that everything will run smoothly, we all know it rarely does!
    What is definitely worth checking though, and something I admittedly haven’t always done, is the site:url.com check. It’s a simple, quick and effective way of ensuring that your site is not only working for you and your business, but also for search engines. As has been mentioned on Level 343 many times, there’s no use in having an all singing, all dancing website if it’s not bringing in the traffic and sales.
    Thanks for the pointers and I’ll be sure to implement them in any future projects I undertake!

  4. I love how you incorporated the glow sticks with the SEO. LOL. This article is very witty, it motivated me to enhance my writing skills. Thanks!

Trackbacks

  1. SEO Tweetz says:

    Glow Sticks 'n SEO! There is a Connection!: http://t.co/dbe37UvX via @Ecombuffet @level343. #SEO #SEM #InternetMarketing.

  2. Glow Sticks 'n SEO! There is a Connection!: http://t.co/dbe37UvX via @Ecombuffet @level343. #SEO #SEM #InternetMarketing.

  3. Glow Sticks and SEO http://t.co/uKHQABwW via @SEOcopy

  4. SEO Tweetz says:

    Glow Sticks and SEO …I promise there is a connection.http://ow.ly/aD2dn rt@ecombuffet #seo #ecombuffet

  5. Code of Life says:

    Glow Sticks and SEO …I promise there is a connection.http://ow.ly/aD2dn rt@ecombuffet #seo #ecombuffet

  6. Bonnie Burns says:

    Glow Sticks and SEO …I promise there is a connection.http://ow.ly/aD2dn rt@ecombuffet #seo #ecombuffet

  7. RT @burnsie_seo Glow Sticks and SEO #contingency plan http://t.co/zFs1ji3I #ecombuffet rt@ecombuffet #seo

  8. Bonnie Burns says:

    RT @level343: Glow Sticks and SEO #contingency plan http://t.co/NtakBT94 #ecombuffet rt@ecombuffet #seo

  9. Bonnie Burns says:

    RT @level343: Glow Sticks and SEO #contingency plan http://t.co/M8dhHphT #ecombuffet rt@ecombuffet #seo

  10. LisaLadrido says:

    Glow Sticks and SEO http://t.co/ZrhKmARz via @SEOcopy

  11. iggy pintado says:

    Glow Sticks and SEO http://t.co/UiMYdDtL via @SEOcopy

  12. Patricia says:

    Glow Sticks and SEO http://t.co/hviHaVgU via @SEOcopy

  13. Glow Sticks and SEO http://t.co/fTUXO5lf via @SEOcopy

  14. SEO Tweetz says:

    Glow Sticks and SEO…..I promise there is a connection! http://t.co/tT0TnIXo #seo Via @ecombuffet

  15. Glow Sticks and SEO…..I promise there is a connection! http://t.co/tT0TnIXo #seo Via @ecombuffet

  16. RT @wsiabelpardo: Glow Sticks and SEO http://t.co/2mHqipr8 via @SEOcopy

  17. Teresa Tere says:

    RT @wsiabelpardo: Glow Sticks and SEO http://t.co/2mHqipr8 via @SEOcopy

  18. RT @wsiabelpardo: Glow Sticks and SEO http://t.co/2mHqipr8 via @SEOcopy

  19. Glow Sticks and SEO http://t.co/JxEZlmUF via @SEOcopy

  20. SEO Tweetz says:

    A must read! Glow Sticks and SEO…..I promise there is a connection! http://t.co/vwvXj0Pg #seo rt@ecombuffet

  21. Code of Life says:

    A must read! Glow Sticks and SEO…..I promise there is a connection! http://t.co/sc4kDjNb #seo rt@ecombuffet

  22. Bonnie Burns says:

    A must read! Glow Sticks and SEO…..I promise there is a connection! http://t.co/vwvXj0Pg #seo rt@ecombuffet

  23. Teresa Tere says:

    RT @wsiabelpardo: Glow Sticks y SEO http://t.co/2mHqipr8 a través de @ SEOcopy

  24. RT @wsiabelpardo: Glow Sticks y SEO http://t.co/2mHqipr8 a través de @ SEOcopy

  25. Glow Sticks and SEO http://t.co/eAXiReqS via @SEOcopy

  26. Anise Smith says:

    Glow Sticks and SEO http://t.co/tM4Srd5u via @SEOcopy

  27. Glow Sticks and SEO http://t.co/QI1nDUE0 via @SEOcopy

  28. Glow Sticks and SEO http://t.co/1RX3FuNy via @SEOcopy

  29. Glow Sticks and SEO http://t.co/oqTDfVaT via @SEOcopy

  30. Glow Sticks and SEO http://t.co/yTPUVxC5 via @SEOcopy

  31. Paul Spoerry says:

    Glow Sticks and SEO http://t.co/dQrOBRiQ via @SEOcopy

  32. Glow Sticks and SEO http://t.co/XkKEOEkB via @SEOcopy

  33. Glow Sticks and SEO http://t.co/lXcIkaGz via @SEOcopy

  34. Glow Sticks and SEO #contingency plan RT @level343: http://t.co/8x1pn7Rf

  35. RT @level343: Glow Sticks and SEO #contingency plan http://t.co/L1PKEZ8l

  36. SEO Tweetz says:

    Glow Sticks and #SEO – http://t.co/JkpfP3yq | via @SEOcopy

  37. Glow Sticks and #SEO – http://t.co/54gXTo39 | via @SEOcopy | RT @SEOcopy

  38. Glow Sticks and #SEO – http://t.co/BTQ2zQHu | via @SEOcopy | RT @SEOcopy

  39. A.R.Karthick says:

    Glow Sticks and #SEO – http://t.co/JkpfP3yq | via @SEOcopy

  40. Bonnie Burns says:

    RT @EcomBuffet: RT @level343: Glow Sticks and SEO #contingency plan http://t.co/11K43c6N | Great post by @EcomBuffet

  41. Bonnie Burns says:

    RT @level343: Glow Sticks and SEO #contingency plan http://t.co/xbyRq86N | Great post by @EcomBuffet

  42. Glow Sticks and SEO #contingency plan http://t.co/yp5cxvhz | Great post by @EcomBuffet

  43. Ching Ya says:

    Glow Sticks and SEO http://t.co/Vjseo3Cb via @SEOcopy

  44. Yomar Lopez says:

    Glow Sticks and SEO http://t.co/Poab4Uny via @SEOcopy

  45. Glow Sticks and SEO http://t.co/vkm1uJBs via @SEOcopy

  46. RT @thetop10blog: Glow Sticks and SEO http://t.co/dCp6t6q7 via @SEOcopy

  47. Glow Sticks and SEO http://t.co/040U6jFk via @SEOcopy

  48. David Harry says:

    RT @SEOcopy Glow Sticks and SEO http://t.co/YOd5T7X4

  49. Ana Hoffman says:

    Glow Sticks and SEO http://t.co/xW7BBIcn via @SEOCopy

  50. Ana Hoffman says:

    Glow Sticks and SEO http://t.co/asPYyO8B via @SEOCopy

  51. Glow Sticks and SEO: Glow sticks and SEO…I promise there is a connection.  As a writer I often fin… http://t.co/qF9YaYIu via @level343

  52. Bonnie Burns says:

    Glow Sticks and SEO #contingency plan http://t.co/FYYOHMFO RT @level343: @EcomBuffet #contingency plan

  53. Bonnie Burns says:

    Glow Sticks and SEO #contingency plan http://t.co/9fGGAKsC RT @level343: @EcomBuffet #contingency plan

  54. Code of Life says:

    Glow Sticks and SEO #contingency plan http://t.co/teiKiEqk RT @level343: @EcomBuffet #contingency plan

  55. Don Rhoades says:

    RT @level343: Glow Sticks and SEO #contingency plan http://t.co/Vtyr5Ydr h/t @mwilton13

  56. Mike Wilton says:

    RT @level343: Glow Sticks and SEO #contingency plan http://t.co/jI5FbGpg

  57. Bonnie Burns says:

    RT @EcomBuffet: RT @level343: Glow Sticks & SEO #contingency plan http://t.co/OSFFdIJr | Awesome post a must share by @EcomBuffet :) goo …

  58. Bonnie Burns says:

    RT @level343: Glow Sticks & SEO #contingency plan http://t.co/xbyRq86N | Awesome post a must share by @EcomBuffet :) goodnight

  59. Bonnie Burns says:

    RT @EcomBuffet: RT @level343: Glow Sticks & SEO #contingency plan http://t.co/7PbUAljs | Awesome post a must share by @EcomBuffet :) goo …

  60. RT @level343: Glow Sticks & SEO #contingency plan http://t.co/xbyRq86N | Awesome post a must share by @EcomBuffet :) goodnight

  61. Glow Sticks & SEO #contingency plan http://t.co/yp5cxvhz | Awesome post a must share by @EcomBuffet :) goodnight

  62. Glow Sticks & SEO by @EcomBuffet #contingency plan http://t.co/V3PRn7RY |

  63. franksanchez says:

    Great guest post by @EcomBuffet Glow Sticks & SEO #contingency plan http://t.co/jyFqdFvl |

  64. Great guest post by @EcomBuffet Glow Sticks & SEO #contingency plan http://t.co/jyFqdFvl |

  65. Fresh Squeezed post by @EcomBuffet Glow Sticks & SEO #contingency plan http://t.co/yp5cxvhz | Awesome post a must share :)

  66. Bonnie Burns says:

    RT @EcomBuffet: RT @level343: Fresh Squeezed post by @EcomBuffet Glow Sticks & SEO #contingency plan http://t.co/3Pnwdjga | – Thanks Le …

  67. Bonnie Burns says:

    RT @level343: Fresh Squeezed post by @EcomBuffet Glow Sticks & SEO #contingency plan http://t.co/xbyRq86N | – Thanks Level343 – u ROCK

  68. RT @level343: Fresh Squeezed post by @EcomBuffet Glow Sticks & SEO #contingency plan http://t.co/jyFqdFvl |

  69. RT @level343: Fresh Squeezed post by @EcomBuffet Glow Sticks & SEO #contingency plan http://t.co/xbyRq86N | – Thanks Level343 – u ROCK

  70. RT @level343: Fresh Squeezed post by @EcomBuffet Glow Sticks & SEO #contingency plan http://t.co/xbyRq86N |

  71. Fresh Squeezed post by @EcomBuffet Glow Sticks & SEO #contingency plan http://t.co/yp5cxvhz |

Speak Your Mind

*