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I was honored to be a guest columnist for Level343 and thrilled to become a regular contributor. It’s been a blast and I look forward to continuing for a long time to come. I was recently talking to a colleague about how I love being a contributor to other Blogs and he asked why I wasn’t keeping my own Blog up to date in addition to my guest posts on other Blogs. It was a good question and one that I didn’t have a good answer for.
I think back to how it started, first I had family in town for 2 weeks and then I got sick. Some of my staff was on vacation and things got hectic, not to mention it actually rained a little bit in Huntington Beach and the rain is always a distraction for me. Then I had more guest post offers and I wanted to take advantage of those. Next I had a business trip and a new ad campaign to get ready. I also needed to clean my office and get organized and… you get the point, it’s all a little like “my dog ate my homework” with a “P.S. I don’t even have a dog” thrown in there.
And now for the point of my little confessional….
It doesn’t really matter what my reasons were for dropping the ball on my own social media and Blogging. What matter is that the conversation continued on social media, in spite of my family being in town. The questions about SEO were still being asked and the people searching for info were still out there (they were just getting a response from someone else while I’m flying kites on the beach with my family).
Don’t get me wrong, I’m not saying we don’t deserve a break – we all need breaks. But the truth is to think the world is taking a break with me is where I made my mistake.
So, when things get hectic for you, or when you take a much needed vacation, or when you encounter a great opportunity that you just can’t pass up, make sure you have a plan in place for keeping the momentum going on your social media and Blogging.
Writing posts in advance and queuing them to go live while you are tied up is a great idea.
Outsourcing your writing is also an option.
Using guest Bloggers is another great option.
Delegating to staff and not doing everything yourself is a great idea, if you have staff.
Recycling old content, with updated opinions or fresh insights is a quick way to generate new content.
Writing shorter posts (as long as they still offer value and insight) is also OK, not everything needs to be really long and time consuming.
Sharing images, quotes and statistical data is another way to get some interesting content up without taking a bunch of your time.
You get the idea, get creative and see what you can do to keep the momentum going, even if you don’t have the same amount of time to put into it that you usually do.
Sometimes, in some cases it’s OK to go a little silent or slow down your posts BUT if your business relies on your Blog and social media to generate leads, build relationships, sell your products/services or if you are a reliable resource people count on, you will likely feel the impact of a prolonged absence.
To see real results from social, you need consistency. No one is perfect and you won’t follow a strict schedule in most cases, but you do want to develop a pattern of consistency.
As with most areas of running an online business, a little creativity and a lot of planning will help you deal with those times when you just don’t have the time to be as social as you would like.
How do you handle your vacation time when it comes to Blogging and/or social media? As always, I’d like to hear your thoughts.