Hummingbirds in Your Future

No this is not just for you ornithologists out there but for everyone, particularly those who use smart phones to search with Google.

hummingbirdsGoogle recently threw their 15th anniversary bash, not in the deluxe futuristic Googleplex, but of all places, in the Palo Alto garage where Sergey and Brin first got started. This was a double celebration, in that they also formally announced their “new” Hummingbird search algo, which had actually been live and in the wild for about a month prior.

Google Vice President, Amit Singhal, hyped this as a major update and even though no one in the usually vociferous SEO community seemed to have picked up on it prior to this announcement, IMO, it is indeed important and maybe even marks a significant point in Google history.

Context is King

Google has had a history of innovation in their 15 year lifespan, all duly noted by the search community, but perhaps not by the general population. Things like their proprietary Google file system, which allowed them to handle the vast amounts of data they were generating, or the Map Reduce programming module, or the more recent Caffeine update, which allowed Google to index more of the web and serve results faster, but Hummingbird is in a different league.

Hummingbird is building on all of these previous advances, but in a Star Wars like manner allows them to go where no search engine has gone before – to where your computer can understand what you say and almost to carry on a conversation with you! OK hard to believe you say – let’s try a small demo:Leonardo1

  • Click on the microphone in the Google search bar and say “who was Leonardo da Vinci?”
  • Google will give you information on Leonardo da Vinci
  • The say to the computer “when was he born?”
  • Google will give you the date of Leonardo da Vinci’s birth
  • Then say to your computer “was he married?”
  • Google will give you information on the personal life of Leonardo da Vinci

davincissNotice that you did not have to enter the name of the person you wanted information on, after the first query.

The Future?

This futuristic search capability is not quite perfect, but it is a milestone in the short history of search.

Now put this together with our recent post on Mobile Search Ads and you just might conjure up a scene where you are talking to the onboard computer in your car as drive along the dark and snowy roads of Podunk, Minnesota looking for a hot meal and it responds with the nearest restaurants.

For those inquisitive souls who would like more technical information, I recommend Dave Harry’s recent post A Search Geek’s Thoughts on Google Hummingbird.

About Mel Nelson

Mel Nelson is a long time SEO who enjoys discussions about all things SEO. He is a self confessed Google addict and dreams about key words.

Comments

  1. It’s just so funny to hear about new and new filters by Google and they still count “paid links” and don’t want to tell the truth that they’ve got absolutely no clue of how to distinct them from the “organic” ones =)

  2. How do they even come up with all these names for the SEO rules?

  3. Hi Ashna thanks for stopping by and reading about the Hummingbird. Sorry that this update has not reached India, but I’ll bet it will soon as it has reached Malaysia, where I am located.

  4. Hi Mel,

    Is this spate of new functionalities any different from the existing ones in iPhones or other smartphone brands? Right now, you can pick up your smartphone and say, “Hi Siri, I’m hungry! Where’s the nearest burger joint?” and she’ll respond with “If I understand you correctly, you’d like a burger. There is a Burger Queen in 1.9 miles. Would you like directions?”

    Isn’t that the essence of voice search?

  5. what I meant to say was, we have to always to the right things for SEO. But right things changes time to time, we might never know it. Google has removed keyword data now. We should have enough data available to adopt to there changes.Don’t you think?

  6. Hi Shalin Its not quite right to say that no one knows what this update really focuses on, though it is correct to say that no one is really sure how its going to affect rankings as yet, but we do know that it focuses on using longer search phrases, like those used by people who use voice search and that its probably going to enable more use of Googles’ Knowledge Graph in search results.

    IMO it will be business as usual in that there are no immediate changes required, except a shift in the thinking of webmasters and SEOs.

  7. No body knows what this update really focus on other than spamming. Didn’t see any posts claiming about the rankings. However I think this update will change the future face of search engine optimisation

  8. Good read.

    I personally love this update, it’s convenient and, most surprisingly, it actually works. I’m usually not one to embrace the newer types of technology and features like this, but this update + Google’s very impressive Voice technology is continuing to impress me.

    Thanks for the post!

  9. Hi Mel,

    It’s really magical approach by Google via Hummingbird update. Now you won’t have enter the subject name after the first query. That’s amazing!!! I’m from India and here Google is not working as you explained, may be after few days it would work.

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