As businesses rush to establish their online presence, it makes search engine optimization a tricky task. While this inherently adds complexity to your online marketing campaign, it does help screen out scams – which the customers are heartily thankful for. Ensuring online visibility no longer depends on the use of the right keywords or having the right web design; it takes a combination of several factors to yield the desired results.

What’s more; merely setting up your website isn’t enough. The search engines (like Google and Bing) don’t consider you to be an authentic business unless you have adequate references from other sites. In a nutshell, your online presence isn’t restricted to the realms that you can control – it goes far and beyond. The best you can do is keep up with quality services and handle customer grievances in the right way to minimize negative social mention.

Hoping to measure your SEO efforts? Here are 5 great tools for your SEO which can help get a realistic idea about where your online business reputation stands.

Moz Local Listing Score

This website pulls related information from different websites across the internet and computes an overall online reputation score. In addition to this, it identifies possible fixes that you can employ or the potential threats that you need to address. It gives you a glimpse of what the search engines – and in turn your customers – are thinking about your business.

Google PageSpeed Insights

How does your webpage look when your customer sees it on his/her desktop computer or laptop? Is it the same way when s/he tries to view it on the smartphone or the tablet? This website evaluates your website in terms of adaptability to different platforms. In addition to this, it evaluates the performance, loading time, font sizes, grading areas, and everything else that contributes towards the customers’ experiences. It helps you identify loopholes and fix them for a happier and more satisfying customer experience.


Unsure which long-tailed keywords to use while creating content? This SEO tool helps you identify related trending long-tailed keywords to use in your online content. This helps you drive more traffic to your website, generate leads and make sales.

Google Analytics

This is one of the most powerful online SEO tools available on the internet. It helps you measure and track all incoming traffic to your website – regardless of whether it helps you achieve a close or not. It helps you identify the keywords people are using to search for your website, giving you an opportunity to maximize your visibility within the target audience. That’s not all; Google Analytics helps you identify the best time for publishing content, ensuring high engagement and conversion. Google Analytics is an all time classic for the savvy SEO experts.

QuickSprout Website Analyzer

This tool helps you evaluate your online presence in every possible way. It does not only analyze the quality of traffic reaching your website, it also evaluates the keywords you’ve used, the tags, the social mentions, the links and even goes on to evaluate your competitors’ performance on these dimensions! In short, it makes it possible for you to remain one step ahead of them!

What are your favorite tools for SEO? Let us know in the comment section below. We would love to take a look and share them with our readers.