Are you new to the world of blogging? Not sure how to go about creating a name for yourself and your company through blogging? Well, look no further. You’ve just discovered the treasure chest of blogger basics that will help you meet your objectives with ease!
Blogging is actually a simple task – up until you decide to turn it into a marketing tool! This is where it stops being fun and games, and actually becomes a channel to achieve certain goals. So when you’re blogging about something, you need to have a distinctive business vision to guide your activities.
Here are the top 5 techniques popularly used by bloggers that helps them make a difference!
1. The One That Never Grows Old – “Target Your Audience”
You’re probably tired of the same thing repeated everywhere – target your audience; know what they are asking for; understand their needs; and so on and so forth. But in essence it all points to one thing; you cannot become a successful blogger if you don’t have a clear sight of your audience! The power of your audience/readers cannot be underestimated – they are the ones who make you renowned and successful in the first place!
All you need to do is be sensitive to the discussions occurring on your blog and on other platforms. It will inherently help you understand your readers’ psyche. Imagine the possibilities once you’ve gained valuable consumer insights from these forums – the world will be yours to take (dramatic exaggeration is intentional)!
2. Keep it Short, Precise, and Catchy!
Use short sentences – you can always use another one if you feel you haven’t done justice with your content! Long and winded sentences seldom receive the kind of appreciation you’d expect. Also, use better vocabulary to deliver the big picture in fewer words. Even so, don’t transgress the limits – unless you’re target audiences are just as affluent!
3. Shoot A Bullet!
Use the bullets as and when required. The lists look much better (and more readable) when you use the bullet points! As for those paragraphs; keep them short as well! You don’t want your readers to get lost in them!
4. Use Interactive Mediums
Ever thought about making videos, tutorials, infographics, presentations or using other similar interactive mediums to deliver your message? This helps you perk up your content, making it more readable and shareable. So if you haven’t yet tried these tools, it is high time you do so!
Every time someone shares your content, it eventually comes back to you!
5. Keep Your Audience Involved
Don’t let their attention waver or it’ll become too challenging to get it back! Keep them engrossed at all times, coming up with something new and happening every time you decide to write a blog. Prompt them for topics if need be. Engaged audience is easily the best way to blogging success. Also, never lose touch with your human side. Your readers are not robots – and they generally like content (blogs) which has a distinctive human touch. Friendly conversation says it best!
As a long time blogger, we’re always trying to find the creative juices. Sometimes they flow and sometimes we get stuck in a rut. What are some of your ingenious ideas for blogger? We would love to hear your ideas.