For one thing, even if Google had parted with the ingredients to their secret sauce, by next year, it would be different. SEO’s can only dispense knowledge based on past observation, common sense derived from some basic knowledge of language and technology and most importantly, what’s good for users.

Frankly, if your website doesn’t work for users, why do you care if they get there – they’re just going to leave again. Also, people keep forgetting that Google is just a big website. They’re just like everyone else – they want to produce quality content that will attract visitors. If your website is useful for users, then Google wants to put it on their website.

The trick, I think, (and it’s not really a trick – more of a skill) is to keep abreast of what’s possible technologically and help design or optimize websites that are good for users using technology that allows Google to objectively tell that it is good for users(using a computer because basically Google is just as lazy as we are).

That’s all.

Wondering what would happen if someone made unbelievable videos which “edutained” and then wondering…. if they posted them on a website / blog…. and then wondering if they were so good…. so amazing, …. so helpful, people would link to the website by the thousands…. no… tens of thousands… and as I wonder, with hundreds of thousands of visitors because of the ten's of thousands of links….. would such a website / blog get searched for and found in search engines without keywords, meta descriptions and what else ? ah… meta-tag keywords. Creating something amazing and helpful for people in need (without the shock value)…. hmmmm I wonder. What could it be? A song? An opinion? A cartoon? A skit?….. A class?

But then in the very beginning of business / website start up where having one comment in a day is a time for celebration, one uptick in Alexa a sign of good fortune; no stone is left unturned … just in case, by chance… one meta description might offer a lead to put potatoes on the table for dinner, then meta it is.

Great post you have. Hopefully it will give people thinking about SEO a smaller W.A.D. to deal with. (Wonder And Doubt) Small WAD is better. :)

For me trying to optimize my websites has been like baking a cake, there's so many different elements involved and everybody seems to have their own unique twists.

However, thanks to resources like this it has made the process a lot easier.