Bad SEO: Tweaking without Testing

by on October 7, 2010

Tweeking & Testing

Bad SEO – the examples are everywhere. If you’ve never seen it, you don’t know what to look for. It really is everywhere. For those trying to do their own SEO, the main reasons it’s done badly, it seems is a) lack of more information and b) everything is done in fits and starts.

Bad Linking

Now, it’s very seldom that a website will rank well in the SERPs without doing anything. However, SEO beginners get out there, read an article that says, “You want to have some sort of link building campaign and website tweaks to help your ranking.”

Unfortunately, many look at this statement and go, “well, if a few links will help, what will a lot of links do?” They haven’t read enough, learned enough, tested enough to know that there’s a possibility of too many links, too quickly, can hurt rankings rather than help them.

Over Using Key Terms

Another common error of SEO beginners is keyword stuffing. People see an article talking about keywords in the content. What happens next can be time-consuming to clean up and painful to see.

The stuffing bug grabs them. Yes, key terms are in all the right places. However, they assume jamming more keywords in these places will do better than creative placement of a few keywords. You get titles like “keyword, KEYWORD, extra word, Keyword”. It’s ugly, it’s unnatural and it can cause your conversions (if not your rankings) to tank.

Unhelpful Code

Frames are another problem with SEO. Frames are used by web developers that don’t understand how SEO and search engines work, for the most part. These annoying pieces of code bring one web page into another. To the search engines, it just looks like one page. If all your content is in the frame, it looks like a page with no content. Not a good thing in terms of ranking.

Included in the coding issue is javascript. This coding language can do many neat things, granted. However, too often people end up with tons of javascript in the head; search engines don’t like this, so you have to fight back with optimized content. Otherwise, try to keep the javascript at a minimum.

Over-tweaking Content

Are you spastic about your content? Do you expect your pages to be perfect? Are you constantly changing what they say and how they say it? This is yet another issue for SEO and site owners. When you make a sweeping rewrite of a page, you basically reset the page’s age. This makes it much harder to develop authority in the “eyes” of the SEs. Hint: you want to develop authority.

The above are just a few ways SEO can go wrong. The largest thing missing in all of this is “testing, testing, testing”. We push testing a lot, and there’s a reason.

Look. You can read tons of SEO blogs and articles; they may be full of great advice. However, you can’t assume what they say will work for your website. You can’t assume millions of links (by this I mean gaining these links through a two-month link building campaign) will help your site. You can’t assume a wide range of key terms or a few targeted keywords will be better.

What you can assume is your site’s uniqueness. Test your ideas before you implement them site wide. Start with a non-performing page; try to bring up its visibility. When you find what works, test the next page up. SEO is a constant process of tweaking, testing and implementing. For your business, you can’t afford to jump into the water without testing it first.



{ 1 comment… read it below or add one }

Ron Tedwater November 13, 2010 at 1:42 am

Really nice post. Thank you.

Reply

Comment Guidelines: The comment form must be filled in with an actual name. This blog is actively moderated, and comments with keyword names will be deleted. We reserve the right to edit or delete any comments using keywords, spam or splog-like URLs, or suspicious information in the comment form.


Linking Guidelines: We welcome links that encourage and continue conversation, such as links to related blog pages. If you've written about (or read elsewhere) the article topic and feel the piece would enhance ours, please, do share. Again, this blog is actively moderated. If we come across a link we don't feel enhances the conversation, we'll simply unlink it.

Leave a Comment

{ 14 trackbacks }

  • Tweets that mention Bad SEO: Tweaking without Testing -- Topsy.com

    [...] This post was mentioned on Twitter by Alltop SEO and natali evon, Kittu K. Kittu K said: Bad SEO: Tweaking without Testing http://bit.ly/c0JzCf #seo [...]

  • Knowing Simple SEO

    [...] Bad SEO: Tweaking without Testing (level343.com) [...]

  • Gabriella Sannino 

    RT @level343: Unhelpful Code - Over-tweaking Content - Bad Linking - Over Using Key Terms - http://ht.ly/2QwRx - Is Bad SEO - Period!

  • Pedro Matias

    Nice! RT @level343: Unhelpful Code - Over-tweaking Content - Bad Linking - Over Using Key Terms - http://ht.ly/2QwRx - Is Bad SEO - Period!

  • Terry Van Horne

    RT @SEOcopy: RT @level343: Unhelpful Code - Over-tweaking Content - Bad Linking - Over Using Key Terms - http://ht.ly/2QwRx - Is Bad SEO ...

  • Gabriella Sannino 

    Do you ever wonder why things aren't working the way they should? Bad SEO: Tweaking w/out Testing http://ht.ly/2RNut - Guilty!

  • HitYourMarket.com

    http://bit.ly/92AYXN - Bad SEO: Tweaking without Testing

  • Gabriella Sannino 

    Bad SEO – the examples are everywhere. http://ht.ly/2UwNv - We are all guilty of this especially on our own site! #quoteme

  • Leon Fernandes

    RT @SEOcopy: Bad SEO – the examples are everywhere. http://ht.ly/2UwNv - We are all guilty of this especially on our own site! #quoteme

  • SEO Campaigns, Analytics, Benchmarks and Changes

    [...] more data. However, if you take the time to learn the basics of analytics and creating/tweaking/testing SEO campaigns instead of rushing in to plug a hole, you’re a lot less likely to have a sinking ship. AKPC_IDS [...]

  • Jahnelle Pittman

    Bad SEO: Tweaking without Testing http://t.co/4QZIOC3 via @level343

  • Massimo/Gabriella

    RT @jrpittman: Bad SEO: Tweaking without Testing http://t.co/4QZIOC3 - Morning Sunshine!!!!

  • Level-343 Team

    Bad SEO: Tweaking without Testing http://tinyurl.com/3k9edsj

  • Level-343 Team

    Bad SEO: Tweaking without Testing http://tinyurl.com/3k9edsj