The Top 3 Things You Must Know About Headlines

by on September 20, 2012

You put a lot of effort into driving traffic to your site.
So what happens when the traffic gets there?

With ales than a few seconds to grab the attention of your site visitor and pull them into your site – your headline is the most important element of your website (this applies to email subject lines, headlines on ad copy, and headlines on articles as well)

The biggest mistake I see on websites is using the important real estate on top of the site to “Welcome” visitors.  While it’s nice to welcome people and that is what you would do if someone walked into a physical store, it is not the same for a website. Let me explain.

When someone lands on your site, they are not actually in your store yet. Most people don’t realize that.

When someone lands on your homepage, they are really standing outside your store – they are looking at the sign and the window display and trying to decide if they want to come in.

Your headline is your sign and your window display – it has to compel them to take action – to  come in and browse!

Once they start reading your copy and checking out what you have to offer (clicking product links, looking at pictures etc) then they are actually in your store!

Now your site has to sell them – your content acts as your sales person and describes the benefits of the items you are offering.

People are scared of marketing.  They don’t want to create hype, they don’t want to be “over the top” and they are sure because their product and/or their content is so good, it will l “sell itself”.  To be very blunt, that is a mistake and one I see site owners make far too often.

What are you afraid of?

A lot of time, effort and research have gone into writing the perfect headline over the years.

Do you know how much testing magazines do to come up with the headlines you see on the covers each month? It’s shocking.

Tip: take a look at headlines on Vogue and Elle and other magazines and try using their formula for your own headlines – they’ve spent a ton of money getting those headlines right so use them as a guide!

Creating The Best Headline:

There are different headline approaches – which headline is best really depends on your product or service and your audience.
Is it an ad headline, a Blog post, an article headline, headline text on a corporate web page, or a headline on a sales page?
If you want to go with a strong headline but don’t want too much hype, then you should go with a benefit-oriented headline that promises something but isn’t too over-the-top.  You can also create some curiosity.

Here are a few samples:

The Real Truth About SEO
What You MUST Know Before You Hire An SEO Firm
Insider SEO Secrets To Increase Rankings and Traffic
You’ve created curiosity, you’ve told them what they can expect to learn and you’ve kept the hype to a minimum.

These headlines are effective but sometimes you need a little more than that.  If your competitors are all promising the same info, then yours isn’t really going to stand out so you need to step your game up.

Let’s take a minute to discuss the most comment feedback I hear when I present strong headlines to my clients.

“ I know my audience/customers/readers/industry and they just don’t like this over-the-top hype”

While you do know your industry/clients/readers and you do know what they like, unless you are a trained copywriter that has tested tons of different headlines, you don’t really know what will work.

And what will work is really all that matters if your goal is to sell.

I said it once and I’ll say it again, most people are afraid to get bolder in their marketing.  No one wants to offend their readers or harm their credibility.  But the truth is, this stuff works!

There is definitely something to be said for knowing your audience and targeting your copy but there is also a time to push the envelope and see if you can improve your response.

Some other headline examples:

Another way to craft an effective headline is to talk to people’s pain –tap into whatever emotion people have based on their need.

Tip: Fear of loss is a greater motivator than desire to gain! That means people are more often motivated by missing out on something than they are by the thought of gaining that same thing.  The end result is the same – they acquire an item – but it’s how you present it – Get This versus Don’t Miss Out On This.  When you word it like they may be missing out on something it motivates them more.

Here are some headlines that tap into the “pain” (the emotion behind the need).

Stop Banging Your Head Against The Wall To Get Top Rankings – Don’t Miss Out On Insider Secrets To Make Your Quest For Rankings Easier.

Here’s the Facts

I’ve addressed their pain and I’ve also promised a benefit and played up the fear of loss angle.

Another sample headline:

Stop The Insanity: Easy Link Building For Beginners (Including My Top Secret Link Building Strategy You Won’t Want To Miss)
Tired Of Wasting Time On Twitter?  Learn How I Used Twitter To Generate $39, 872

Notice the specificity of the number. Claims are always more believable when they are very specific.

Always test different headlines and see what works for you.

You may be familiar with AIDA.  It stands for Attention, Interest, Desire and Action.  To break it down further, it means you have to remember to: capture your reader’s attention, arouse their interest, increase their desire and lead them to take some kind of action.

So, what does it mean to increase their desire?  It means you elicit an emotional response from them.  People buy based on emotion.  So, the key to remember is that you want to illicit an emotional response from the reader.

Look at this headline “Discover The Top 3 Crucial Tips You Must Know To Create Powerful Headlines ….” – the first part can cause people to feel uncomfortable (fear) – they don’t want to be the only one that doesn’t know!  Also not that it starts with the word Discover.  I could have said Learn, but Discover is a stronger action word.  Look at every word and see if there is a stronger one you can use.  Sometimes one word makes all the difference.

Improving Step By Step

Writing headlines is often a process, you get the basic gist down and then you go word by word and see how you can improve it.  Let me walk you through a sample.

Starting point…

Information You Need About Headlines

- Short, to the point and tells people what they can expect.  However there is nothing exciting, it does mention information “you need” but it just doesn’t have enough of an impact to really cause people to feel they are missing something

Draft 2….

The Most Important Information You Must Have About Headlines

- This is getting better.  You are implying there is a lot of information out there and telling them that you have the most important information.  It is still too vague though.

Draft 3…

The Top 3 Things You Must Know About Headlines

- This is more direct and makes people feel like there are some very important and specific pieces of information they need to have.  This has now created an element of fear – fear that they are going to miss out on knowing the Top 3 most important things.  Of all the things there are to know, these 3 are the things that must know, no matter what.  I used this on this Blog post on purpose – now that you’ve read the post, I think you’ll agree that if I used the final version below, it would have been much more powerful.

And finally, the last version…

Discover The Top 3 Crucial Tips You Must Know To Create Powerful Headlines and Stop Losing Sales

- I have added another element to be afraid of.  Now people are not only afraid of what they don’t know but they are also afraid of losing sales because of it.  I also added a verb at the start and jazzed up the wording to create more of an impact.

So that covers step 1 (using AIDA)  Now on to step 2….

Use action words – verbs!  Verbs encourage readership and guides them.  You can use words like:

  • Discover
  • Find
  • Get
  • Learn
  • Join
  • See
  • Read
  • Etc

An example would be:  “Discover Top Weight Loss Secrets” instead of just saying “Top Weight Loss Secrets”.

Give and Get

Another approach is to let people know what they have to give up to get the info you are promising:
For Only $7 Get Insider Secrets From Top Bloggers
For Only 6 Minutes Of Your Time You Can Learn The Number One Mistake Most People Make With Their Facebook Fan Page

You’ll notice the specificity again – I used 6 minutes.  If I had said 5 or 10 there would be less impact.

Get Going

Check out your headlines, ad copy, Blog posts etc and see how you can rev up your marketing.
As always, I welcome questions and comments.



{ 13 comments… read them below or add one }

Bill September 28, 2012 at 3:17 pm

Thanks Jennifer, There is some great information here that will be helpful. I couldn’t agree more on the importance of Headlines and creating an emotional response. Personally I feel a majority of people will bypass a potentially great article if it has a boring and dry title.

Reply

Sham September 23, 2012 at 9:46 am

Good one Jennifer, you reminded us. Thank you.

Reply

chavdabhavna September 21, 2012 at 3:53 am

Thank you, that was a very intersesting information thanks for sharing to all

Reply

Elthon September 20, 2012 at 11:56 am

Thanks for the article and good tips. Understood, my headlines have to “wake up” interest of visitors. But in case I promised some “secrets of SEO”, but actually there is nothing extra new inside my topic, I afraid visitors will be disappoined and never come again.

Reply

Level343 Team September 20, 2012 at 2:19 pm

Certainly, your headline shouldn’t over-promise if the post will under-deliver. Your headline should “wake up” your visitors’ interest, but it should also be relevant to the post itself. If your post doesn’t share secrets, for example, focus on what it is sharing instead. Work your headline around the “big takeaway” from the post, and you should be able to craft a great headline using the guidelines mentioned here in this post.

Reply

Jennifer September 21, 2012 at 6:07 am

You always want to make sure you deliver on the promise of the headline. What I usually do is write the content first and then go back and write the headline, picking out what I think is the biggest tip or bit of info and using that for the headline. That way you know the content is in there already and visitors won’t be disappointed.

Reply

Aditya September 20, 2012 at 4:16 am

Headlines or one can say Title is the main focus of every work one want s to make successful and go viral.Creating a sense of anxiety among the readers can only be done by a good headline.

Reply

Level343 Team September 20, 2012 at 2:22 pm

I’m not sure I’d necessarily want to create anxiety, but I understand what you’re saying. :) A good headline can really increase the curiosity level of a reader, making it very difficult for them to ignore the pull of the unknown. Peak the curiosity with the headline, and the reader will be compelled to click your link to read more, instead of moving on to another site.

Reply

Aditya September 20, 2012 at 11:32 pm

Exactly,and one can make use of color schemes too(sometimes) to attract the readers and click on the subject you want them to.

Reply

Jennifer September 21, 2012 at 6:08 am

Yes, visual cues are a great way to draw the eye to areas you want your reader to focus on.

Reply

Aditya September 22, 2012 at 2:22 am

Have you tries anything like that Jennifer.I mean to attract readers with some color scheme or visual cues in your words???

Reply

Aditya September 20, 2012 at 11:32 pm

Exactly,and one can make use of color schemes too(sometimes) to attract the readers and click on the subject you want them to.

Reply

Jennifer September 21, 2012 at 6:10 am

Creating an emotional response is always the goal. Emotion is what causes people to actually take action. So the key is to motivate them to feel and then act.

Reply

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  • Jim Dougherty

    The Top 3 Things You Must Know About Headlines http://t.co/BHPULWWj via @SEOcopy

  • Unbounce

    The Top 3 Things You Must Know About Headlines http://t.co/soHIFf7C via @SEOcopy

  • Steven Maroulis

    The Top 3 Things You Must Know About Headlines http://t.co/soHIFf7C via @SEOcopy

  • Marieke Hensel

    The Top 3 Things You Must Know About Headlines http://t.co/2it61mnh via @SEOcopy

  • Antonio Gonzalez

    Cosas a tener en cuenta para hacer buenos titulares http://t.co/f3UKmoND via: @level343

  • Ramón

    +1 RT @seoito Cosas a tener en cuenta para hacer buenos titulares http://t.co/fIixLWPR via: @level343

  • Tonia Ries

    The Top 3 Things You Must Know About Headlines http://t.co/iV9My3ge via @SEOcopy

  • Cristóbal López

    The Top 3 Things You Must Know About Headlines #Action #Interest http://t.co/0o05gwOy

  • Amit Verma

    The Top 3 Things You Must Know About Headlines http://t.co/tRtOU4WU via @SEOcopy

  • kybunnies

    The Top 3 Things You Must Know About Headlines http://t.co/UzNQekWm via @SEOcopy

  • Nicolas Liu

    The Top 3 Things You Must Know About Headlines http://t.co/iUYVVwH8 via @SEOcopy

  • RetweetBot

    The Top 3 Things You Must Know About Headlines http://t.co/iUYVVwH8 via @SEOcopy

  • Francisco Ferrán

    The Top 3 Things You Must Know About Headlines http://t.co/5C9HIDRS

  • Sophie Langford

    The Top 3 Things You Must Know About Headlines http://t.co/WgNazQNx via @SEOcopy

  • Kevin K. Lau

    The Top 3 Things You Must Know About Headlines http://t.co/4732VSq0 via @SEOcopy RT @jkcallas [great read!]

  • Kevin K. Lau

    The Top 3 Things You Must Know About Headlines http://t.co/gZAkcz6F via @SEOcopy RT @jkcallas [great read!]

  • Tracey Renzullo

    MT @unbounce "The Top 3 Things You Must Know About Headlines http://t.co/aVhajxzE" Big mistake most make on home page: "Welcome". So true!

  • Bonnie Burns

    You put a lot of effort into driving traffic to your site. So what happens when the traffic gets there? http://t.co/yF428YA2 #ecombuffet

  • Bonnie Burns

    You put a lot of effort into driving traffic to your site. So what happens when the traffic gets there? http://t.co/ClFCYGsR #ecombuffet

  • Steve Hughes

    RT @hensel: The Top 3 Things You Must Know About Headlines http://t.co/JywGhYqv via @SEOcopy

  • terry merriman

    RT @hensel: The Top 3 Things You Must Know About Headlines http://t.co/JywGhYqv via @SEOcopy

  • khin maung thein

    RT @hensel: The Top 3 Things You Must Know About Headlines http://t.co/JywGhYqv via @SEOcopy

  • Level-343 Team

    RT @seoito: Cosas a tener en cuenta para hacer buenos titulares http://t.co/R9cYwaOg

  • Bette Zerba

    You put a lot of effort into driving traffic to your site. So what happens when the traffic gets there? http://t.co/ClFCYGsR #ecombuffet

  • Bonnie Burns

    You put a lot of effort into driving traffic to your site. So what happens when the traffic gets there? http://t.co/do0QQXA8 #ecombuffet

  • Bonnie Burns

    You put a lot of effort into driving traffic to your site. So what happens when the traffic gets there? http://t.co/do0QQXA8 #ecombuffet

  • Shah Wharton

    The Top 3 Things You Must Know About Headlines http://t.co/QXb6f7nh via @SEOcopy

  • Brad Miller

    The Top 3 Things You Must Know About Headlines - http://t.co/ZdKin0DO

  • Level-343 Team

    The Top 3 Things You Must Know About Headlines http://t.co/3KPz4FUK

  • marymac (✿◠‿◠)

    The Top 3 Things You Must Know About Headlines http://t.co/3KPz4FUK

  • marymac (✿◠‿◠)

    RT @seoito: Cosas a tener en cuenta para hacer buenos titulares http://t.co/R9cYwaOg

  • Bonnie Burns

    With seconds to grab the attention of your site visitor, your headline is the most important element of your website http://t.co/yF428YA2

  • Bonnie Burns

    With seconds to grab the attention of your site visitor, your headline is the most important element of your website http://t.co/puAopaW5

  • Bonnie Burns

    With seconds to grab the attention of your site visitor, your headline is the most important element of your website http://t.co/yF428YA2

  • Bonnie Burns

    With seconds to grab the attention of your site visitor, your headline is the most important element of your website http://t.co/buppgmMo

  • littlebirdiesez

    RT @littlebirdiesez via @leaderswest: The Top 3 Things You Must Know About Headlines http://t.co/D9ND77HZ via @SEOcopy

  • Bonnie Burns

    Writing Compelling Headlines: Online Marketing Starts With Good Copy writing http://t.co/QKw1Hubp rt@ ecombuffet #ecombuffet #seo

  • Bonnie Burns

    Writing Compelling Headlines: Online Marketing Starts With Good Copy writing http://t.co/QKw1Hubp rt@ ecombuffet #ecombuffet #seo

  • Bonnie Burns

    Writing Compelling Headlines: Online Marketing Starts With Good Copy writing http://t.co/mIN3RdIJ rt@ ecombuffet #ecombuffet #seo

  • Bonnie Burns

    Writing Compelling Headlines: Online Marketing Starts With Good Copy writing http://t.co/mIN3RdIJ rt@ ecombuffet #ecombuffet #seo

  • SEO Tweetz

    Writing Compelling Headlines: Online Marketing Starts With Good Copy writing http://t.co/mIN3RdIJ rt@ ecombuffet #ecombuffet #seo

  • Bonnie Burns

    Your headline is the most important element of your website http://t.co/yF428YA2 rt @ecombuffet #ecombuffet #Seo

  • Bonnie Burns

    Your headline is the most important element of your website http://t.co/q4FdOMYC rt @ecombuffet #ecombuffet #Seo

  • Bette Zerba

    Your headline is the most important element of your website http://t.co/q4FdOMYC rt @ecombuffet #ecombuffet #Seo

  • SEO Tweetz

    Your headline is the most important element of your website http://t.co/q4FdOMYC rt @ecombuffet #ecombuffet #Seo

  • Anise Smith

    The Top 3 Things You Must Know About Headlines http://t.co/0o4U1c8C via @SEOcopy

  • Bonnie Burns

    Your headline is the most important element of your website http://t.co/yF428YA2 rt @ecombuffet #ecombuffet #Seo

  • Bonnie Burns

    Your headline is the most important element of your website http://t.co/ZE4p2NG4 rt @ecombuffet #ecombuffet #Seo

  • SEO Tweetz

    Your headline is the most important element of your website http://t.co/ZE4p2NG4 rt @ecombuffet #ecombuffet #Seo

  • Susan Gilbert

    Your headline is the most important element of your website http://t.co/ZE4p2NG4 rt @ecombuffet #ecombuffet #Seo

  • Susan Gilbert

    Your headline is the most important element of your website http://t.co/ZE4p2NG4 rt @ecombuffet #ecombuffet #Seo

  • Bonnie Burns

    With seconds to grab the attention of your site visitor, your headline is the most important element of your website http://t.co/yF428YA2

  • Bonnie Burns

    With seconds to grab the attention of your site visitor, your headline is the most important element of your website http://t.co/yF428YA2

  • Bonnie Burns

    With seconds to grab the attention of your site visitor, your headline is the most important element of your website http://t.co/3VHUSw5Y

  • Bonnie Burns

    With seconds to grab the attention of your site visitor, your headline is the most important element of your website http://t.co/3VHUSw5Y

  • Carla Young

    The Top 3 Things You Must Know About Headlines http://t.co/muScjX2P via @SEOcopy

  • Lisa Corcoran

    The Top 3 Things You Must Know About Headlines http://t.co/muScjX2P via @SEOcopy

  • Bonnie Burns

    With seconds to grab the attention of your site visitor, your headline is the most important element of your website http://t.co/yF428YA2

  • Bonnie Burns

    With seconds to grab the attention of your site visitor, your headline is the most important element of your website http://t.co/gW8jPw7Q

  • Bonnie Burns

    With seconds to grab the attention of your site visitor, your headline is the most important element of your website http://t.co/yF428YA2

  • Bonnie Burns

    With seconds to grab the attention of your site visitor, your headline is the most important element of your website http://t.co/jekuCOTD

  • Bonnie Burns

    The biggest mistake I see on websites is using the important real estate on top of the site to “Welcome” visitors. http://t.co/5Vz8BXal

  • Bonnie Burns

    The biggest mistake I see on websites is using the important real estate on top of the site to “Welcome” visitors. http://t.co/MpLtwRxk

  • Bette Zerba

    The biggest mistake I see on websites is using the important real estate on top of the site to “Welcome” visitors. http://t.co/MpLtwRxk

  • Bonnie Burns

    You put a lot of effort into driving traffic to your site. So what happens when the traffic gets there? http://t.co/yF428YA2 #ecombuffet

  • Bonnie Burns

    You put a lot of effort into driving traffic to your site. So what happens when the traffic gets there? http://t.co/dOEokJKw #ecombuffet

  • Bonnie Burns

    With seconds to grab the attention of your site visitor, your headline is the most important element of your website http://t.co/yF428YA2

  • Bonnie Burns

    With seconds to grab the attention of your site visitor, your headline is the most important element of your website http://t.co/xHPsk3iX

  • Bill Douglas

    With seconds to grab the attention of your site visitor, your headline is the most important element of your website http://t.co/xHPsk3iX

  • Bonnie Burns

    The biggest mistake I see on websites is using the important real estate on top of the site to “Welcome” visitors. http://t.co/5Vz8BXal

  • Bonnie Burns

    The biggest mistake I see on websites is using the important real estate on top of the site to “Welcome” visitors. http://t.co/6xRveiNi

  • Bonnie Burns

    You put a lot of effort into driving traffic to your site. So what happens when the traffic gets there? http://t.co/yF428YA2 #ecombuffet

  • Bonnie Burns

    You put a lot of effort into driving traffic to your site. So what happens when the traffic gets there? http://t.co/HPWUnut7 #ecombuffet

  • Bette Zerba

    You put a lot of effort into driving traffic to your site. So what happens when the traffic gets there? http://t.co/HPWUnut7 #ecombuffet

  • Graf-Martin Agency

    Writing Compelling Headlines: Online Marketing Starts With Good Copy writing http://t.co/9HRVId4p

  • Jeremy Malloy

    Writing Compelling Headlines: Online Marketing Starts With Good Copy writing http://t.co/9HRVId4p

  • Bonnie Burns

    With seconds to grab the attention of your site visitor, your headline is the most important element of your website http://t.co/yF428YA2

  • Bonnie Burns

    With seconds to grab the attention of your site visitor, your headline is the most important element of your website http://t.co/KzX3E15c

  • Bonnie Burns

    Writing Compelling Headlines: Online Marketing Starts With Good Copy writing http://t.co/72Fek8qn rt@ ecombuffet #ecombuffet #seo

  • Bette Zerba

    Writing Compelling Headlines: Online Marketing Starts With Good Copy writing http://t.co/72Fek8qn rt@ ecombuffet #ecombuffet #seo

  • SEO Tweetz

    Writing Compelling Headlines: Online Marketing Starts With Good Copy writing http://t.co/72Fek8qn rt@ ecombuffet #ecombuffet #seo

  • Bonnie Burns

    The biggest mistake I see on websites is using the important real estate on top of the site to “Welcome” visitors. http://t.co/2VV96cCa

  • Bonnie Burns

    The biggest mistake I see on websites is using the important real estate on top of the site to “Welcome” visitors. http://t.co/Qo9cbORo

  • Bonnie Burns

    The biggest mistake I see on websites is using the important real estate on top of the site to “Welcome” visitors. http://t.co/5Vz8BXal

  • Bonnie Burns

    The biggest mistake I see on websites is using the important real estate on top of the site to “Welcome” visitors. http://t.co/htH7KjS7

  • Bonnie Burns

    Your headline is the most important element of your website http://t.co/KzX3E15c rt @ecombuffet #ecombuffet #Seo

  • SEO Tweetz

    Your headline is the most important element of your website http://t.co/KzX3E15c rt @ecombuffet #ecombuffet #Seo

  • Bonnie Burns

    The biggest mistake I see on websites is using the important real estate on top of the site to “Welcome” visitors. http://t.co/5Vz8BXal

  • Bonnie Burns

    The biggest mistake I see on websites is using the important real estate on top of the site to “Welcome” visitors. http://t.co/ibo6Kqts

  • Bette Zerba

    The biggest mistake I see on websites is using the important real estate on top of the site to “Welcome” visitors. http://t.co/ibo6Kqts

  • Bonnie Burns

    Your headline is the most important element of your website http://t.co/yF428YA2 rt @ecombuffet #ecombuffet #Seo

  • Bonnie Burns

    Your headline is the most important element of your website http://t.co/KzX3E15c rt @ecombuffet #ecombuffet #Seo

  • SEO Tweetz

    Your headline is the most important element of your website http://t.co/KzX3E15c rt @ecombuffet #ecombuffet #Seo

  • SearchQuest

    Your headline is the most important element of your website http://t.co/KzX3E15c rt @ecombuffet #ecombuffet #Seo

  • Bonnie Burns

    The biggest mistake I see on websites is using the important real estate on top of the site to “Welcome” visitors. http://t.co/5Vz8BXal

  • Bonnie Burns

    The biggest mistake I see on websites is using the important real estate on top of the site to “Welcome” visitors. http://t.co/8o5p4Fd7

  • Bonnie Burns

    You put a lot of effort into driving traffic to your site. So what happens when the traffic gets there? http://t.co/KzX3E15c #ecombuffet

  • Bette Zerba

    You put a lot of effort into driving traffic to your site. So what happens when the traffic gets there? http://t.co/KzX3E15c #ecombuffet

  • Bonnie Burns

    You put a lot of effort into driving traffic to your site. So what happens when the traffic gets there? http://t.co/yF428YA2 #ecombuffet

  • Code of Life

    You put a lot of effort into driving traffic to your site. So what happens when the traffic gets there? http://t.co/yF428YA2 #ecombuffet

  • Alex Ion

    The Top 3 Things You Must Know About Headlines http://t.co/oFlu4Yz6 via @level343

  • Bonnie Burns

    The biggest mistake I see on websites is using the important real estate on top of the site to “Welcome” visitors. http://t.co/6Uuud7k2

  • RightNow, Inc

    RT @burnsie_seo: biggest mistake on websites is using mportant real estate on top of the site to “Welcome” visitors http://t.co/3NR7QlTk

  • Bonnie Burns

    The biggest mistake I see on websites is using the important real estate on top of the site to “Welcome” visitors. http://t.co/5Vz8BXal

  • Bonnie Burns

    The biggest mistake I see on websites is using the important real estate on top of the site to “Welcome” visitors. http://t.co/vEFN3jVZ

  • Bette Zerba

    The biggest mistake I see on websites is using the important real estate on top of the site to “Welcome” visitors. http://t.co/vEFN3jVZ

  • Bonnie Burns

    With seconds to grab the attention of your site visitor, your headline is the most important element of your website http://t.co/yF428YA2

  • Bonnie Burns

    With seconds to grab the attention of your site visitor, your headline is the most important element of your website http://t.co/KzX3E15c

  • Bette Zerba

    With seconds to grab the attention of your site visitor, your headline is the most important element of your website http://t.co/KzX3E15c

  • Bonnie Burns

    Your headline is the most important element of your website http://t.co/yF428YA2 rt @ecombuffet #ecombuffet #Seo

  • Bonnie Burns

    Your headline is the most important element of your website http://t.co/KzX3E15c rt @ecombuffet #ecombuffet #Seo

  • SEO Tweetz

    Your headline is the most important element of your website http://t.co/KzX3E15c rt @ecombuffet #ecombuffet #Seo

  • Bonnie Burns

    The biggest mistake I see on websites is using the important real estate on top of the site to “Welcome” visitors. http://t.co/5Vz8BXal

  • Bonnie Burns

    The biggest mistake I see on websites is using the important real estate on top of the site to “Welcome” visitors. http://t.co/0lFUX4qt

  • James Cowper

    The biggest mistake I see on websites is using the important real estate on top of the site to “Welcome” visitors. http://t.co/0lFUX4qt

  • Beaverton Homes

    The Top 3 Things You Must Know About Headlines http://t.co/nuvAt7bP

  • Bonnie Burns

    With seconds to grab the attention of your site visitor, your headline is the most important element of your website http://t.co/yF428YA2

  • Bonnie Burns

    With seconds to grab the attention of your site visitor, your headline is the most important element of your website http://t.co/KzX3E15c

  • Ador Charming

    With seconds to grab the attention of your site visitor, your headline is the most important element of your website http://t.co/KzX3E15c

  • Bonnie Burns

    Your headline is the most important element of your website http://t.co/yF428YA2 rt @ecombuffet #ecombuffet #Seo

  • Bonnie Burns

    Your headline is the most important element of your website http://t.co/KzX3E15c rt @ecombuffet #ecombuffet #Seo

  • SEO Tweetz

    Your headline is the most important element of your website http://t.co/KzX3E15c rt @ecombuffet #ecombuffet #Seo

  • Mountain Media

    Your headline is the most important element of your website http://t.co/KzX3E15c rt @ecombuffet #ecombuffet #Seo

  • Bonnie Burns

    The biggest mistake I see on websites is using the important real estate on top of the site to “Welcome” visitors. http://t.co/5Vz8BXal

  • Bonnie Burns

    The biggest mistake I see on websites is using the important real estate on top of the site to “Welcome” visitors. http://t.co/LHvpdpsD

  • Bob Perry

    The biggest mistake I see on websites is using the important real estate on top of the site to “Welcome” visitors. http://t.co/LHvpdpsD

  • Bonnie Burns

    With seconds to grab the attention of your site visitor, your headline is the most important element of your website http://t.co/yF428YA2

  • Bonnie Burns

    With seconds to grab the attention of your site visitor, your headline is the most important element of your website http://t.co/KzX3E15c

  • Bonnie Burns

    The biggest mistake I see on websites is using the important real estate on top of the site to “Welcome” visitors. http://t.co/Q7nAH3l8

  • Bonnie Burns

    The biggest mistake I see on websites is using the important real estate on top of the site to “Welcome” visitors. http://t.co/5Vz8BXal

  • ApothecaryJeri

    The biggest mistake I see on websites is using the important real estate on top of the site to “Welcome” visitors. http://t.co/5Vz8BXal

  • Bonnie Burns

    Your headline is the most important element of your website http://t.co/yF428YA2 rt @ecombuffet #ecombuffet #Seo

  • Bonnie Burns

    Your headline is the most important element of your website http://t.co/KzX3E15c rt @ecombuffet #ecombuffet #Seo

  • SEO Tweetz

    Your headline is the most important element of your website http://t.co/KzX3E15c rt @ecombuffet #ecombuffet #Seo

  • Bonnie Burns

    Writing Compelling Headlines: Online Marketing Starts With Good Copy writing http://t.co/72Fek8qn rt@ ecombuffet #ecombuffet #seo

  • SEO Tweetz

    Writing Compelling Headlines: Online Marketing Starts With Good Copy writing http://t.co/72Fek8qn rt@ ecombuffet #ecombuffet #seo

  • Bonnie Burns

    With seconds to grab the attention of your site visitor, your headline is the most important element of your website http://t.co/yF428YA2

  • Bonnie Burns

    With seconds to grab the attention of your site visitor, your headline is the most important element of your website http://t.co/KzX3E15c

  • Caterina Salvatori

    @OlgaHewett @TDMmarketing why a strong headline on your site is a must http://t.co/1Etc8XgP

  • Bonnie Burns

    Your headline is the most important element of your website http://t.co/yF428YA2 rt @ecombuffet #ecombuffet #Seo

  • Bonnie Burns

    Your headline is the most important element of your website http://t.co/KzX3E15c rt @ecombuffet #ecombuffet #Seo

  • SEO Tweetz

    Your headline is the most important element of your website http://t.co/KzX3E15c rt @ecombuffet #ecombuffet #Seo

  • Bonnie Burns

    Writing Compelling Headlines: Online Marketing Starts With Good Copy writing http://t.co/QKw1Hubp rt@ ecombuffet #ecombuffet #seo

  • Bonnie Burns

    Writing Compelling Headlines: Online Marketing Starts With Good Copy writing http://t.co/72Fek8qn rt@ ecombuffet #ecombuffet #seo

  • SEO Tweetz

    Writing Compelling Headlines: Online Marketing Starts With Good Copy writing http://t.co/72Fek8qn rt@ ecombuffet #ecombuffet #seo

  • Camilla Cannarsa

    Writing Compelling Headlines: Online Marketing Starts With Good Copy writing http://t.co/72Fek8qn rt@ ecombuffet #ecombuffet #seo

  • Bonnie Burns

    You put a lot of effort into driving traffic to your site. So what happens when the traffic gets there? http://t.co/yF428YA2 #ecombuffet

  • Bonnie Burns

    You put a lot of effort into driving traffic to your site. So what happens when the traffic gets there? http://t.co/KzX3E15c #ecombuffet

  • Bonnie Burns

    With seconds to grab the attention of your site visitor, your headline is the most important element of your website http://t.co/yF428YA2

  • Bonnie Burns

    With seconds to grab the attention of your site visitor, your headline is the most important element of your website http://t.co/KzX3E15c

  • Bonnie Burns

    Your headline is the most important element of your website http://t.co/yF428YA2 rt @ecombuffet #ecombuffet #Seo

  • Bonnie Burns

    Your headline is the most important element of your website http://t.co/KzX3E15c rt @ecombuffet #ecombuffet #Seo

  • SEO Tweetz

    Your headline is the most important element of your website http://t.co/KzX3E15c rt @ecombuffet #ecombuffet #Seo

  • Back Packer Blog

    Your headline is the most important element of your website http://t.co/KzX3E15c rt @ecombuffet #ecombuffet #Seo

  • Bonnie Burns

    With seconds to grab the attention of your site visitor, your headline is the most important element of your website http://t.co/yF428YA2

  • Bonnie Burns

    With seconds to grab the attention of your site visitor, your headline is the most important element of your website http://t.co/KzX3E15c

  • Bonnie Burns

    With seconds to grab the attention of your site visitor, your headline is the most important element of your website http://t.co/KzX3E15c

  • Bonnie Burns

    With seconds to grab the attention of your site visitor, your headline is the most important element of your website http://t.co/yF428YA2

  • Kathi Maier

    Writing Compelling #Headlines: #OnlineMarketing Starts With Good Copy writing http://t.co/o3AVWGqe via @level343

  • Bonnie Burns

    Writing Compelling Headlines: Online Marketing Starts With Good Copy writing http://t.co/QKw1Hubp rt@ ecombuffet #ecombuffet #seo

  • Bonnie Burns

    Writing Compelling Headlines: Online Marketing Starts With Good Copy writing http://t.co/72Fek8qn rt@ ecombuffet #ecombuffet #seo

  • SEO Tweetz

    Writing Compelling Headlines: Online Marketing Starts With Good Copy writing http://t.co/72Fek8qn rt@ ecombuffet #ecombuffet #seo

  • Bonnie Burns

    With seconds to grab the attention of your site visitor, your headline is the most important element of your website http://t.co/KzX3E15c

  • Bonnie Burns

    With seconds to grab the attention of your site visitor, your headline is the most important element of your website http://t.co/yF428YA2

  • Bonnie Burns

    Writing Compelling Headlines: Online Marketing Starts With Good Copy writing http://t.co/QKw1Hubp rt@ ecombuffet #ecombuffet #seo

  • Bonnie Burns

    Writing Compelling Headlines: Online Marketing Starts With Good Copy writing http://t.co/72Fek8qn rt@ ecombuffet #ecombuffet #seo

  • SEO Tweetz

    Writing Compelling Headlines: Online Marketing Starts With Good Copy writing http://t.co/72Fek8qn rt@ ecombuffet #ecombuffet #seo

  • Bonnie Burns

    Your headline is the most important element of your website http://t.co/yF428YA2 rt @ecombuffet #ecombuffet #Seo

  • SEO Tweetz

    Your headline is the most important element of your website http://t.co/KzX3E15c rt @ecombuffet #ecombuffet #Seo

  • Bonnie Burns

    You put a lot of effort into driving traffic to your site. So what happens when the traffic gets there? http://t.co/yF428YA2 #ecombuffet

  • Bonnie Burns

    You put a lot of effort into driving traffic to your site. So what happens when the traffic gets there? http://t.co/KzX3E15c #ecombuffet

  • Bonnie Burns

    Your headline is the most important element of your website http://t.co/KzX3E15c rt @ecombuffet #ecombuffet #Seo

  • Bonnie Burns

    Writing Compelling Headlines: Online Marketing Starts With Good Copy writing http://t.co/QKw1Hubp rt@ ecombuffet #ecombuffet #seo

  • Bonnie Burns

    Writing Compelling Headlines: Online Marketing Starts With Good Copy writing http://t.co/72Fek8qn rt@ ecombuffet #ecombuffet #seo

  • SEO Tweetz

    Writing Compelling Headlines: Online Marketing Starts With Good Copy writing http://t.co/72Fek8qn rt@ ecombuffet #ecombuffet #seo

  • Backlink Wizard

    Writing Compelling Headlines: Online Marketing Starts With Good Copy writing http://t.co/72Fek8qn rt@ ecombuffet #ecombuffet #seo

  • Bonnie Burns

    Writing Compelling Headlines: Online Marketing Starts With Good Copy writing http://t.co/QKw1Hubp rt@ ecombuffet #ecombuffet #seo

  • Bonnie Burns

    Writing Compelling Headlines: Online Marketing Starts With Good Copy writing http://t.co/72Fek8qn rt@ ecombuffet #ecombuffet #seo

  • SEO Tweetz

    Writing Compelling Headlines: Online Marketing Starts With Good Copy writing http://t.co/72Fek8qn rt@ ecombuffet #ecombuffet #seo

  • Bonnie Burns

    With seconds to grab the attention of your site visitor, your headline is the most important element of your website http://t.co/yF428YA2

  • Bonnie Burns

    With seconds to grab the attention of your site visitor, your headline is the most important element of your website http://t.co/KzX3E15c

  • Backlink Wizard

    With seconds to grab the attention of your site visitor, your headline is the most important element of your website http://t.co/KzX3E15c

  • Bonnie Burns

    Writing Compelling Headlines: Online Marketing Starts With Good Copy writing http://t.co/QKw1Hubp rt@ ecombuffet #ecombuffet #seo

  • Bonnie Burns

    Writing Compelling Headlines: Online Marketing Starts With Good Copy writing http://t.co/72Fek8qn rt@ ecombuffet #ecombuffet #seo

  • SEO Tweetz

    Writing Compelling Headlines: Online Marketing Starts With Good Copy writing http://t.co/72Fek8qn rt@ ecombuffet #ecombuffet #seo

  • Bonnie Burns

    The biggest mistake I see on websites is using the important real estate on top of the site to “Welcome” visitors. http://t.co/5Vz8BXal

  • Bonnie Burns

    The biggest mistake I see on websites is using the important real estate on top of the site to “Welcome” visitors. http://t.co/x1cOpYBu

  • Bonnie Burns

    You put a lot of effort into driving traffic to your site. So what happens when the traffic gets there? http://t.co/yF428YA2 #ecombuffet

  • Bonnie Burns

    You put a lot of effort into driving traffic to your site. So what happens when the traffic gets there? http://t.co/KzX3E15c #ecombuffet

  • Bonnie Burns

    Writing Compelling Headlines: Online Marketing Starts With Good Copy writing http://t.co/QKw1Hubp rt@ ecombuffet #ecombuffet #seo

  • Bonnie Burns

    Writing Compelling Headlines: Online Marketing Starts With Good Copy writing http://t.co/72Fek8qn rt@ ecombuffet #ecombuffet #seo

  • SEO Tweetz

    Writing Compelling Headlines: Online Marketing Starts With Good Copy writing http://t.co/72Fek8qn rt@ ecombuffet #ecombuffet #seo

  • LA

    Writing Compelling Headlines: Online Marketing Starts With Good Copy writing http://t.co/72Fek8qn rt@ ecombuffet #ecombuffet #seo