Amy Vernon On Building A Community

by on September 19, 2013

Mission graffiti. SF 2013

Mission graffiti. SF 2013

If you’ve been watching our LHM video series, we’ve had some pretty amazing people and it’s no different for this session. This week’s special guest was Amy Vernon. Amy is truly a formidable woman, community builder, mentor & speaker.

Before you click on the video below, let me say working as an online community manager is not as easy as most would like to think. Actually, I’ll have to make one of those meme cards in order to emphasize the misconceptions or maybe the perceptions of the world at large. Most think you sit around Facebook, and do nothing all day but maybe chat with friends/family who have no clue what you do. In my humble opinion one of the most important characteristic of being a community manager is to be comfortable in one’s skin. As a community manager you will do at least fifty things in any given day, so what you do is not as important as how you do it. That’s what separates the leaders from the followers.

Needless to say it was a pleasure having Amy on this past week, her insight and years of experience on how to build communities make her well worth listening to. Okay, I’ll admit it’s also a pleasure catching up with her since we don’t always have the time… therefore, without further ado, enjoy the chat we had.

 

I did want to add you could catch Amy Vernon speaking at the following conferences:

 SMX East (NYC)

Wednesday Oct. 2, 2013

SMX Advanced Track Think You Know Good Content? Fuggedaboutit. Here’s What Really Counts

Content is king, blah blah blah. Fact is, there’s no magic formula for good content, but there are some basic things you can do to make your content more attractive to both readers/consumers and search engines. With extensive experience on optimizing content for social media, Amy talks about how to best attract attention on Facebook, Twitter, Reddit and elsewhere.

Thursday, October 3, 2013 4:30pm – 5:30pm

10- Steps Intensives: A Series of Practical + Insightful Expert Talk

It’s all well and good to increase your followers, but what about all those people who’ve already made the decision to follow you? In this talk, Amy outlines 10 steps you can take to activate your existing community.

MarketingProfs’ 7th Annual B2B Marketing Forum Boston, Massachusetts

October 9–11 2013

How B2B Small Business Marketers Can Use Content to Drive Leads and Sales

In this session Amy will discuss how you can grow your small business. As a small business marketer, there are many challenges with developing a content strategy, especially if you are looking to increase sales and grow your business. Don’t miss her session since her words are gold!

Help Desk Expert New York City, NY

Monday, October 14, 2013 at 8:30 AM Realtime Marketing Lab

At the inaugural Realtime Marketing Lab in New York City, Amy will serve on the help desk, one of a team of experts in social and digital marketing.



{ 1 comment… read it below or add one }

Annie Rogers September 27, 2013 at 4:04 am

I think I agree with you Gabriella and Amy, being a Social Media Manager myself, it’s a challenging at the same time very creative task. Thanks for sharing your views.

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