Articles by Sheldon Campbell

Sheldon has written 19 awesome articles for us.

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Doc Sheldon retired from his business management consultancy in 2008 and became a perpetual student of all things SEO. He began providing professional webcopy to a worldwide array of clients, and has been actively involved in SEO for nearly six years, and writing professionally for nearly forty.



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Can You Trust a Marketing Guru?

by June 13, 2013
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“The Secret to Online Marketing Success” “Turn Every Prospect Into a Customer, Guaranteed!” “If You’re Not Doing This One Thing, You’ll Never Find Marketing Success” If you’ve spent much time in the world of online marketing, you’ve likely come across a marketing guru selling a program with a tagline similar to one of these. It’s [...]

No Time to Write? Maximize the Use of Guest Posting

by May 29, 2013
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As a marketer, your time is valuable, and if you’re like most of us, it’s in great demand. With all the other day-to-day tasks you have to take care of, finding time to write is sometimes just a distant dream. Yet, without fresh content on your blog, you’ll lose your readers – and they’re too [...]

Tips for Achieving your Business Goals

by May 15, 2013
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There are a lot of self-improvement tips that focus on helping you achieve your goals. Some of them make some pretty good points, and some of them are just a lot of fluff. I thought I’d share some tips that I know can help in many different areas, because I’ve used them myself. Have you [...]

Negotiating with Hard-heads

by May 6, 2013
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I’m sure you’ve all found yourself faced with the necessity of having to deal with some hard-head that just seemed determined to be difficult. No matter how logical your position, or how illogical their own, they refuse to see reason or accept any opinion other than theirs. They may be a supplier, a customer, a [...]

Treat your Customers like they Deserve and Expect

by April 22, 2013
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The old saying, “The customer’s always right” may not always be true, but for the most part, I think they’re good words to live by, at least for a prudent businessman. Not too many of us can afford to lose customers these days, least of all just for the sake of winning an argument or [...]

Using Google’s Search Operators to Drill Deep

by April 8, 2013
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Whether you’re doing a site audit, keyword research or checking up on your competition, sometimes you’ll find yourself looking for particular items that may at first seem difficult or very time consuming to find. Enter: Google’s search operators. I’m sure most of you already know how to use the site: operator to see if a [...]

The Importance of Being in Tune with your Market’s Culture

by April 1, 2013
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Whether you’ve set up shop in a brick and mortar shop or strictly online, when you’re trying to connect with a regional market, it’s critical that you know the local culture. That addresses a lot more than just the language and demographic of your customer base. Obviously knowing the language is very important. Even if [...]

REAL Professional SEO Specialists Don’t Have a Bad Name!

by March 18, 2013
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Just about any industry has an element within it that gives the others a bad name – doctors, auto mechanics, contractors, policemen… don’t even get me started about politicians and lawyers! The difference is usually just in the percentage of the total that fall shy of the mark. I’m sorry to say that SEOs are [...]

Don’t Let the Wrong Person Handle your Company Blog

by February 27, 2013
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When you entrust your company’s image to someone, there are many things to consider. Your blog may be the first “contact” a user has with your brand, and the first impression can be just as important as when you first meet an individual. But there’s much more than that to building a personality into your [...]

Working in a Vacuum

by February 18, 2013
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I recently spoke with a prospective client for a cleanup project after they received one of those pesky Google Slaps for unnatural links and their site dropped a couple of hundred pages in the SERPs. As usual, the first thing I did was send them our discovery form, so we’d have an idea of what [...]

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