Articles by Sheldon Campbell

Sheldon has written 17 awesome articles for us.

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Doc Sheldon retired from his business management consultancy in 2008 and became a perpetual student of all things SEO. He began providing professional webcopy to a worldwide array of clients, and has been actively involved in SEO for nearly six years, and writing professionally for nearly forty.



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Building Authority in 2013

by January 25, 2013
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There have been many observations recently about how authority is creeping deeper and deeper into our online world. It’s not really new – it just seems to be receiving a little more attention lately. Google confirmed in 2010 that not only are links from Facebook and Twitter applied in rankings, but that they had started [...]

Partnerships are Like Marriages – Sweet or Sour, Depending upon Trust

by January 16, 2013
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Partnerships are often likened to marriages, and any of us that are both married and have had an opportunity to work with a business partner are likely to recognize the parallels. I have a number of past partnerships, with a handful still active, as well as some ongoing strategic alliances. And having been married for [...]

Turn Your Greatest Weakness into your Greatest Strength

by January 2, 2013
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Every online business -for that matter, every business – has its strengths and weaknesses, and not surprisingly, the weaknesses are often common to many competitors in a niche. The business that will stand out above the others will usually be the one that has valuable strengths where the competitors are weakest. So, while it’s wise [...]

Establishing your Perceived Value

by December 21, 2012
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While most marketing principles of days gone by are just as valid for online businesses, there are a few that have taken on an increased importance in this Internet Age. Signs, flyers and billboards were intended to attract attention and inspire interest – not to actually sell. In old school marketing, consumers were enticed to [...]

3 Golden Rules of SEO Project Planning

by December 10, 2012
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Whenever you take on an SEO campaign for a new client, there are a number of items to be considered, and it’s almost a given that no matter how much thought goes into the process or how careful you are with your client communication and documentation, something will go wrong. That’s okay, though…. it goes [...]

It MUST be true! I saw it on the Internet!

by December 3, 2012
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I know, it’s a tired joke, but I suspect we’ve all seen recent cases of people buying into things that make us think that’s what they believe. That anybody can have a website and say whatever they want is the blessing of the Internet… and the curse. It happens in virtually every niche, but since [...]

Customer Service Should be your FIRST Branding Exercise

by November 26, 2012
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Any business needs to consider its branding regardless of its niche, offering or brand recognition (if you happen to enjoy a monopoly on supplying oxygen to the planet, you can skip this… otherwise, pay attention). It doesn’t matter if you’re business is Don’s Trading Post in tiny Buford, WY, or Google… if you expect to [...]

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