The Importance of Being in Tune with your Market’s Culture

by April 1, 2013
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Whether you’ve set up shop in a brick and mortar shop or strictly online, when you’re trying to connect with a regional market, it’s critical that you know the local culture. That addresses a lot more than just the language and demographic of your customer base. Obviously knowing the language is very important. Even if […]

REAL Professional SEO Specialists Don’t Have a Bad Name!

by March 18, 2013
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Just about any industry has an element within it that gives the others a bad name – doctors, auto mechanics, contractors, policemen… don’t even get me started about politicians and lawyers! The difference is usually just in the percentage of the total that fall shy of the mark. I’m sorry to say that SEOs are […]

Don’t Let the Wrong Person Handle your Company Blog

by February 27, 2013
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When you entrust your company’s image to someone, there are many things to consider. Your blog may be the first “contact” a user has with your brand, and the first impression can be just as important as when you first meet an individual. But there’s much more than that to building a personality into your […]

Working in a Vacuum

by February 18, 2013
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I recently spoke with a prospective client for a cleanup project after they received one of those pesky Google Slaps for unnatural links and their site dropped a couple of hundred pages in the SERPs. As usual, the first thing I did was send them our discovery form, so we’d have an idea of what […]

Are you Part of the Solution or Part of the Problem?

by February 11, 2013
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I got embroiled in a discussion a few days ago that reminded me of a problem that I knew existed years ago, but had conveniently forgotten. I’ve run into it before, when I used to attend a lot of conventions every year. I guess whether it’s the NCC or a search industry conference, sexist incidents […]

Don’t Commit Social Media Suicide

by February 4, 2013
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Now and then, we see a prominent brand achieve some intense publicity, as a result of a single social media comment. In a perfect world, these would always be the brainchild of some incredibly astute PR professional, leveraging an opportunity to play on the positive emotions of a massive audience. All too often, though, it’s […]

Building Authority in 2013

by January 25, 2013
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There have been many observations recently about how authority is creeping deeper and deeper into our online world. It’s not really new – it just seems to be receiving a little more attention lately. Google confirmed in 2010 that not only are links from Facebook and Twitter applied in rankings, but that they had started […]

Partnerships are Like Marriages – Sweet or Sour, Depending upon Trust

by January 16, 2013
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Partnerships are often likened to marriages, and any of us that are both married and have had an opportunity to work with a business partner are likely to recognize the parallels. I have a number of past partnerships, with a handful still active, as well as some ongoing strategic alliances. And having been married for […]

Turn Your Greatest Weakness into your Greatest Strength

by January 2, 2013
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Every online business -for that matter, every business – has its strengths and weaknesses, and not surprisingly, the weaknesses are often common to many competitors in a niche. The business that will stand out above the others will usually be the one that has valuable strengths where the competitors are weakest. So, while it’s wise […]

Establishing your Perceived Value

by December 21, 2012
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While most marketing principles of days gone by are just as valid for online businesses, there are a few that have taken on an increased importance in this Internet Age. Signs, flyers and billboards were intended to attract attention and inspire interest – not to actually sell. In old school marketing, consumers were enticed to […]