August 18, 2011
Why are we, Level343, sharing information about mobile payments and your business? Buried in analytics, trends and so on as we are, we’ve seen a definite trend of visitors using mobile phones on our clients’ sites. The plain and simple truth is that mobile usage – in all forms – is growing; that growth includes the expectation of being able to make mobile payments. Take, for example, Google Wallet, which will use Citi® PayPass™ MasterCards and Google’s Prepaid Card at launch, but is planned to have more partners.
July 14, 2011
In a day and age when companies are fighting fervently for each and every consumer dollar, it should come as no surprise that branding is more important than ever. Whether it is the AFLAC Duck, the Pep Boys’ bobble heads or the GEICO caveman, companies want you to remember them for one simple reason – branding.