Amy Vernon On Building A Community

by September 19, 2013
Thumbnail image for Amy Vernon On Building A Community

If you’ve been watching our LHM video series, we’ve had some pretty amazing people and it’s no different for this session. This week’s special guest was Amy Vernon. Amy is truly a formidable woman, community builder, mentor & speaker. Before you click on the video below, let me say working as an online community manager […]

How To Use Twitter in Social Media

by September 16, 2013
Thumbnail image for How To Use Twitter in Social Media

As a business owner, CEO or the head of an International marketing department it is imperative to keep up with the changing of the times. Unfortunately, many in the upper echelons of business stick with what they know works rather than trying something new. Instead of expansion, they stagnate, and many eventually fail. With the […]

Become a Twitter Power User

by September 2, 2013
Thumbnail image for Become a Twitter Power User

It’s been a while since I wrote an article on Twitter. But since I’ve moved back to San Francisco, I’ve doubled my usage of Twitter in clients’ social media campaigns. Maybe it’s because I’m so close to their home office, or maybe because Twitter has once again made a huge leap in their versatility and […]

An SEO Strategy With a Bite

by August 26, 2013
Thumbnail image for An SEO Strategy With a Bite

When it’s time to make hard decisions, I sometime have to put on my hardhat, and waddle through the bullshit strategies and campaigns pitched online. It’s not just US-based, either – it seems following the uninformed masses is the safest strategy available. I see this in every aspect of our international SEO consultation. I have […]

Commercialization of the Internet [vid]

by August 19, 2013
Thumbnail image for Commercialization of the Internet [vid]

As you know, Doc Sheldon and I have been doing quite a few Google Hangouts with some pretty amazing guests. The beauty of working online is the ability to talk with and meet people from all over the world. It just so happens that one of our recent guests has as much history of working […]

Using Common Sense in International Marketing

by August 5, 2013
Thumbnail image for Using Common Sense in International Marketing

It’s finally happened – your business has expanded into the international market!  Not only does this mean you’ll have to learn the ins and outs of shipping products overseas (or hire someone that knows), you’ve got to figure out how to market those products to your now-global customer base.  Sure, a large part of the […]

4 Simple Rules for Effective Community Building

by August 1, 2013
Thumbnail image for 4 Simple Rules for Effective Community Building

Community building was a term once reserved for activists, religious groups and charitable organizations – when they built a community, it was a network of people with a similar goal in mind.  With the explosion of social media as a vital marketing tool, the concept of community building has expanded to include brand cheerleaders as […]

The Real Scoop on Content Curation [vid]

by July 11, 2013
Thumbnail image for The Real Scoop on Content Curation [vid]

Content curation is one of the easiest most fun I’ve had when creating a marketing strategies. It helps when you see positive results. Oo I bet you’re saying I’ve gone over the edge by suggesting using content curation in a marketing strategy. Well color me blind. Been wanting to use that in a post, and […]

Don’t Be a Marketing Magpie – Avoid Shiny Object Syndrome

by July 1, 2013
Thumbnail image for Don’t Be a Marketing Magpie – Avoid Shiny Object Syndrome

The magpie is an interesting bird. Practically vilified in the UK and considered a sign of good fortune in Korea, this bird has influenced many cultures throughout history. Yet one universal fact remains true about this striking bird, and that is its propensity to collect shiny things. If you stumble upon a magpie’s nest, you’ll […]

Strategies For Your Site Globally [vid]

by June 10, 2013
Thumbnail image for Strategies For Your Site Globally [vid]

In our first video “International Consultants talking on Google +” we discussed dialects, spelling across languages, including the English language having a variety of spelling. Considering these factors, it’s no wonder getting your site to be globally sound is not an easy task. This second half of the video, we delve more into International marketing and how to pay attention to various cultures and reach. From gender roles to economic status, you have to be sensitive to the language, not just gender specific but culturally sensitive.