by Guest Blogger
September 6, 2012
Investment companies, retail establishments, and even museums all want customer feedback to know what’s working and what isn’t. To get that information, they offer survey questions. Then they have to figure out how to motivate the customers to take the time, which can range from 5 to 25 minutes, to answer those questions. Usually an [...]
by Guest Blogger
August 30, 2012
Back in the last decade, I published a niche bridal magazine that included some content marketing pieces on topics that were of interest to the target audience. Those included recipes, makeup tips, and relationship advice, among others. However, two contrasting pieces stand out most vividly in my mind: one from a photographer, and the other from a hairstylist. [...]