Creating a Successful SEO Elevator Pitch

by January 28, 2013
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As a young person working in the Internet industry I get asked what I do a lot (most people think this is interesting stuff, believe it or not). At first, I used to sum it up to “I help businesses get found on the Internet”. Simple enough, right? Wrong. This response warrants more questions than […]

What To Do With Your Analytics Data

by September 13, 2012
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I have a very bad habit and maybe you can identify with this. For some of my higher traffic sites, I tend to look at my Google Analytics data a few times a day to see what’s happening, see what traffic volume is like, see where my visitors have come from, see if a post […]

Survey Says: Triple Fail for Office Max Marketing

by September 6, 2012
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Investment companies, retail establishments, and even museums all want customer feedback to know what’s working and what isn’t. To get that information, they offer survey questions.  Then they have to figure out how to motivate the customers to take the time, which can range from 5 to 25 minutes, to answer those questions. Usually an […]

Key Questions for Content Marketing

by August 30, 2012
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Back in the last decade, I published a niche bridal magazine that included some content marketing pieces on topics that were of interest to the target audience. Those included recipes, makeup tips, and relationship advice, among others. However, two contrasting pieces stand out most vividly in my mind: one from a photographer, and the other from a hairstylist. […]

Farmers, Pandas, Penguins Oh My!

by June 28, 2012
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It started with the Farmer Update – which morphed into Panda and just when we thought things may settle down, we now have to contend with the Panda.  What is Google doing to us and why? Along with the attack of these once adorable animals (honestly so tired of Panda pictures now!), comes the usual […]

How to Boost the Success of Your Link Bait BEFORE You Hit Publish

by April 30, 2012
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You’ve spent hours researching and crafting the perfect piece of content. Now, you’re worried. What if your content fails to generate those much needed links? So, you tweak the content. You tweak it some more. Then, you change a few things and add in a few more tidbits of information. Next thing you know, hours […]

Glow Sticks and SEO

by April 23, 2012
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Glow sticks and SEO…I promise there is a connection.  As a writer I often find inspiration in day to day life and this is no exception. A few months ago I had checked into an airport hotel for a night of relaxation before an early morning flight.  Visions of a quiet evening in mind were […]

Four Tips for Improving Landing Page Conversions

by March 1, 2012

Over the years, we’ve written a lot about landing pages, conversions and calls to action. It’s not enough to get traffic – although traffic is, of course, important. You also have to be able to answer the question, “What happens after they get to my site?” Then, once you have that answer, you have to learn what to do with it.

Will SEO & Social Media Kill Other Types of Media Marketing?

by October 27, 2011

You know that song Video Killed the Radio Star? Someone should have been making sequels. We could have had Facebook Kills the MySpace Star or YouTube Kills the Quicktime Movie Star. Or maybe just the Internet Kills All the Non-Internet Stars. With Facebook becoming more ubiquitous by the moment and SEO becoming the go-to formula for long-term internet success, will they soon leave behind other forms of marketing and advertising?

4 Reasons Your Content Marketing Strategy Sucks

by May 26, 2011

So, you broke down and paid for a course. You learned that content marketing is the wave of the future and that with great content your profits will explode; all your worries will be over. You spend some time each day researching and writing. You’re doing it all right. Except, your list isn’t growing. No one forwards your emails. You don’t have more comments on your blog posts. Worst of all, your sales are flat. Is it time to throw in the towel and rent a billboard? Before you do, take a second to look at these common content marketing mistakes. You might be on the brink of exploding profits without even realizing it!