Keeping Up With Facebook Changes

by April 7, 2014
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Facebook’s ranking algorithm (EdgeRank) decides which posts get shown to each user in their News Feed.  The algorithm has gone through various updates but the most recent one is getting a lot of attention. According to an Adage article, Facebook has admitted organic reach for brands will slowly decline. According to Facebook, this is unavoidable […]

Ice Storms and Marketing

by March 31, 2014
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I took a little break to spend time with family and work on a few projects, but I missed being part of the Level343 team, so I’m back!  :) As I do every year, I spent Christmas with my family in Toronto. Last year I complained that we didn’t have much snow. We made up for it […]

The death of….Guest Blogging

by March 24, 2014
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It’s time to plan another funeral, this time not for SEO itself but for a popular SEO strategy: guest blogging. Before you break out the black dress (or suit for our gentlemen friends), let’s take a look at the facts. Google’s Matt Cutts recently said: “Stick a fork in it: guest blogging is done,” As […]

Uh Oh! Brain Dump Time!

by January 2, 2014
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It’s that time again.  Brain Dump!  So many thoughts and ideas and tips and I wanted to get them all out.  I have to make room for more! I hope you enjoy this random and somewhat eclectic mix of tips. Facebook: We all know images work well on Facebook, in fact posts with images generate […]

Things To Consider When Picking An SEO Firm

by December 26, 2013
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Looking to hire an SEO Firm but not sure how to evaluate them? It’s tough! There are so many different ways to tackle SEO and there are so many different pricing structures and models.  You are rarely comparing apples to apples and it can be really confusing, not to mention frustrating when you are trying […]

Create Google+ Buzz

by December 19, 2013
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Just a quick little post today but don’t be fooled by its size.  There are some great tips here! Whether you hopped onto Google+ because of the Publisher/Authorship tags or because you heard it’s important for the future of your site, you are there now and it’s time to take action!  Once you’ve got your […]

WordPress Tweaks To Improve SEO

by December 12, 2013
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I’m a big fan of WordPress, it’s easy and convenient and there are so many options and customizations.  The only downside is that many people don’t realize how important the customizations and plugins are.  You see, as an “out of the box” tool, it’s not perfect.  There are some issues that definitely need to be […]

Content Creation Strategy That Will Increase Sales

by December 5, 2013
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Do you have trouble coming up with ideas for new content?  Content creation is vital to your online marketing campaign but let’s be honest, it’s tough to come up with fresh and exciting ideas for killer content. You can scope out competitors and set up Google Alerts for keywords related to your product or service […]

Advertising on Facebook

by November 28, 2013
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Have you tried any Facebook advertising?  Here are a few tips, tricks and bits of info to help you out. If you are familiar with Google PPC, you will know that you target a large audience and split test different ads to see the response.  On Facebook, you are able to actually target your audience […]

Why Do People Buy and How Can You Compel Them To Buy From You?

by November 18, 2013
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Increasing sales is crucial in today’s competitive marketplace. If your site has taken a hit by Google and your traffic is suffering, converting the traffic you do have at a higher rate becomes even more important. So, let’s start with the basics. Once you understand why people buy, you can better compel them to buy […]