Articles by Jennifer Horowitz

Jennifer has written 34 awesome articles for us.

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With over 13 years in the industry, Jennifer Horowitz, Director of Marketing for EcomBuffet, has amassed much knowledge and experience and has much to say about all things SEO (marketing, copywriting & social media). Always happy to share with an audience, Jenn is now a regular contributor at Level343.



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Look out – it’s another Brain Dump!

by May 20, 2013
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Time for another brain dump!  I have various random thoughts in mind and wanted to share them all with you.  Don’t spend any time looking for the connection – there isn’t one!  It’s just a bunch of stuff I thought you should know related to SEO and social media and growing your business online.  I’d [...]

Site Redesign: Avoid These Mistakes

by May 13, 2013
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Undertaking a redesign is usually a pretty big project.  In addition to the actual design work, there are so many little details related to SEO and marketing that you need to consider. To help you out, here are some of the common problems you want to avoid: Don’t forget to add your Analytics code to [...]

New Kid On The Block?

by May 8, 2013
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Is Samuru really going to challenge Google?  Time will tell!  But let’s not get ahead of ourselves; first allow me to introduce Samuru.com It delivers pretty relevant results, I did some comparisons and the results were pretty different than Google’s, so I did discover some new sites.  I didn’t do any in-depth comparison yet but [...]

Does Your Blog or Social Interaction Suffer When….

by May 1, 2013
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I was honored to be a guest columnist for Level343 and thrilled to become a regular contributor.  It’s been a blast and I look forward to continuing for a long time to come.  I was recently talking to a colleague about how I love being a contributor to other Blogs and he asked why I [...]

Analyzing your Competition

by April 17, 2013
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Do you check out your competitors before you embark on an SEO campaign? Do you check in on competitors as you work through your campaign? It’s a good idea! But you first have to be sure you have an accurate and realistic view of who your competitors are. If you sell jewelry, Cartier or Tiffany [...]

Create Some Excitement For Your Blog

by April 10, 2013
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Looking to jazz up your Blog and create some excitement?  Here are some ideas to get you going.  Feel free to comment and share your ideas! Interview an expert: Everyone loves to hear from industry leaders and experts.  Interview one and post it on your Blog (an audio or video plus a transcript is always [...]

Ranking Reports: A Thing Of The Past

by April 3, 2013
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Do you use ranking reports? Do you place a lot of value on the data in those reports? If so, here is something to consider…. While ranking reports can be a good tool to supplement other data, they are not the most important data to give a true idea of what is really going on [...]

Facebook’s EdgeRank

by March 25, 2013
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What is EdgeRank and why does it matter?  I’ll tell you, but first let me set the stage. Most businesses are using Facebook, you’ll notice online that restaurants and movies and even some large brands are driving people to their Facebook page and not their URL. Facebook works as a lead generation source.  If you [...]

Productivity Tips

by March 11, 2013
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If you are like most business owners, you are juggling about a million and one different things.  If you are a smaller organization or entrepreneur, you may not have a lot of support staff to help you out.  Staying focused and on track is essential to your business growth.  After 13 years of being in [...]

Creating Customer Evangelists

by March 4, 2013
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People are going to talk about you, your company or your brand.  It’s a fact.  With Blogging, social media and so many easy outlets, people are taking their comments and complaints to the public. You can’t stop what they are saying, but you can have a great product/service and create a great customer experience and [...]

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