Marketing With Newsletters

by November 7, 2013
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Much Like SEO, Email Marketing is NOT DEAD! If you aren’t creating a monthly newsletter you are missing out on a big opportunity.  You need a prominent way for people to join a mailing list so you can market to them on-going. It is really important that your opt-in be prominent and has an eye […]

Google’s Newest Little Friend: Hummingbird

by November 1, 2013
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Hummingbird, the latest “big thing” from Google was introduced in late September.  What was most striking about the announcement was not the fact that there is a new algorithm, but that it has been live for at least 30 days, with no prior announcement. In fact, after a lot of activity in the search signals […]

What You Can Do Today To Tap Into More Holiday Shopping Traffic This Year

by September 9, 2013
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If you haven’t started a holiday campaign yet – now is the time.  I know, it’s only September!  But think about it, if you need to ramp up your traffic, make site changes, create a social media campaign, write new content and do all the technical work needed to support these campaigns, there is a […]

23 Tips To Improve Your Bounce Rate

by August 29, 2013
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You work pretty hard to get traffic to your site.  So it’s no fun when you see most of that traffic bouncing off the site.  If your bounce rate is high, you should take swift action to correct things! (Not sure what a bounce rate is? Bounce rate is a very important metric for website […]

Social Media Tips

by August 22, 2013
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When you’ve created a great piece of content, you want to get it in front of as many eyeballs as you can. There are countless ways to create exposure online and creating a systematic approach is often the best way to ensure you don’t miss out on anything. Take some time to map out all […]

Can’t Miss Social Media Tips

by August 15, 2013
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Time for another collection of tips. This time all related to social media. Your profile picture matters! It’s often the first thing people will see and they will form an instantaneous opinion. If it’s too big and cut off, too small to see, too blurry or worse yet, it’s the default icon provided by the […]

Banish The Boring: 12 Tips For Fan Pages

by July 22, 2013
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If your Facebook page isn’t getting the action you think it should be, it’s time to banish the boring and jazz things up! It can be hard to be objective when reviewing your own page but it’s important that you review your page with a critical eye and determine how you can improve the page […]

What You Need To Know About Building Trust

by July 15, 2013
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The internet is a large and sometimes scary place. Without being all doom and gloom, let’s just say that there are enough scams, threats and risks out there that you have to be careful and responsible when you are online. And it’s in this scary online realm, that you are trying to run your business. […]

Facebook #hashtags

by July 4, 2013
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Facebook started rolling out hashtags last week and will continue to roll it out for more users in the coming weeks.  Many users were already used hashtags but they were not clickable (searchable) before. So what are hashtags?   A hashtag is a word or acronym used within a post, designed to signify the topic of […]