Articles by Jennifer Horowitz

Jennifer has written 33 awesome articles for us.

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With over 13 years in the industry, Jennifer Horowitz, Director of Marketing for EcomBuffet, has amassed much knowledge and experience and has much to say about all things SEO (marketing, copywriting & social media). Always happy to share with an audience, Jenn is now a regular contributor at Level343.



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Link Analysis

by February 15, 2013
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Website owners are on a never ending quest for insight into what makes Google tick.  Keeping your site on top is crucial for your business and keeping up with Google changes is more than a full time job. Our goal here is to make things just a little bit easier for you, by breaking down [...]

Are YOU An Industry Leader?

by February 8, 2013
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What does it take to succeed in Blogging and be seen as an industry leader? As with most things in life, it’s not really that hard but it does take time, effort and commitment. So what are some of the key features of an award winning Blog?  What are the traits of an industry leader? [...]

Missed Opportunity On Your Website?

by January 30, 2013
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Are you missing out on a great chance to sell more on your site?  Probably!  Most site owners are and they don’t even realize it. The “Thank you” page is one of the most underused pages on a site.  (The page that comes up after someone successfully completes an order). The “thank you” page is [...]

Press Release Tips

by January 23, 2013
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Press releases were used and abused by many as an SEO tactic and then some of the hype wore off.  Because people aren’t talking them up as much, many site owners don’t think of a press release as part of their strategy. Press releases are still valuable tools – when used properly. When they are [...]

How To Pick An SEO Firm

by January 18, 2013
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One of the biggest complaints I hear from site owners is that they don’t know how to pick an SEO firm.  There is no one regulatory body for this industry and everyone tells you something different.  It’s confusing for a site owner, especially if they aren’t tech savvy or if they’ve been burned before. When [...]

Site Structure: Don’t Neglect It

by January 11, 2013
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Happy New Year! To kick things off right, I want to talk about the foundation of your site.  The structure and organization of your site is so important and it doesn’t get as much attention as things like copywriting and link building (don’t get me wrong, those are crucial, I just think we need to [...]

Ramblings Inspired By A Tattoo

by December 26, 2012
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Recently I got a tattoo and my nieces and nephew (who are 6, 8 and 10) asked me why I liked permanent tattoos (versus the ones that you stick on and they only last for a couple days).  I didn’t really have a good answer for them, I just really like tattoos.  My tattoos (I [...]

What You Don’t Know About Web Site Security

by December 17, 2012
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We focus on so many areas of building a business online but seldom do I hear site owners talking about one of the most important aspects: site security.  Protecting your digital assets, your customers, your reputation and ultimately your business is vitally important. Let me start by dispelling some commons myths: Your site is not [...]

2013 Is Right Around The Corner. Are You Ready?

by December 7, 2012
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I know it’s a tad bit early, but I thought why not start a list of New Year’s Resolutions now?  If you want to make 2013 your biggest business year yet, I suggest you adopt some of these resolutions as your own! Resolve To Get Your Site Ranked in the Top of the Major Search [...]

Bulking Up Content…With Value

by November 30, 2012
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Over the past year we’ve heard a lot of phrases like “thin content” and no “added value” and “low quality” content.  Google is looking to ensure that websites offer quality content and if your site doesn’t have content that Google considers high quality, you’ve probably taken a hit. On almost a daily basis people ask [...]

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