Back to School eCommerce | What Are You Doing About It?

by August 16, 2012
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As a parent raising three healthy, active kids, I know “back to school” is a busy time. Between making sure everyone is registered for the school season, ensuring they all have clothes that fit (and are free of holes), and everyone is immunized, there’s barely time left to breath. However, I’m a marketer, too; I […]

The Mother of Invention Had More Kids and They All Talk on Social

by July 30, 2012
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It’s 2012. For years, many people have believed this to be the last year of life on earth, thanks to the Mayan calendar. Now an older calendar has been found that goes on for much longer, which leaves Dooms Day believers guessing again. However, if the end of the world is just “the end of […]

Setting Up Your Self-hosted WordPress.org Site for Business

by July 2, 2012
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Occasionally, we write about the #1 Content Management System (CMS), WordPress. It is, after all, the platform we built our site and blog on, as well as numerous client sites. We love it. A few months ago, I wrote about the difference between WordPress.com and WordPress.org after having had the opportunity to walk through the […]

Online, Digital Marketing | Power Hungry “Techsumers” Go Ape on Apps

by June 18, 2012
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At the beginning of this month, we wrote Digital Marketing Shift and the New World Order. I must admit, I’ve been letting fanciful titles fill my head. All apologies to those who want something original for this post like “3 Tips for Technologically Defunct Business Owners“. Anyway, we had a comment on that post from […]

Digital Marketing Shift and The New World Order

by June 7, 2012
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(Manipulating the Monetary Paradigm of the Time/Space Continuum) Ladies and gentlemen, we’re at the boundary of business. We’re walking a tightrope at the forefront of technology and mining the frontier of fiber optic cyberspace. Information technology, social behavior, buyer psychology, the global economy – a slew of volatile, game-changing and disruptive changes have struck our […]

Beyond Content: Compelling, Consistent, Valuable Marketing

by May 17, 2012
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A long time ago, we wrote about SEO fast food (I’ll Take #1 Ranking with That, but Hold the Fries).  The idea of SEO fast food is that everyone wants fast online marketing; they want fast results.  They want to attract and retain customers, they want to change and enhance behaviors.  They want miracles to […]

Ranking, Traffic and Conversions without Investment?

by May 3, 2012
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Let’s face it. There are plenty of things you can do to rank, and rank well, in the search engines. Some are legit, some are not so legit, some are straight up illegal, but they’re out there. You can influence the SERPs, although not with a guarantee on the results. For example, you can’t know […]

Redefining Search Engine Optimization: We Do It Kind of Different

by April 9, 2012
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We’re starting to wonder if we (that is, the Level343 team) are really search engine optimizers. I mean, sure, we provide SEO services of the organic flavor, but when we see the varying examples and definitions of SEO, we have to wonder. Either the industry definition of SEO badly needs to be updated, or we’re […]

I Really Want to Buy This From You…

by March 29, 2012
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Do you remember back in prehistoric times (i.e. before the Internet, Google and one-click payments) when you walked into a store, found what you wanted, looked at the price tag, walked to the counter and paid for it? As a woman who hates to shop (yes, there are some), this was my kind of buying. […]

Repeat After Me: “Target. Market.”

by March 12, 2012

Recent truth. A client came to us with a business strategy; their biggest concern was finding a copywriter familiar with the language usage of their target country. While English is a common language, the usage can change drastically from place to place, and copy written without this in mind is very noticeable.