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Articles

LEAN Measures for Small Business Marketing in a Recession

“In a McGraw-Hill study of 600 companies from 1980 to 1985, those that didn’t cut their marketing budgets during the 1981-82 recessions had significantly higher sales after the recession ended. In fact, they had sales that were 256% higher than those that aggressively chopped marketing expenditures.”

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Get a bit more from your URL shortening tools

If you Tweet, send links in email newsletters, or just want to share a great URL you found without writing 120 characters, then you’ve probably used an URL shortening service. Since 2002, Internet users have had the ability to shrink uber long URLs courtesy of the granddaddy of URL shorteners, TinyUrl. We’ve come a long [...]

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Too Slow for SEO: Keep your website from falling off Google’s map

Good riddance to bad rubbish. “No more waiting for slow sites to open and a faster web for everyone” is Google’s theory behind possibly updating their algorithm to give lower ranking to sites with slow load times. A few naysayers are crying foul because this equates to a preference for big businesses with fast site [...]

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What’s Next From Google?

“Dear Google, you are the granddaddy of all search engines… Can you please make sure my http://mysite.com is found on page 1 as my Christmas gift this year? I promise I will promote and use all your latest bells and whistles added to the already oh, so useful tools. I promise to gasp every time [...]

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The Real Deal on Link Building

Directory Submissions & Article Marketing Directory submissions and article marketing are touted as two of the top ways to develop a slew of links, raise your traffic and get those conversions. Many who pick up knowledge of SEO around the Net jump on directory submissions because it sounds like an easy form of SEO. It [...]

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