From the category archives:

Branding

What’s Next From Google?

“Dear Google, you are the granddaddy of all search engines… Can you please make sure my http://mysite.com is found on page 1 as my Christmas gift this year? I promise I will promote and use all your latest bells and whistles added to the already oh, so useful tools. I promise to gasp every time [...]

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Social Media Marketing: Four Reasons to Join the Revolution

With television commercials validating the importance of online social media portals like Twitter and Facebook, the battle for domination in the social media marketing arena is leaving many feeling confused and dazed.  After all, as the language of the Tweet-osphere cuts communications to 140 characters or less, it also add a unique brand of instant [...]

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Social Media Marketing: Top Five Best Time Investments

The first rule of any good marketing campaign is “go where the people gather!”  Although this marketing strategy is certainly not an epiphany, the onset of the new frontier of marketing encompassing social media and networking has added confusing complexity to the old game of marketing.  With new social media networks virtually popping up on [...]

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Dynamic Branding: What’s in a Name?

Every so often, under the guise of “keeping things fresh,” companies decide to commit marketing suicide by switching brands.  When examining the reality of why companies want to change their brand, it results in one of three answers: Not modern or sophisticated enough to draw the right audience Not representative of the products or services [...]

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Step Right Up: Get Your Free Market Research Here!

Each year, many companies venture out into the business world without the most important piece of ammunition for their success:  market research.  While clouded by the dual belief that market research is needed for companies intending to earn business through cold calls or market research is too expensive for the average company, the failure to [...]

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