Working with Facebook’s Latest Algorithm Change

by April 10, 2014
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Every time there’s a change to Facebook, users are up in arms, babies cry and the stock market drops — and each and every time, things go right back to normal in a few days.  Facebook is synonymous with change, but usually those changes don’t affect the businesses that use it every day to connect […]

Only CEO’s Need Apply

by December 2, 2013
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Omg, what are you thinking? I’m sure that’s what most people are saying, when you discuss/promote CEO’s joining social networks. But, if you want to get an edge and lead the pack, then you need to understand why it’s important to join social media as a CEO. I recently read on Econsultancy about a User […]

Why Do People Buy and How Can You Compel Them To Buy From You?

by November 18, 2013
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Increasing sales is crucial in today’s competitive marketplace. If your site has taken a hit by Google and your traffic is suffering, converting the traffic you do have at a higher rate becomes even more important. So, let’s start with the basics. Once you understand why people buy, you can better compel them to buy […]

Brand Building and Content Strategy with Shelly Kramer [video]

by November 11, 2013
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Recently in a hangout with Shelly Kramer I was invited to listen in as she was interviewed by Gabriella Sannino, and Doc Sheldon from Level Headed Marketing, to discuss SEO and integrated marketing.  Shelly Kramer is the Founder and CEO of V3 Integrated Marketing. A 20+ year marketing veteran, she’s a brand strategist focused on […]

How To Use Twitter in Social Media

by September 16, 2013
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As a business owner, CEO or the head of an International marketing department it is imperative to keep up with the changing of the times. Unfortunately, many in the upper echelons of business stick with what they know works rather than trying something new. Instead of expansion, they stagnate, and many eventually fail. With the […]

Become a Twitter Power User

by September 2, 2013
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It’s been a while since I wrote an article on Twitter. But since I’ve moved back to San Francisco, I’ve doubled my usage of Twitter in clients’ social media campaigns. Maybe it’s because I’m so close to their home office, or maybe because Twitter has once again made a huge leap in their versatility and […]

Branding Strategy | Building a Foundation on Trust

by July 29, 2013
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Conversations in the online marketing arena have recently been heavily focused on supposedly “new” buzzwords, like content marketing, branding strategy and social relevance. Well, I’m sorry to burst anyone’s bubble, but none of those are new concepts. Their current definitions may have adapted somewhat to encompass the nature of online marketing, but they’re still essentially […]

3 Tips to Jumpstart Your Branding Brainstorming Creativity

by July 25, 2013
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Ah, branding. It’s the backbone of every successful, widely recognized company in the world. It’s one of the most important and effective aspects of marketing, and you want to be successful with your branding efforts. There’s just one problem: you have no idea how to get your creative juices flowing. You’ve thought and thought, but […]

What You Need To Know About Building Trust

by July 15, 2013
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The internet is a large and sometimes scary place. Without being all doom and gloom, let’s just say that there are enough scams, threats and risks out there that you have to be careful and responsible when you are online. And it’s in this scary online realm, that you are trying to run your business. […]

The Real Scoop on Content Curation [vid]

by July 11, 2013
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Content curation is one of the easiest most fun I’ve had when creating a marketing strategies. It helps when you see positive results. Oo I bet you’re saying I’ve gone over the edge by suggesting using content curation in a marketing strategy. Well color me blind. Been wanting to use that in a post, and […]