5 Mistakes You Can Make To Kill Your Brand

by May 27, 2013
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Do you want to kill your brand? It’s really surprisingly easy, once you know how to do it. Here are five tried-and-true ways to destroy the brand you’ve worked so hard to build. Over-Apologizing If you make a mistake, you need to own it. Everyone makes mistakes, and most people will be forgiving of reasonable […]

Treat your Customers like they Deserve and Expect

by April 22, 2013
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The old saying, “The customer’s always right” may not always be true, but for the most part, I think they’re good words to live by, at least for a prudent businessman. Not too many of us can afford to lose customers these days, least of all just for the sake of winning an argument or […]

The Importance of Being in Tune with your Market’s Culture

by April 1, 2013
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Whether you’ve set up shop in a brick and mortar shop or strictly online, when you’re trying to connect with a regional market, it’s critical that you know the local culture. That addresses a lot more than just the language and demographic of your customer base. Obviously knowing the language is very important. Even if […]

Creating Customer Evangelists

by March 4, 2013
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People are going to talk about you, your company or your brand.  It’s a fact.  With Blogging, social media and so many easy outlets, people are taking their comments and complaints to the public. You can’t stop what they are saying, but you can have a great product/service and create a great customer experience and […]

Don’t Let the Wrong Person Handle your Company Blog

by February 27, 2013
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When you entrust your company’s image to someone, there are many things to consider. Your blog may be the first “contact” a user has with your brand, and the first impression can be just as important as when you first meet an individual. But there’s much more than that to building a personality into your […]

Inspiration…Lessons…Wise Words

by February 22, 2013
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Today’s post is going to be a little different.  I found some funny and insightful and interesting comments I wanted to share.  Below the comments are my thoughts/lessons to be learned.  So there really isn’t one theme to this post and that kinda breaks my own rules but I loved all of these and couldn’t […]

Don’t Commit Social Media Suicide

by February 4, 2013
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Now and then, we see a prominent brand achieve some intense publicity, as a result of a single social media comment. In a perfect world, these would always be the brainchild of some incredibly astute PR professional, leveraging an opportunity to play on the positive emotions of a massive audience. All too often, though, it’s […]

Creating a Successful SEO Elevator Pitch

by January 28, 2013
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As a young person working in the Internet industry I get asked what I do a lot (most people think this is interesting stuff, believe it or not). At first, I used to sum it up to “I help businesses get found on the Internet”. Simple enough, right? Wrong. This response warrants more questions than […]

Building Authority in 2013

by January 25, 2013
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There have been many observations recently about how authority is creeping deeper and deeper into our online world. It’s not really new – it just seems to be receiving a little more attention lately. Google confirmed in 2010 that not only are links from Facebook and Twitter applied in rankings, but that they had started […]

Getting Ready for an Amazing 2013 – A Letter to Our Readers

by January 9, 2013
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Welcome to 2013, the latest year the future has to bring us. I’m ready for a fantastic new year of growth, and I hope you are, too. As you may have noticed, we’ve upped our publishing schedule to three posts per week for the past month or so (an accomplishment that my team will tell […]