Google Plus Communities: More Uses Than You Might Imagine

by January 4, 2013
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Google Plus Communities is an excellent way to bring like-minded people together, and in fact, we can imagine these communities being able to take the place of forums. One thing to keep in mind, however, is that if a forum is vital to your business, then keeping it on your own controlled domain is better […]

Customer Service Should be your FIRST Branding Exercise

by November 26, 2012
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Any business needs to consider its branding regardless of its niche, offering or brand recognition (if you happen to enjoy a monopoly on supplying oxygen to the planet, you can skip this… otherwise, pay attention). It doesn’t matter if you’re business is Don’s Trading Post in tiny Buford, WY, or Google… if you expect to […]

Social Media Ethics – Have you thought about it?

by November 19, 2012
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Interesting conversation I was having the other day in a social network. As an SEO provider for a small to medium size agency it’s important to get some things right. Ethics, trustworthiness and transparency are very important if you want to stay in business.  Take a look at the competition out there.  What I’ve done […]

7 Reasons Blog Commenting is a Must

by September 17, 2012
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Writing an article is a personal thing. Sometimes, coming to the end of a piece can leave the author feeling like their blood, sweat and tears have been poured into the thing (writers are dramatic, don’t ‘cha know). Some authors labor for hours over a 500 word piece while others stream 1500 well crafted words […]

Survey Says: Triple Fail for Office Max Marketing

by September 6, 2012
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Investment companies, retail establishments, and even museums all want customer feedback to know what’s working and what isn’t. To get that information, they offer survey questions.  Then they have to figure out how to motivate the customers to take the time, which can range from 5 to 25 minutes, to answer those questions. Usually an […]

Back to School eCommerce | What Are You Doing About It?

by August 16, 2012
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As a parent raising three healthy, active kids, I know “back to school” is a busy time. Between making sure everyone is registered for the school season, ensuring they all have clothes that fit (and are free of holes), and everyone is immunized, there’s barely time left to breath. However, I’m a marketer, too; I […]

Building Your Customers’ Brand | When the Story Isn’t About You

by August 2, 2012
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It’s funny, isn’t it? Funny, as in, ironic. Social media is all the rage, with use growing at an exponential rate. Many marketers (including the Level343 team) talk about engaging your customers, reaching out to them, treating them like people instead of numbers. The business world is all fuzzy, feel good warmth, struggling to embrace […]

ORM – Keeping Your Reputation Under Control

by July 9, 2012
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Now you’ve done it. You’ve made someone mad and they set about on a dedicated smear campaign. Your reputation looks like someone used it as toilet paper on the biggest rear-end in history. It can happen to anyone… and everyone. Small companies, mom and pop stores, large corporations (ever seen what Green Peace can do […]

Setting Up Your Self-hosted WordPress.org Site for Business

by July 2, 2012
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Occasionally, we write about the #1 Content Management System (CMS), WordPress. It is, after all, the platform we built our site and blog on, as well as numerous client sites. We love it. A few months ago, I wrote about the difference between WordPress.com and WordPress.org after having had the opportunity to walk through the […]

5 Website Usability Tips for the Professionally Helpful Site

by June 25, 2012
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We recently had the chance to surf the web and gawk at the type of sites out there. To tell you the truth, it reminded the team of the olden days – not necessarily the days of annoying, ugly websites, or slews of 90′s angelfire sites like the Vampire Cats Club, but close. There were […]