Marketing By the Numbers | Your Brand is Calling

by June 14, 2012
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Step number one: sign up to social media site. Done. Step number two: create unique, yet appropriately catchy business handle that aptly coincides with my company. Yep – got it. Step number three: add appropriate social buttons to blog, website, other social sites, email and any other available area. I’m so on that. Step number […]

Digital Marketing Shift and The New World Order

by June 7, 2012
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(Manipulating the Monetary Paradigm of the Time/Space Continuum) Ladies and gentlemen, we’re at the boundary of business. We’re walking a tightrope at the forefront of technology and mining the frontier of fiber optic cyberspace. Information technology, social behavior, buyer psychology, the global economy – a slew of volatile, game-changing and disruptive changes have struck our […]

This Just In: Digital Marketing. That Is All.

by June 4, 2012
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News flash. Digital is in – digital use, digital marketing and digital buying. More and more studies are rising to the surface that put this handwriting on the wall in big, flashing, Internet-green neon. Do you believe it? You’d better. Are you ready? You’d better be.

Online Marketing 101: In the Beginning, There Was Google

by May 24, 2012
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Buried in online marketing day in, day out, we often forget that there are *gasp* people who don’t know search, marketing, or the intricacies of content development. We know, we know; it’s hard to believe, isn’t it? Well, we’re still getting comments from people who are just stepping on the marketing path. Although the questions […]

Beyond Content: Compelling, Consistent, Valuable Marketing

by May 17, 2012
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A long time ago, we wrote about SEO fast food (I’ll Take #1 Ranking with That, but Hold the Fries).  The idea of SEO fast food is that everyone wants fast online marketing; they want fast results.  They want to attract and retain customers, they want to change and enhance behaviors.  They want miracles to […]

Never Compromise

by May 14, 2012
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I have yet to see Meryl Streep’s movie The Iron Lady, but I noticed a poster as I was walking Lucy (Level343′s official mascot!) this morning. “Never Compromise” jumped out of the poster at me. Isn’t that the truth; it’s something I’ve been struggling with for the past year as I continue to run and […]

How Do You Convert Readers To Buyers?

by March 22, 2012

How many times have you read or heard about how to generate more traffic? It always sounds easy, doesn’t it? Very seldom does someone actually tell you it’s difficult; they brush it over with, “well, you have to have a great marketing campaign, followers and so on.” They then continue with their diatribe of how wonderful their suggestions are, and how you should be sure to try them out.

Repeat After Me: “Target. Market.”

by March 12, 2012

Recent truth. A client came to us with a business strategy; their biggest concern was finding a copywriter familiar with the language usage of their target country. While English is a common language, the usage can change drastically from place to place, and copy written without this in mind is very noticeable.

The Truth About Online Reputation Management

by March 5, 2012
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Occasionally, Wikipedia has spot-on information. On this occasion, it’s their definition of online reputation management: “Online reputation management (or monitoring) is the practice of monitoring the Internet reputation of a person, brand or business, with the goal of suppressing negative mentions entirely, or pushing them lower on search engine results pages to decrease their visibility. […]

Dear, Sweet Internet Marketer – Connect the Stinkin’ Dots Already

by February 9, 2012
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I’ve been boiling all morning long – and what does someone who blogs do, but kick out a rant? All morning, I’ve been researching marketing agencies, digging into sites, news articles and various sources to find out about them. –And that’s the whole damn point. Why, if you’re advertising yourself as any type of internet […]