Content is King | Articles for Strategizing, Developing and Creating Top Content

5 Important Steps To Take Before You Publish An Article

by Level343 Team September 24, 2012

Any time you sit down to write, you have a set of priorities and steps to go through. You have a campaign, a purpose – a raison d’être – for the content (a goal that has to be measured with trackable benchmarks, for instance). You aren’t just writing to be writing… right? You’re writing to [...]

7 Reasons Blog Commenting is a Must

by Gabriella Sannino September 17, 2012

Writing an article is a personal thing. Sometimes, coming to the end of a piece can leave the author feeling like their blood, sweat and tears have been poured into the thing (writers are dramatic, don’t ‘cha know). Some authors labor for hours over a 500 word piece while others stream 1500 well crafted words [...]

Key Questions for Content Marketing

by Guest Blogger August 30, 2012

Back in the last decade, I published a niche bridal magazine that included some content marketing pieces on topics that were of interest to the target audience. Those included recipes, makeup tips, and relationship advice, among others. However, two contrasting pieces stand out most vividly in my mind: one from a photographer, and the other from a hairstylist. [...]

Evaluating Web Pages | Is Your Informational Site Research Worthy?

by Gabriella Sannino July 5, 2012

What is the purpose of your website? Actually, let’s ask this question a different way. Do you have a section on your site dedicated to informing your visitors about [your topic]? This blog is a good example; we use the Level343 SEO Article Archive for all things online marketing. Each blog post is an additional [...]

Setting Up Your Self-hosted WordPress.org Site for Business

by JRPittman July 2, 2012

Occasionally, we write about the #1 Content Management System (CMS), WordPress. It is, after all, the platform we built our site and blog on, as well as numerous client sites. We love it. A few months ago, I wrote about the difference between WordPress.com and WordPress.org after having had the opportunity to walk through the [...]

5 Website Usability Tips for the Professionally Helpful Site

by Level343 Team June 25, 2012

We recently had the chance to surf the web and gawk at the type of sites out there. To tell you the truth, it reminded the team of the olden days – not necessarily the days of annoying, ugly websites, or slews of 90′s angelfire sites like the Vampire Cats Club, but close. There were [...]

Online Marketing Strategies | More Content, Traffic and Prospects

by Gabriella Sannino June 21, 2012

Studies have shown a direct correlation between content, traffic and leads. For example, a 2011 Hubspot study of over 4,000 businesses showed those that published 20+ posts a month saw 5 times more traffic than those that put 4 pieces or less out a month. As well, sites with 401 – 1000 pages have 9 [...]

5 Steps to Boosting the Perceived Value of Your Copywriting Content

by Gabriella Sannino June 11, 2012

So, writers… call me crazy, but do you ever get the idea that brainstorming strategies, research and content creation just aren’t appreciated? I mean, do you feel like you’re getting your full due for the creativity, cramped fingers and back fatigue? Let’s not forget to mention the fact that most copywriters and content creators turn [...]

Developing Copywriting & Content Strategies Like a Pro

by Level343 Team May 31, 2012

(2 Phases, 6 Steps and a Partridge in a Pear Tree) Many business owners hire copywriters and content strategists (shameless plug: we do this) to create conversion copy for their landing pages, but they also hire us to provide articles, blog posts and other pieces. However, other business owners really want to write their own [...]

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