Are You Making These Content Mistakes?

by October 4, 2012
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Content is the lifeblood of your online marketing campaigns.  You are writing Blogs, articles, web content, sales content, ads, tweets, Facebook posts newsletters etc. Ensuring you put the best possible content out there is important.  So here are some very common mistakes we see and some advice on how to avoid them. Bad Spelling/Grammar: Make […]

Copywriting Outline | A Quick And Easy Guide To Better Copy

by September 27, 2012
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Copywriting is one of the most important elements of your marketing.  Without strong text that compels people to take action, you are sunk. Not everyone has formal training in how to write sizzling copy that sells and not everyone can afford to hire a professional to produce the sizzle they need. This outline is designed […]

5 Important Steps To Take Before You Publish An Article

by September 24, 2012
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Any time you sit down to write, you have a set of priorities and steps to go through. You have a campaign, a purpose – a raison d’être – for the content (a goal that has to be measured with trackable benchmarks, for instance). You aren’t just writing to be writing… right? You’re writing to […]

7 Reasons Blog Commenting is a Must

by September 17, 2012
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Writing an article is a personal thing. Sometimes, coming to the end of a piece can leave the author feeling like their blood, sweat and tears have been poured into the thing (writers are dramatic, don’t ‘cha know). Some authors labor for hours over a 500 word piece while others stream 1500 well crafted words […]

Key Questions for Content Marketing

by August 30, 2012
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Back in the last decade, I published a niche bridal magazine that included some content marketing pieces on topics that were of interest to the target audience. Those included recipes, makeup tips, and relationship advice, among others. However, two contrasting pieces stand out most vividly in my mind: one from a photographer, and the other from a hairstylist. […]

How Do You Choose a Type of Landing Page?

by August 5, 2012
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If a landing page is any page a visitor lands on, what’s a preferred landing page? Simply, PLPs are pages you would really like visitors to land on, more so than other pages on your site. In Landing Page ROI 101:  Are Your Landing Pages More Like Bouncing Betties?, we spent a lot of Internet […]

Evaluating Web Pages | Is Your Informational Site Research Worthy?

by July 5, 2012
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What is the purpose of your website? Actually, let’s ask this question a different way. Do you have a section on your site dedicated to informing your visitors about [your topic]? This blog is a good example; we use the Level343 SEO Article Archive for all things online marketing. Each blog post is an additional […]

Setting Up Your Self-hosted WordPress.org Site for Business

by July 2, 2012
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Occasionally, we write about the #1 Content Management System (CMS), WordPress. It is, after all, the platform we built our site and blog on, as well as numerous client sites. We love it. A few months ago, I wrote about the difference between WordPress.com and WordPress.org after having had the opportunity to walk through the […]

5 Website Usability Tips for the Professionally Helpful Site

by June 25, 2012
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We recently had the chance to surf the web and gawk at the type of sites out there. To tell you the truth, it reminded the team of the olden days – not necessarily the days of annoying, ugly websites, or slews of 90′s angelfire sites like the Vampire Cats Club, but close. There were […]

Online Marketing Strategies | More Content, Traffic and Prospects

by June 21, 2012
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Studies have shown a direct correlation between content, traffic and leads. For example, a 2011 Hubspot study of over 4,000 businesses showed those that published 20+ posts a month saw 5 times more traffic than those that put 4 pieces or less out a month. As well, sites with 401 – 1000 pages have 9 […]