Developing Copywriting & Content Strategies Like a Pro

by May 31, 2012
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(2 Phases, 6 Steps and a Partridge in a Pear Tree) Many business owners hire copywriters and content strategists (shameless plug: we do this) to create conversion copy for their landing pages, but they also hire us to provide articles, blog posts and other pieces. However, other business owners really want to write their own […]

Online Marketing 101: In the Beginning, There Was Google

by May 24, 2012
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Buried in online marketing day in, day out, we often forget that there are *gasp* people who don’t know search, marketing, or the intricacies of content development. We know, we know; it’s hard to believe, isn’t it? Well, we’re still getting comments from people who are just stepping on the marketing path. Although the questions […]

Beyond Content: Compelling, Consistent, Valuable Marketing

by May 17, 2012
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A long time ago, we wrote about SEO fast food (I’ll Take #1 Ranking with That, but Hold the Fries).  The idea of SEO fast food is that everyone wants fast online marketing; they want fast results.  They want to attract and retain customers, they want to change and enhance behaviors.  They want miracles to […]

Never Compromise

by May 14, 2012
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I have yet to see Meryl Streep’s movie The Iron Lady, but I noticed a poster as I was walking Lucy (Level343′s official mascot!) this morning. “Never Compromise” jumped out of the poster at me. Isn’t that the truth; it’s something I’ve been struggling with for the past year as I continue to run and […]

How to Boost the Success of Your Link Bait BEFORE You Hit Publish

by April 30, 2012
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You’ve spent hours researching and crafting the perfect piece of content. Now, you’re worried. What if your content fails to generate those much needed links? So, you tweak the content. You tweak it some more. Then, you change a few things and add in a few more tidbits of information. Next thing you know, hours […]

Are You Making These Mistakes With Your Content?

by April 2, 2012
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Content is a good word with a lot of meanings. It means significance, substantive information, topics. Depending on the use, it also means agreeing, satisfied or gratified. Put into a single definition, content could be, “Topics that provide a large amount of significant information and satisfy the needs of the reader.” Ooo – we like […]

I Really Want to Buy This From You…

by March 29, 2012
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Do you remember back in prehistoric times (i.e. before the Internet, Google and one-click payments) when you walked into a store, found what you wanted, looked at the price tag, walked to the counter and paid for it? As a woman who hates to shop (yes, there are some), this was my kind of buying. […]

How to Build Content for SEO Without Bombarding Readers

by March 15, 2012
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A long time ago, back in the dark ages of 2008, we wrote an article about building your SEO content. We know, because we recently practiced a little bit of the due diligence we preach so much about, and performed a content audit. Although it’s easy to say, “Things have changed a lot” or “SEO […]

Dominating with Content and the Fight to the Top

by February 27, 2012

Content developers R’ Us. Using the highest forms of technological pen and ink (to wit, the computer), we craft humorous, informative, selling copy – not for just anybody, but for your target market. We talk about content on our service pages, emphasize it heavily in our articles (have you seen our Content Development section?), and use it with blunt force against our clients’ competitors. We call it content domination, and it works a little something like this…

The Personable Business: Creating your Story with Social Content

by February 23, 2012

When social first started, it was just a place to socialize online. Then businesses with one-track, money-oriented minds began to see an easy opening into consumers’ thoughts. Says the marketer to the CEO, “Suppose we can use this whole social thing? What if we could ‘befriend’ our customers? This is a direct line to them: a place where we’d have no problem creating brand advocates and cheerleaders!” Nod, nod, goes the CEO…