Social Media – Articles to Keep You Sane

The Social Media Conundrum: Don’t you just wish you could wave a magic wand and have influence, reputation and love with the click of a button? Plenty of people will sell you this fantastic dream, without really telling you how to do it. Does it drive you crazy? Stop jumping on social media bandwagons. Read, listen, think – have you chosen the right social platform for your business?

The Circle of “I” is Bigger Than You Think: Censorship on the Internet

November 24, 2011

Do you get online and read the news to find out what’s happening in the world? Do you search for information to gain more of an understanding about subjects? Do you like to meet new people and explore other mind sets? We use the Internet on a daily basis to expand our horizons and grow as a business and as individuals. Do you? If so, please read on – because the amount of information you view is a lot smaller – and less broad – than you think… and it may get smaller.

Internet Marketing for Brick and Mortar Businesses

November 10, 2011

While performing some much needed inspiration reconnaissance, we came across the title of this article as a search term in our analytics. What an interesting thought – the idea that a business owner might want internet marketing without a website. How odd, and yet, how enticing an idea to explore!

Will SEO & Social Media Kill Other Types of Media Marketing?

October 27, 2011

You know that song Video Killed the Radio Star? Someone should have been making sequels. We could have had Facebook Kills the MySpace Star or YouTube Kills the Quicktime Movie Star. Or maybe just the Internet Kills All the Non-Internet Stars. With Facebook becoming more ubiquitous by the moment and SEO becoming the go-to formula for long-term internet success, will they soon leave behind other forms of marketing and advertising?

It’s Relationships, Stupid! The Small Business Return on Relationships

October 24, 2011

Since I’ve been living in the South, I can’t help but fall in love with people like political strategist James Carville who announced, “It’s the economy, stupid”. He was explaining how a virtual unknown political candidate won against an opponent who had everything going for him. In his mind, people think—and vote—with their bank accounts.

Collective Intelligence: Humanity’s Mass Mind

September 29, 2011

Science fiction stories often talk about the “Collective” – or “intelligence”, if you will – where the mass of mankind’s knowledge is accessible through a telepathic thought. While much of science fiction is still just fiction, we’re a whole lot closer to the idea of the Collective then you might think. It’s already here, in the form of the Internet. “Big deal,” you say? Ah… read on, oh lucky visitor!

Keeping Your Brand on Track in the World of Social Media

September 19, 2011

You’re a savvy business owner. You know the value of social media as a tool for marketing your company and connecting with clients. You’ve created a social media strategy. You’ve explored the possible outlets and chosen the ones that best fit with your goals. You have followers. Now what?

Avoid the Social Media Graveyard: Social With a Plan

September 5, 2011

For many, social media – in all its forms – is a steady diet of information, entertainment and interaction. It is the ultimate snack bar for informavores, serving up tasty bit-sized nuggets to tempt, tantalize, follow and consume. Therefore, it’s blatantly obvious when a part of the snack bar closes.
I don’t know about you, but I hate it when that happens. Little frustrates me more than stumbling upon a social media gravesite: the dead remnants of a poorly thought out social campaign. You’ve seen it, too, I’m sure.

Website Metrics: Your Business Site is in Good Condition – What Now?

August 15, 2011

You’ve taken your website through the evaluation process. Maybe you found some things that need to be changed; maybe you were lucky and found that your site was already well prepared. Either way, you’ll eventually have to dig in to the metrics and make sure things are happening like they’re “supposed” to.

Social Branding, Sheeple and Plans – What’s In Your Network?

August 8, 2011

I don’t know about you, but I’m busy, very busy. While I was away, as we all know, Google decided to throw their hat into the social circle with Google +. Don’t worry; I promise this isn’t about G Plus, but about managing your social. I don’t care if it’s a Facebook killer or if it will wipe Twitter out of the game; I don’t have any stock invested in any of these companies. What I’m invested in is the future of my clients and my business, no matter which corporate entity ends up on top.

Online Marketing: 7 Reasons You Don’t Need Social Media Networks

August 4, 2011

It seems like every time a new social media network pops up, a fresh spate of articles are sure to follow. These cookie cutter articles tout all the many wondrous, fantastic reasons you should hop on, jump in and climb on the bandwagon. Well, we say “enough”! Social media has enough cheerleaders, pro-social arguments and lessons. It’s time somebody put their foot down, and brought up some points about why you don’t need social media.