How To Use Twitter in Social Media

by September 16, 2013
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As a business owner, CEO or the head of an International marketing department it is imperative to keep up with the changing of the times. Unfortunately, many in the upper echelons of business stick with what they know works rather than trying something new. Instead of expansion, they stagnate, and many eventually fail. With the […]

What You Can Do Today To Tap Into More Holiday Shopping Traffic This Year

by September 9, 2013
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If you haven’t started a holiday campaign yet – now is the time.  I know, it’s only September!  But think about it, if you need to ramp up your traffic, make site changes, create a social media campaign, write new content and do all the technical work needed to support these campaigns, there is a […]

Changes in Marketing Focus Require Revised Strategies

by September 5, 2013
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Basic marketing principles are as true today as they were when first formulated; adherence to the “Four Ps” of Marketing: Product, Price, Place and Promotion, are still valid in the digital age.  The “tools” may have changed, but the buying public will never change, because people and their motivations remain the same. If this is […]

Become a Twitter Power User

by September 2, 2013
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It’s been a while since I wrote an article on Twitter. But since I’ve moved back to San Francisco, I’ve doubled my usage of Twitter in clients’ social media campaigns. Maybe it’s because I’m so close to their home office, or maybe because Twitter has once again made a huge leap in their versatility and […]

Social Media Tips

by August 22, 2013
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When you’ve created a great piece of content, you want to get it in front of as many eyeballs as you can. There are countless ways to create exposure online and creating a systematic approach is often the best way to ensure you don’t miss out on anything. Take some time to map out all […]

Can’t Miss Social Media Tips

by August 15, 2013
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Time for another collection of tips. This time all related to social media. Your profile picture matters! It’s often the first thing people will see and they will form an instantaneous opinion. If it’s too big and cut off, too small to see, too blurry or worse yet, it’s the default icon provided by the […]

Are You Beating a Social Media Drum… or a Pot?

by August 8, 2013
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You don’t have to be a guru to make a lot of noise – did you know that? A two year old can make a ton of noise and get lots of attention just by banging on a pot with a wooden spoon.  Ask anyone who’s spent any time around a child. So ask yourself […]

4 Simple Rules for Effective Community Building

by August 1, 2013
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Community building was a term once reserved for activists, religious groups and charitable organizations – when they built a community, it was a network of people with a similar goal in mind.  With the explosion of social media as a vital marketing tool, the concept of community building has expanded to include brand cheerleaders as […]

Banish The Boring: 12 Tips For Fan Pages

by July 22, 2013
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If your Facebook page isn’t getting the action you think it should be, it’s time to banish the boring and jazz things up! It can be hard to be objective when reviewing your own page but it’s important that you review your page with a critical eye and determine how you can improve the page […]

Marketing Strategy: The Impact of Pinterest’s New “Rich Pins”

by July 18, 2013
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Do you use Pinterest as part of your business marketing strategy? If so, Pinterest’s new “Rich Pins” will be of interest. Pinterest recently added a new style of pin to its sharing platform that caters to the needs of marketers. For companies that weren’t already utilizing Pinterest for marketing, the potential that Rich Pins present may […]