You know that song Video Killed the Radio Star? Someone should have been making sequels. We could have had Facebook Kills the MySpace Star or YouTube Kills the Quicktime Movie Star. Or maybe just the Internet Kills All the Non-Internet Stars. With Facebook becoming more ubiquitous by the moment and SEO becoming the go-to formula for long-term internet success, will they soon leave behind other forms of marketing and advertising?
Since I’ve been living in the South, I can’t help but fall in love with people like political strategist James Carville who announced, “It’s the economy, stupid”. He was explaining how a virtual unknown political candidate won against an opponent who had everything going for him. In his mind, people think—and vote—with their bank accounts.
Science fiction stories often talk about the “Collective” – or “intelligence”, if you will – where the mass of mankind’s knowledge is accessible through a telepathic thought. While much of science fiction is still just fiction, we’re a whole lot closer to the idea of the Collective then you might think. It’s already here, in the form of the Internet. “Big deal,” you say? Ah… read on, oh lucky visitor!
You’re a savvy business owner. You know the value of social media as a tool for marketing your company and connecting with clients. You’ve created a social media strategy. You’ve explored the possible outlets and chosen the ones that best fit with your goals. You have followers. Now what?
For many, social media – in all its forms – is a steady diet of information, entertainment and interaction. It is the ultimate snack bar for 
You’ve taken your website through the evaluation process. Maybe you found some things that need to be changed; maybe you were lucky and found that your site was already well prepared. Either way, you’ll eventually have to dig in to the metrics and make sure things are happening like they’re “supposed” to.
I don’t know about you, but I’m busy, very busy. While I was away, as we all know, Google decided to throw their hat into the social circle with 
It seems like every time a new social media network pops up, a fresh spate of articles are sure to follow. These cookie cutter articles tout all the many wondrous, fantastic reasons you should hop on, jump in and climb on the bandwagon. Well, we say “enough”! Social media has enough cheerleaders, pro-social arguments and lessons. It’s time somebody put their foot down, and brought up some points about why you don’t need social media.
There’s nothing like getting off the grid for three weeks. Funny thing is, I didn’t miss it as much as I thought I would. Sure, I missed my morning routine: my home, Lucy and, of course, my social connections. That’s on a personal level, though. I’ll admit I also missed working on projects, finding solutions and the focus of mind that comes when getting ready for the next conference call. We become such creatures of habit, don’t we? Especially, it seems, when working online.
After all the Google Plus hoopla (and a few posts of our own), it seemed only right, fair and equal to spend a little time on Facebook. Of course, it helps that we had a specific request for this article. A pro pos to this post, the request came from a Facebook fan – can’t beat that for on topic! Before getting deep into lead generation facts here, I’d like to mention a fantastic Facebook page to inspire you and show you what’s possible. Facebook isn’t just about posting status updates; you can do that anywhere. In fact, some businesses use FB as their only place of online business.
