6 Twitter Mistakes Every Business Owners Should Avoid

by December 14, 2012
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There are over 500 million people registered on Twitter and growing. With about 750 tweets posted per second and 300,000 new visitors each day, it just shows how much Twitter has grown since it was first launched in 2006.  On the business end, it is important to note that 79% of the Twitter users in [...]

2013 Is Right Around The Corner. Are You Ready?

by December 7, 2012
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I know it’s a tad bit early, but I thought why not start a list of New Year’s Resolutions now?  If you want to make 2013 your biggest business year yet, I suggest you adopt some of these resolutions as your own! Resolve To Get Your Site Ranked in the Top of the Major Search [...]

Share Your Entire Social Business Personality On Your Own Site

by December 5, 2012
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Not long ago, we discussed The Personable Business: Creating your Story with Social Content. One of the points of that discussion was that once you get online, you’ll end up with a social story whether you want one or not, so you may as well be the one writing that story. Businesses are getting used [...]

Pinterest: What, Why and How

by November 21, 2012
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Pinterest is essentially a digital scrapbook or corkboard that allows you to collect all the things you like in one place. It’s a lot of fun but don’t dismiss it as a time waster with no business value.  It is a social network and it is growing at an impressive rate. For those not yet [...]

Brain Dump

by November 15, 2012
brain dump

Do you have a process for writing your content?  Mine is pretty simple, I just sit down and let it flow. When I am done, I edit, see where I need to trim things and where I need to bulk things up and lastly I think about aesthetics (adding formatting and images).  But every once [...]

6 Tips for Writing Better Blog Posts Faster

by October 8, 2012
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I’m always on the go. If I’m not rushing to a meeting with a client, I’m rushing to a meeting with my staff. If I’m not buried in work, I’m hurrying to see family and friends. Yes, indeed; my life is pretty busy. Add in the articles that I write for the blog, guest posts [...]

Survey Says: Triple Fail for Office Max Marketing

by September 6, 2012
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Investment companies, retail establishments, and even museums all want customer feedback to know what’s working and what isn’t. To get that information, they offer survey questions.  Then they have to figure out how to motivate the customers to take the time, which can range from 5 to 25 minutes, to answer those questions. Usually an [...]

The Mother of Invention Had More Kids and They All Talk on Social

by July 30, 2012
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It’s 2012. For years, many people have believed this to be the last year of life on earth, thanks to the Mayan calendar. Now an older calendar has been found that goes on for much longer, which leaves Dooms Day believers guessing again. However, if the end of the world is just “the end of [...]

Measuring Conversion KPIs | Are Your Campaigns Succeeding?

by July 23, 2012
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Wouldn’t it be nice to see that your online marketing campaigns are working by looking at more than your company’s bottom line? When running concurrent campaigns (and you are, aren’t you?), you want to see how each of them perform. Otherwise, even when your bottom line says they’re succeeding, you could be doing extremely well [...]