Social Media – Articles to Keep You Sane

Measuring Conversion KPIs | Are Your Campaigns Succeeding?

by Level343 Team July 23, 2012

Wouldn’t it be nice to see that your online marketing campaigns are working by looking at more than your company’s bottom line? When running concurrent campaigns (and you are, aren’t you?), you want to see how each of them perform. Otherwise, even when your bottom line says they’re succeeding, you could be doing extremely well [...]

Measuring Engagement and KPIs | Performance-Driven Marketing

by Level343 Team July 19, 2012

Today, we’re diving into part 3 of our metric measurement info morsels, the Measuring Metrics series. It all began with a guest post we wrote Measuring Metrics for Success for SearchNewsCentral. When the team got together to brainstorm for the next bit of blogs, we realized that a lot more could be said about metrics, business [...]

Acquisition and the KPIs to Track It | Metric Measuring Part Deux

by Level343 Team July 16, 2012

Welcome back to the second installment of our metric measurement info morsels, Acquisition and the KPIs to Track It. Our disclaimer is as follows: the last one was less of a morsel and more of a meal. Sorry ’bout that. Part one recap: we discussed Awareness, the beginning of the standard business funnel. We talked [...]

Measuring Awareness with Careful KPIs | An Info Morsel on Metrics

by Level343 Team July 12, 2012

In Measuring Metrics for Success (SearchNewsCentral), we wrote about the standard business funnel of Awareness, Acquisition, Engagement, Conversion and Retention. We also covered how satisfaction is an integral part of each funnel stage. For the next few posts on the Level343 Article Archive, we’re going to go more in depth on individual stages of the business [...]

Marketing By the Numbers | Your Brand is Calling

by Gabriella Sannino June 14, 2012

Step number one: sign up to social media site. Done. Step number two: create unique, yet appropriately catchy business handle that aptly coincides with my company. Yep – got it. Step number three: add appropriate social buttons to blog, website, other social sites, email and any other available area. I’m so on that. Step number [...]

Digital Marketing Shift and The New World Order

by JRPittman June 7, 2012

(Manipulating the Monetary Paradigm of the Time/Space Continuum) Ladies and gentlemen, we’re at the boundary of business. We’re walking a tightrope at the forefront of technology and mining the frontier of fiber optic cyberspace. Information technology, social behavior, buyer psychology, the global economy – a slew of volatile, game-changing and disruptive changes have struck our [...]

SEO in the Outback: Hunting the Naturally Optimized, Ad-Free, User-friendly Website

by Gabriella Sannino May 7, 2012

“Welcome to another installment of SEO in the Outback. Today, we’re hunting a particularly elusive species of creature, situs al naturalis. They’re born with highly optimized content and navigation – these things seem to be in their DNA structure. Others in the websitus genus have to work hard to gain these attributes. These beasts are [...]

Stop Everything You’re Doing In Social. You’re Fired.

by Gabriella Sannino April 25, 2012

I recently had the opportunity to go to an Italian Meet Up in San Francisco, something I’ve wanted to do for some time. I always have liked meeting people face-to-face and meet ups allow you to grasp how involved the public is when it comes to online social. –BUT- After the meet up, when I [...]