Online Marketing – Articles To Help Your Business Succeed

More than selling a web presence, online marketing combines copywriting, SEO, social media, content creation and more. Online marketing requires the need to keep BRAND in mind, no matter what campaign you’re embarking on, or additions / changes you make. Learn what steps are needed for success.

Facebook Timeline – Pros and Cons for the Personal Professional

January 5, 2012
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Have you noticed how social networks are becoming more about building memories? You make friends, share events, get congratulated for happy events and condolences for sad ones. You can share pictures, videos… in fact, social accounts are like the digital scrapbooks of our lives (for individual accounts) and businesses (for corporate accounts). Now, I’m immersed [...]

Let Me Show You How Online Reputation Really Works, Mr. New Orleans Computer Repair Guy!

December 22, 2011
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For you, Mr. New Orleans Computer Repair Guy, also known as French Quarter Repair Services and iPhone or iPod Repairman: You returned my Mac Airbook in worse condition than it was before. That’s bad business. You charged me more than the agreed upon amount and wouldn’t return my possessions until I paid for it. That’s [...]

Give Your Content That White-Glove Treatment – Repurpose for the Good of Humanity

December 19, 2011
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Every so often, we look through our old blog posts as a way to pat ourselves on the back for the work we’re doing. Okay, not really – the reason for pouring through almost three hundred blog posts is a little strategy called content repurposing. Today, we’re going to dig into this content development strategy and answer the questions: what is it, why, which ones, and how.

Has Your E-Commerce Shopping Cart Run Away With Your Sales?

December 15, 2011

For those with a “must-register” e-commerce solution, cart recovery emails can do wonders in turning abandoned shopping carts into high sales. –But what if your site has registration only as an option, or has no email capture at all? What then?

E-Commerce Marketing: Why Are Your Shopping Carts Being Abandoned?

December 12, 2011
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Have you ever looked at your ecommerce analytics and thought, “Why didn’t they finish with the sale?” It’s frustrating, isn’t it? If those darn customers would just finish with the buying process and quit abandoning their shopping carts, you’d be making a cool million this year. You aren’t alone with these and similar thoughts: The [...]

There’s No ROI In Owning an Efin iPhone!

December 8, 2011

We read a lot of stories that talk about how companies are joining social media by the droves, but are they really? I mean, what are they doing? If all they’re doing is opening social accounts and sitting on their professional graveyards, is this really joining social media? I think not.

I Always Wanted to Be a Super Hero, How About You?

December 5, 2011

When I was a kid, I dreamed about flying through the air with the greatest of ease to rescue puppies, kittens and grannies. I ran around the house in pink fuzzy pajamas and a blanket tied around my neck, on a mission to save the world. I was Super Girl, Wonder Woman and the GI Joes combined! Evil doers beware!

The Circle of “I” is Bigger Than You Think: Censorship on the Internet

November 24, 2011

Do you get online and read the news to find out what’s happening in the world? Do you search for information to gain more of an understanding about subjects? Do you like to meet new people and explore other mind sets? We use the Internet on a daily basis to expand our horizons and grow as a business and as individuals. Do you? If so, please read on – because the amount of information you view is a lot smaller – and less broad – than you think… and it may get smaller.

Become an SEO Warrior: How Do You Get the Low Down on SEO?

November 21, 2011

So, you’ve finally decided you want to learn all you can about SEO. Now what? Where do you go? How do you know that where you are is the right place to be? The last thing you want to do is waste your time and money buying into a bunch of SEO bull. So… where do you go to get the real low down? You find a a room full of SEO and patent geeks! Of course, when you first step in, it’s going to sound like a foreign language. You might hear things like:

12 Steps to Creating a Business Blog

November 17, 2011

We’re buried in the Internet day in and day out. Being surrounded by the very things we talk about, it’s hard to remember sometimes that some people don’t have so much as the basics. Today, we’re going to walk you through one of the foundations of traffic building – a company blog. From the concept to the reality, here’s a step-by-step process to creating a company blog for traffic generation.