What You Need To Know About Building Trust

by July 15, 2013
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The internet is a large and sometimes scary place. Without being all doom and gloom, let’s just say that there are enough scams, threats and risks out there that you have to be careful and responsible when you are online. And it’s in this scary online realm, that you are trying to run your business. […]

The Real Scoop on Content Curation [vid]

by July 11, 2013
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Content curation is one of the easiest most fun I’ve had when creating a marketing strategies. It helps when you see positive results. Oo I bet you’re saying I’ve gone over the edge by suggesting using content curation in a marketing strategy. Well color me blind. Been wanting to use that in a post, and […]

Don’t Be a Marketing Magpie – Avoid Shiny Object Syndrome

by July 1, 2013
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The magpie is an interesting bird. Practically vilified in the UK and considered a sign of good fortune in Korea, this bird has influenced many cultures throughout history. Yet one universal fact remains true about this striking bird, and that is its propensity to collect shiny things. If you stumble upon a magpie’s nest, you’ll […]

Adding Gamification Strategies to Your Marketing Plan

by June 27, 2013
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Have you ever stopped to think about what makes gaming so addicting? Even if you aren’t an avid gamer, you may have experienced the situation of sitting down to play a round or two of Candy Crush or Angry Birds, only to find yourself still sitting there, iPhone in hand, hours later. Games, by their […]

Making Pinterest Part of Your Online Marketing Strategy

by June 24, 2013
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Pinterest is one of the newest players in the social media world, yet it is growing to be on par with some of the big names like Facebook and Twitter. Unlike Twitter and Facebook, however, Pinterest is primarily visually driven, with text only playing a small role in the site’s design. If you have the […]

Can You Trust a Marketing Guru?

by June 13, 2013
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“The Secret to Online Marketing Success” “Turn Every Prospect Into a Customer, Guaranteed!” “If You’re Not Doing This One Thing, You’ll Never Find Marketing Success” If you’ve spent much time in the world of online marketing, you’ve likely come across a marketing guru selling a program with a tagline similar to one of these. It’s […]

Strategies For Your Site Globally [vid]

by June 10, 2013
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In our first video “International Consultants talking on Google +” we discussed dialects, spelling across languages, including the English language having a variety of spelling. Considering these factors, it’s no wonder getting your site to be globally sound is not an easy task. This second half of the video, we delve more into International marketing and how to pay attention to various cultures and reach. From gender roles to economic status, you have to be sensitive to the language, not just gender specific but culturally sensitive.

International Consultants Talking on Google +

by June 3, 2013
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It’s not everyday that I find someone who can chat as much about International Online Marketing as I can.  But, since I’ve been working with a variety of global SEO consultants, I’ve actually found someone who can chat circles around me. You dear readers know him as Doc Sheldon, a regular writer on our blog… […]

No Time to Write? Maximize the Use of Guest Posting

by May 29, 2013
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As a marketer, your time is valuable, and if you’re like most of us, it’s in great demand. With all the other day-to-day tasks you have to take care of, finding time to write is sometimes just a distant dream. Yet, without fresh content on your blog, you’ll lose your readers – and they’re too […]

5 Mistakes You Can Make To Kill Your Brand

by May 27, 2013
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Do you want to kill your brand? It’s really surprisingly easy, once you know how to do it. Here are five tried-and-true ways to destroy the brand you’ve worked so hard to build. Over-Apologizing If you make a mistake, you need to own it. Everyone makes mistakes, and most people will be forgiving of reasonable […]