SEO – Articles to Help You Create, Test, Track and Tweek Your SEO Campaigns

What is SEO? In actuality, website optimization is more than just a bag of tricks. Learn what really goes into SEO: how to find the right key terms, build your strategies, track, and study your SEO campaigns. It’s not easy, but it’s not rocket science either. We get a little technical at times, but we’ll walk you through it.

The 4 Layers of Online Brand Marketing

May 5, 2011

It’s easy to get stuck in the mental mud hole of names. For example, we market ourselves as copywriting and SEO specialists. With that in mind, you might look at our blog categories and think, “Well, it makes sense that SEOs would share information about optimization. – But, what would they know about branding?”

Building Campaigns Around Key Words and Phrases: SEO, Marketing, Social Media

March 24, 2011

As SEO professionals, copywriters and all around mad-crazy marketing gals, we get to think about fancy things like, “How are we going to use this keyword without totally bollixing the whole marketing aspect?” That’s always a fun consideration.

Comment Spam vs. Comment Links: What’s the Difference?

March 21, 2011

Most SEO professionals have very definite ideas about the Internet. For example, many believe SEO is essential for any website to succeed – whether the business is limited to delivering three blocks or thirty makes no difference.

5 Craphat SEO Techniques That Just Won’t Die but Should

March 17, 2011

Cat photo, courtesy of Tambako the Jaguar, FlickrFor those that don’t recognize the term, craphat (in this example at least) is short for that crap SEO professionals should know better than to do, but do it anyway because they’re lazy SOBs. For some reason, these craphat SEO techniques just won’t die. They keep holding on – like that nasty, bitter, rich, 110-year-old relative nobody likes…

Dancing the Google Dance | And a One Algo Change, Two Algo Change, Go!

March 14, 2011

The Google Dance Infographic, Google's Updates - Logos copyright by GoogleYou know – people talk about how SEO isn’t one of those things you can do once and then reap the benefits forever (I say people, but I mean SEO professionals). We’ve talked about how search engines are constantly updating; it’s what they do. Spammers get more sophisticated, darn them; search engines have to evolve to combat spammers. Optimizers, marketers and site owners have to change to combat the evolution of the search engines. It’s a vicious, vicious circle.

Identifying and Repairing Content That Sucks

March 7, 2011

We haven’t tried to make it a secret that, among other things, we’re organic SEO content developers. As content developers, we’re always thinking of new ways to give our readers value. We hope we’re doing a good job of it!

Identifying The Main Objective Of Your SEO Campaign

February 25, 2011

What's SEO?SEO as a part of a digital marketing strategy cannot be ignored by any marketing organization. SEO, though a subset of online marketing, has a completely different character of its own. People are more likely to click on an organic search result compared to a listing under Ads. The website owners are allocating increased budgets to digital marketing, and ranking for organic search is one of their primary goals.

7 Tips for Optimizing in Google’s Vertical Search Spaces

February 23, 2011

Vertical Search SpacesIt used to be you only had one search to target – the main search page. If you wanted to rank for a specific term, you could only rank on the regular SERPs. Now, you have plenty of places on the search engines you can target. Images, blogs, discussions, real time search, Places and videos are just a few places outside of the normal SERPs. You don’t just grab the traditional SERPs anymore; now you grab hold of any search you possibly can. However, having said that, keep these things in mind:

Connections, Relations and Search: What Your Social Graph Says About You

February 17, 2011

How does it work? Through XHTML Friends Network (XFN) & Friend of a Friend (FOAF), the Social Graph API looks for relationships between web properties, whether you control that relationship or not. rel=”me”, amongst other microformats, are added to any hyperlink where you wish to indicate a relationship. You can set how the link is related to you (co-worker link, friendship, parent, child, etc.) You can even create your own mix.

Understanding Visitor Behavior – Do They Like Your Content?

February 10, 2011

In this article, we’ll walk through one of our processes for measuring site quality. By the end of the how to, we’ll discover: what type of content we currently have that brings in strong traffic (our top ten list for the day), a non-performing page that needs repurposing, updating or deletion, new key terms we haven’t yet targeted, and at least five new topics for our next blogging cycle. Get ready to follow along – learn what to look for! Grab a pen and paper, because here goes nothing!