I’ve heard PDFs might be bad for my site SEO, and I have a lot of them. I’ve considered switching them to pages, but it’s a big endeavor. What should I do? Pete R., Davenport That’s a great question, Pete. Thanks for writing in. As a short answer, we don’t recommend spending the man-hours and/or monetary resources turning your PDFs into HTML pages just for SEO. There are better ways to go about it…
A while back, we came across an article on Search News Central (SNC) by search geek David Harry, entitled 
Is your website doing what it’s supposed to be doing? Is it bringing in visitors that stick around, read and convert? If it isn’t, we ask you to consider the points in this article. They’re big points, even though they may seem like little, nit-picky, OCD things. They matter.
Sometimes it seems like people think SEO is the fast food of online marketing…
If you’ve been in the SEO industry for more than a year and had the chance to talk to a few of your optimizing associates, you’ve probably begun to realize that you may not optimize the way another SEO does. Me, I’m firmly convinced that there is more than one kind of optimizer.
Anyone who’s heard about the miraculous, site saving service known as SEO has eventually researched it online. Anyone who’s researched it and has had problems with their site has probably looked at SEO providers at least once. Anyone who’s had problems with their site, researched SEO providers and decided optimization didn’t fit into their budget has probably looked – at least once – at potential SEO and/or marketing software.
It was down to the wire. We needed a big boost in traffic and we needed it yesterday. Everyone waited impatiently as the boss read over the copy; the copywriter rubbed her raw fingers, staring down at the still smoking keyboard she had ruthlessly pounded in a race against the clock. The optimizer, bouncing on her toes, stared at the boss and chewed a fingernail down to the nub. The boss gave a quick nod. “Send it to the client.”
There’s been a lot about SEO in the mainstream news lately, from the Wall Street Journal to The Globe and Mail, and even the New York Times. Last week, we posted a rant, (If You’re Going to Write About SEO, Get It Right) showing off a little bit of spirited irritation for the inaccurate and often sensational portrayal of an industry we love.
That’s IT. I’ve had enough of online newspapers writing things about SEO. I really have. I happened to come across this article by The Globe and Mail. The Globe and Mail, ya’ll. I don’t have anything against The Globe and Mail, anymore than I have something against the New York Times and the Wall Street Journal (who’ve written about SEO lately). There’s nothing wrong with them, IF I want to read the news. However, when I read an article written by someone who isn’t in the SEO world – isn’t even on the outskirts of the SEO industry – well, it’s brings out the hillbilly hood in me. I have this insane urge to grab their faces, look deep in their eyes and say kindly, “shut the hell up”.
Level 343 is not only excited, but proud to present the final list of 2012 Top SEO Women. We had such a 
