SEO – Articles to Help Create, Test, Track & Tweek Your SEO Campaigns

3 Golden Rules of SEO Project Planning

by Doc Sheldon December 10, 2012

Whenever you take on an SEO campaign for a new client, there are a number of items to be considered, and it’s almost a given that no matter how much thought goes into the process or how careful you are with your client communication and documentation, something will go wrong. That’s okay, though…. it goes [...]

2013 Is Right Around The Corner. Are You Ready?

by Jennifer Horowitz December 7, 2012

I know it’s a tad bit early, but I thought why not start a list of New Year’s Resolutions now? If you want to make 2013 your biggest business year yet, I suggest you adopt some of these resolutions as your own! Resolve To Get Your Site Ranked in the Top of the Major Search [...]

It MUST be true! I saw it on the Internet!

by Doc Sheldon December 3, 2012

I know, it’s a tired joke, but I suspect we’ve all seen recent cases of people buying into things that make us think that’s what they believe. That anybody can have a website and say whatever they want is the blessing of the Internet… and the curse. It happens in virtually every niche, but since [...]

Is That SEO Company Really Right For Your Business?

by Level343 Team November 28, 2012

Your CEO asked you to hire an SEO firm. You began your search on Google, didn’t you? You surfed through dozens of SEO Services websites, and probably saw very little difference in what they offer. As you narrowed down your choices, you felt good about the research you did, the testimonials you read, and the [...]

Does Anyone Even Know What a Healthy Link Profile is?

by Gabriella Sannino November 23, 2012

Trying to describe what constitutes a healthy link profile can touch off some very lively discussions. Regardless, since we’re all entitled to our opinions, I’m going to lay out what I feel are some very “safe” guidelines. You can push the limits as much as you feel comfortable with. In reality, there are so many [...]

Brain Dump

by Jennifer Horowitz November 15, 2012

Do you have a process for writing your content? Mine is pretty simple, I just sit down and let it flow. When I am done, I edit, see where I need to trim things and where I need to bulk things up and lastly I think about aesthetics (adding formatting and images). But every once [...]

Disavow Links via Google Tool

by Jennifer Horowitz November 1, 2012

As I’m sure many of you heard, a couple weeks ago Google introduced a new tool to disavow links. This means you can let Google know what links you don’t want/didn’t request and hopefully they will no longer be “counted” against you. The tool itself if really easy to use. But Google doesn’t want you [...]

SEOclearly Split Testing Tool For Rankings

by Level343 Team October 22, 2012

SEOclearly is a new A/B testing tool. I’ll bet you are thinking to yourself, “oh no, not another A/B testing tool!” This one is very different, however. SEOclearly is designed to help you make changes to your site and see what effect those changes have on your search engine traffic. There are plenty of split-testing [...]

Keyword Research Step By Step

by Jennifer Horowitz October 18, 2012

Keywords are the foundation of your SEO campaign. I get a lot of questions about how to do keyword research and about the best tools. So here is a little primer on how I do keyword research. If you do something different, would love to hear about it – share a comment below. I always [...]

Handling Your Own SEO: Is It A Good Decision For You?

by Jennifer Horowitz October 11, 2012

At least once a day, I get asked: “Should I handle my own SEO or hire someone?” It’s an important question. Everyone is trying to save money in today’s economy – but sometimes when you think you are saving money you are actually losing so much more than you save. If you are considering handling [...]

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