SEO – Articles to Help Create, Test, Track & Tweek Your SEO Campaigns

Essential Tips To Dramatically Boost eCommerce Search Traffic and Conversions

by Level343 Team October 1, 2012

eCommerce sites are notoriously under-optimized for search engine visibility. Most store owners are focused on running the business and don’t have the knowledge needed to rank well in search engines or to convert visits to sales. There are a few essential tips that can dramatically boost both your traffic and conversions. Implementing them may take [...]

What To Do With Your Analytics Data

by Guest Blogger September 13, 2012

I have a very bad habit and maybe you can identify with this. For some of my higher traffic sites, I tend to look at my Google Analytics data a few times a day to see what’s happening, see what traffic volume is like, see where my visitors have come from, see if a post [...]

SEO Mistakes | Are You Making Them?

by Jennifer Horowitz September 3, 2012

With so much conflicting information out there, site owners are left wading through the details trying to make sense of it all. Just when they think they may have it figured out, throw in a change by the engines and they are back to square one. I feel your pain. So to make it easy, [...]

Back to School eCommerce | What Are You Doing About It?

by JRPittman August 16, 2012

As a parent raising three healthy, active kids, I know “back to school” is a busy time. Between making sure everyone is registered for the school season, ensuring they all have clothes that fit (and are free of holes), and everyone is immunized, there’s barely time left to breath. However, I’m a marketer, too; I [...]

Conversions Are All That Matter | And We Are Sticking To That

by Gabriella Sannino August 13, 2012

Really, aren’t conversions what everything comes down to? Think about it. Even your social activities on Facebook, Twitter, Quora, Google Plus and so on come down to the end sale. You’re making connections – why? To increase your business. – And what is the ultimate way to increase your business? Sales. For online businesses, all [...]

Search Engines Working for You | Selling Online

by Level343 Team August 9, 2012

One of the comments on our last blog post had a good point. “The thing is, the people this article helps the most are inexperienced peeps, experimenting with early landing pages + offers. But will they see it? When I was starting I didn’t even know what to Google to come across this, y’know?” (Thanks, [...]

Measuring Metrics Walkthrough | KPIs, Benchmarks and Analytics

by Level343 Team July 26, 2012

The last two weeks we’ve been discussing the standard business funnel of Awareness, Acquisition, Engagement, Conversion and Retention. We started with the Search News Central article, Measuring Metrics for Success, and now here we are at last, wrapping up the whole kit n’ caboodle. We have a lot to go through today, so let’s get [...]

Measuring Conversion KPIs | Are Your Campaigns Succeeding?

by Level343 Team July 23, 2012

Wouldn’t it be nice to see that your online marketing campaigns are working by looking at more than your company’s bottom line? When running concurrent campaigns (and you are, aren’t you?), you want to see how each of them perform. Otherwise, even when your bottom line says they’re succeeding, you could be doing extremely well [...]

Measuring Engagement and KPIs | Performance-Driven Marketing

by Level343 Team July 19, 2012

Today, we’re diving into part 3 of our metric measurement info morsels, the Measuring Metrics series. It all began with a guest post we wrote Measuring Metrics for Success for SearchNewsCentral. When the team got together to brainstorm for the next bit of blogs, we realized that a lot more could be said about metrics, business [...]

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