It’s easy to get stuck in the mental mud hole of names. For example, we market ourselves as copywriting and SEO specialists. With that in mind, you might look at our blog categories and think, “Well, it makes sense that SEOs would share information about optimization. – But, what would they know about branding?”
As SEO professionals, copywriters and all around mad-crazy marketing gals, we get to think about fancy things like, “How are we going to use this keyword without totally bollixing the whole marketing aspect?” That’s always a fun consideration.
For those that don’t recognize the term, craphat (in this example at least) is short for that crap SEO professionals should know better than to do, but do it anyway because they’re lazy SOBs. For some reason, these craphat SEO techniques just won’t die. They keep holding on – like that nasty, bitter, rich, 110-year-old relative nobody likes…
You know – people talk about how SEO isn’t one of those things you can do once and then reap the benefits forever (I say people, but I mean SEO professionals). We’ve talked about how search engines are constantly updating; it’s what they do. Spammers get more sophisticated, darn them; search engines have to evolve to combat spammers. Optimizers, marketers and site owners have to change to combat the evolution of the search engines. It’s a vicious, vicious circle.
We haven’t tried to make it a secret that, among other things, we’re 
SEO as a part of a digital marketing strategy cannot be ignored by any marketing organization. SEO, though a subset of online marketing, has a completely different character of its own. People are more likely to click on an organic search result compared to a listing under Ads. The website owners are allocating increased budgets to digital marketing, and ranking for organic search is one of their primary goals.
It used to be you only had one search to target – the main search page. If you wanted to rank for a specific term, you could only rank on the regular SERPs. Now, you have plenty of places on the search engines you can target. Images, blogs, discussions, real time search, Places and videos are just a few places outside of the normal SERPs. You don’t just grab the traditional SERPs anymore; now you grab hold of any search you possibly can. However, having said that, keep these things in mind:
How does it work? Through XHTML Friends Network (XFN) & Friend of a Friend (FOAF), the Social Graph API looks for relationships between web properties, whether you control that relationship or not. rel=”me”, amongst other microformats, are added to any hyperlink where you wish to indicate a relationship. You can set how the link is related to you (co-worker link, friendship, parent, child, etc.) You can even create your own mix.
In this article, we’ll walk through one of our processes for measuring site quality. By the end of the how to, we’ll discover: what type of content we currently have that brings in strong traffic (our top ten list for the day), a non-performing page that needs repurposing, updating or deletion, new key terms we haven’t yet targeted, and at least five new topics for our next blogging cycle. Get ready to follow along – learn what to look for! Grab a pen and paper, because here goes nothing!
Comment Spam vs. Comment Links: What’s the Difference?
by Gabriella March 21, 2011