When Social Media Goes Public, Who Is Served?

by December 9, 2013
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A couple of months ago, I posted “Has Google Gone Evil or Is It Just Wicked Smart?”, discussing Google’s duplicity as a public internet company seeking to serve both its users and stockholders. Citing Seth Godin’s post regarding Google’s plan for “shared endorsements”, I noted: The larger point Godin makes is the conundrum inherent to […]

Content Creation Strategy That Will Increase Sales

by December 5, 2013
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Do you have trouble coming up with ideas for new content?  Content creation is vital to your online marketing campaign but let’s be honest, it’s tough to come up with fresh and exciting ideas for killer content. You can scope out competitors and set up Google Alerts for keywords related to your product or service […]

Only CEO’s Need Apply

by December 2, 2013
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Omg, what are you thinking? I’m sure that’s what most people are saying, when you discuss/promote CEO’s joining social networks. But, if you want to get an edge and lead the pack, then you need to understand why it’s important to join social media as a CEO. I recently read on Econsultancy about a User […]

Advertising on Facebook

by November 28, 2013
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Have you tried any Facebook advertising?  Here are a few tips, tricks and bits of info to help you out. If you are familiar with Google PPC, you will know that you target a large audience and split test different ads to see the response.  On Facebook, you are able to actually target your audience […]

SEO Intent | Understanding Search

by November 25, 2013
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Have you ever considered how search has changed over the years? If your business is online, then I’m sure you’ve noticed that Google has been serving your search queries a bit differently. Let me be clear – if you’re not an SEO or aren’t involved in search, you’re probably thinking it has nothing to do […]

SEO Strategies That Can Backfire and Hurt Your Website Rankings

by November 21, 2013
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There are a lot of people out there offering advice for good Search Engine Optimization. The question is: how do you sort out the good advice from the bad?  To avoid becoming an example of what NOT to do when it comes to SEO, learn from and steer clear of the mistakes below. Buying Links […]

Why Do People Buy and How Can You Compel Them To Buy From You?

by November 18, 2013
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Increasing sales is crucial in today’s competitive marketplace. If your site has taken a hit by Google and your traffic is suffering, converting the traffic you do have at a higher rate becomes even more important. So, let’s start with the basics. Once you understand why people buy, you can better compel them to buy […]

How to Increase Traffic to Your Website from Facebook

by November 14, 2013
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Whether a personal brand or a large business, you surely know that Facebook marketing isn’t the be-all, end-all of your marketing. Sure, promoting your brand with Facebook is a great way to accomplish big steps in business. You can develop much more of a base, spread the word, run PR, attract new customers, run promotions […]

Brand Building and Content Strategy with Shelly Kramer [video]

by November 11, 2013
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Recently in a hangout with Shelly Kramer I was invited to listen in as she was interviewed by Gabriella Sannino, and Doc Sheldon from Level Headed Marketing, to discuss SEO and integrated marketing.  Shelly Kramer is the Founder and CEO of V3 Integrated Marketing. A 20+ year marketing veteran, she’s a brand strategist focused on […]

Marketing With Newsletters

by November 7, 2013
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Much Like SEO, Email Marketing is NOT DEAD! If you aren’t creating a monthly newsletter you are missing out on a big opportunity.  You need a prominent way for people to join a mailing list so you can market to them on-going. It is really important that your opt-in be prominent and has an eye […]