Ridiculous things SEOs hear, and our reactions in GIFs

Search engine optimization is one of those weird, nichey industries that’s hard for outsiders to understand. Hell, with Google changing the rulebook every week, it’s hard for us insiders to understand most of the time. The industry’s opacity naturally leads to a lot of misconceptions. Half the world sees SEO as some kind of voodoo, a third see it as a scam full of snakeoil salesmen, and the rest think it has something to do with keywords tags and directory submissions.

Strategies for Copy Writing

What's Your Strategy?

How you put words together on a page matters when you are trying to attract and persuade readers. Following are some tips for crafting engaging copy that leaves an impression and leaves readers wanting more. Know your message – Precisely understanding the message you need to convey is your first consideration when starting a new […]

Doing Business Internationally

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I can’t tell you how many time we get calls from small or large businesses wanting to launch their products/services globally. Sometimes I play the devils advocate and ask direct questions they don’t like or haven’t thought of themselves. Sometimes I go as far as telling them, they are not ready to sell their services internationally. As a matter […]

5 Creative Content Strategies for the Youngs

Surfing Star

They might be stereotyped as misunderstood, directionless and fickle, but when it comes to digital content, teens tweens and young adults know exactly what they want: They want to feel something. It’s no secret that new media makes the biggest impact with younger audiences. Photos, videos and images are just the tip of the iceberg. In […]

Are You Looking For Enterprise SEO?

SEO

When it comes to long-term results that drive business, there’s only one viable option when it comes to SEO: you have to manage everything in a way that’s similar to how you would manage a full-blown marketing campaign. Everything that you do needs to be managed with the right tools, the expertise and an attitude […]

How to build a Google update-proof SEO strategy

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It seems like about every ten minutes, someone is proclaiming that SEO is dead. Or, if it’s not SEO that’s dead, it’s an industry keystone that’s gone on to a better place – like PageRank sculpting, or Press Release marketing, or guest blogging. Every one of Google’s major algorithm updates, without fail, throws the SEO […]

Well-Written is Not Optional

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If branding your business and increasing your sales is important, content development should definitely be part of your online marketing mix. Both small and large businesses across the globe use this strategy because, when it’s done properly, it actually works! No matter what industry you’re in, this form of Internet marketing can help spread the […]

4 Ways Marketers Neglect Their Own Brand, and What to Do About It

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One of my first agency clients gave me a bit of old-timey wisdom I’ll never forget: the cobbler’s children are always shoeless. It’s such a perfect analogy for struggle many marketers – particularly digital ones – have with nurturing their own brands. We’re experts in our field, and we’re great at helping other businesses and brands articulate their […]

Apps That Improve Your Business Reach

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According to some sources, all a business needs to do is connect with customers via various social platforms and it’s instant success. In reality, jumping on the social network bandwagon isn’t worth the ride if you have no idea who you want to reach. The problem is the constant bombardment of mixed messages. It’s easy […]

Tumblr for SEO? The case for social’s newest up-and-comer

Moar Links

When I tell other SEOs that Tumblr is my favorite social network of choice, the responses are always a bit puzzled. “REALLY? Tumblr?”, which is usually followed by a thoughtful “Hmm. Interesting.” Yes, Tumblr. For LOTS of reasons – not the least of which are that underneath this SEO mask, I’m actually a creative. Let me […]