Story Telling – Part of Your Brand

Typewriter What is Your Story

Today, most startup businesses as well as established companies are mastering, to some degree, the art of creating their own brands. Although a few years ago, companies of all types and sizes were still engaging experienced advertising, marketing and promotions firms to do their branding, the current accessibility of Internet technology and information exchange make […]

Zen blogging and the art of the longtail keyword

Offer Help when you can

My first big break in the SEO industry came not as a result of a massive link building campaign, article marketing or viral reach. It didn’t come in floods of 1,000s of visitors to a single, killer landing page. It trickled in slowly and steadily from a totally unsexy experiment with those elusive little suckers […]

Content Strategy Done Right

Oranges

Even the most seemingly “boring” business can come to life with an effective content strategy. Whether your business sells rocks, foam or the most popular laptop on the market, an effective content strategy can make the public want to learn more about your company. In particular, start-up businesses benefit from the dissemination of information on […]

Are You a Social Media Dilettante?

Dilattante

Question: are you a social media dilettante? More precisely: are you spread so thin across the plethora of social media platforms and communities that your voice is lost in the din? Confession: I was. I had so many social community groups, platforms, and content sharing networks going on that I actually managed to completely forget […]

Building Your Content Strategy in 2014

The Hummingbird

The Hummingbird that Changed SEO As we all know the Hummingbird has landed, and has been marinating for a while.  Although we heard rumors that Google was up to something with their algorithms and we saw evidence in small changes in the way searches displayed, until late 2013, Google was pretty closed-lipped about the Hummingbird.  […]

Writing Guest Blogs that Dominate

Let's Go

After the explosive online storm that followed Matt Cutt’s declaration that guest blogging was more or less dead, everybody who was anybody in the world of SEO had something to say on the subject. Most industry professionals concurred that any kind of blogging, guest or otherwise, is only as good as the quality of the […]

Starting an International SEO Campaign | 5 Critical Elements

History on the Internet

After an extensive SEO campaign, your website is doing brisk business nationally and you’re considering casting your net into the wider world.  There’s a lot of the wider world to consider when you’re talking about dipping into international SEO, and the task can become an overwhelming one if you don’t have a plan.   So before […]

Working with Facebook’s Latest Algorithm Change

Show Personality

Every time there’s a change to Facebook, users are up in arms, babies cry and the stock market drops — and each and every time, things go right back to normal in a few days.  Facebook is synonymous with change, but usually those changes don’t affect the businesses that use it every day to connect […]

Keeping Up With Facebook Changes

facebook-icon

Facebook’s ranking algorithm (EdgeRank) decides which posts get shown to each user in their News Feed.  The algorithm has gone through various updates but the most recent one is getting a lot of attention. According to an Adage article, Facebook has admitted organic reach for brands will slowly decline. According to Facebook, this is unavoidable […]

17 Sources Of Content Inspiration For Your Content Strategy

Timetostart

In order to succeed at content marketing, you have to have high quality content. Rather than promoting your products, services, or even your business, content marketing means pushing the actual content. In turn, it is the content that will convert readers to buyers. It may seem like a long and convoluted process to market various […]