How to build a Google update-proof SEO strategy

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It seems like about every ten minutes, someone is proclaiming that SEO is dead. Or, if it’s not SEO that’s dead, it’s an industry keystone that’s gone on to a better place – like PageRank sculpting, or Press Release marketing, or guest blogging. Every one of Google’s major algorithm updates, without fail, throws the SEO […]

Well-Written is Not Optional

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If branding your business and increasing your sales is important, content development should definitely be part of your online marketing mix. Both small and large businesses across the globe use this strategy because, when it’s done properly, it actually works! No matter what industry you’re in, this form of Internet marketing can help spread the […]

4 Ways Marketers Neglect Their Own Brand, and What to Do About It

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One of my first agency clients gave me a bit of old-timey wisdom I’ll never forget: the cobbler’s children are always shoeless. It’s such a perfect analogy for struggle many marketers – particularly digital ones – have with nurturing their own brands. We’re experts in our field, and we’re great at helping other businesses and brands articulate their […]

Apps That Improve Your Business Reach

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According to some sources, all a business needs to do is connect with customers via various social platforms and it’s instant success. In reality, jumping on the social network bandwagon isn’t worth the ride if you have no idea who you want to reach. The problem is the constant bombardment of mixed messages. It’s easy […]

Tumblr for SEO? The case for social’s newest up-and-comer

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When I tell other SEOs that Tumblr is my favorite social network of choice, the responses are always a bit puzzled. “REALLY? Tumblr?”, which is usually followed by a thoughtful “Hmm. Interesting.” Yes, Tumblr. For LOTS of reasons – not the least of which are that underneath this SEO mask, I’m actually a creative. Let me […]

Story Telling – Part of Your Brand

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Today, most startup businesses as well as established companies are mastering, to some degree, the art of creating their own brands. Although a few years ago, companies of all types and sizes were still engaging experienced advertising, marketing and promotions firms to do their branding, the current accessibility of Internet technology and information exchange make […]

Zen blogging and the art of the longtail keyword

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My first big break in the SEO industry came not as a result of a massive link building campaign, article marketing or viral reach. It didn’t come in floods of 1,000s of visitors to a single, killer landing page. It trickled in slowly and steadily from a totally unsexy experiment with those elusive little suckers […]

Content Strategy Done Right

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Even the most seemingly “boring” business can come to life with an effective content strategy. Whether your business sells rocks, foam or the most popular laptop on the market, an effective content strategy can make the public want to learn more about your company. In particular, start-up businesses benefit from the dissemination of information on […]

Are You a Social Media Dilettante?

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Question: Are you a social media dilettante? More precisely: are you spread so thin across the plethora of social media platforms and communities that your voice is lost in the din? Confession: I was. I had so many social community groups, platforms, and content sharing networks going on that I actually managed to completely forget […]

Building Your Content Strategy in 2014

The Hummingbird

The Hummingbird that Changed SEO As we all know the Hummingbird has landed, and has been marinating for a while.  Although we heard rumors that Google was up to something with their algorithms and we saw evidence in small changes in the way searches displayed, until late 2013, Google was pretty closed-lipped about the Hummingbird.  […]