17 Sources Of Content Inspiration For Your Content Strategy

Timetostart

In order to succeed at content marketing, you have to have high quality content. Rather than promoting your products, services, or even your business, content marketing means pushing the actual content. In turn, it is the content that will convert readers to buyers. It may seem like a long and convoluted process to market various […]

Ice Storms and Marketing

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I took a little break to spend time with family and work on a few projects, but I missed being part of the Level343 team, so I’m back!  As I do every year, I spent Christmas with my family in Toronto. Last year I complained that we didn’t have much snow. We made up for it this […]

Pitfalls of International SEO

CocaCola-MarkStozier

One of the better known examples of accidental misbranding sprang out of Coca Cola’s attempt to break into the Chinese market in the late 1920s.  As the story goes, the Mandarin characters that approximate the sounds in the words “Coca” and “Cola” combined to form a phrase that roughly translated to “bite the wax tadpole.”  […]

The death of….Guest Blogging

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It’s time to plan another funeral, this time not for SEO itself but for a popular SEO strategy: guest blogging. Before you break out the black dress (or suit for our gentlemen friends), let’s take a look at the facts. Google’s Matt Cutts recently said: “Stick a fork in it: guest blogging is done,” As […]

International Marketing is More Than Just Translation

CulturesMS

If globalization has affected international trade at the street level, you can bet it has worked its way even deeper into online business, if only sometimes. Unfortunately, that “sometimes” means that people try to expand into foreign markets before they’ve considered all the problems and pitfalls that can arise. There are some obvious aspects of […]

2013 Hasn’t Been a Bed of Roses

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It’s 2014 and as a progressive international digital agency, we’re making a few resolutions, and keeping the bullshit predictions to a minimum. To our loyal readers (you know who you are) who’ve been following us for the last few years, Level343 has seen many changes, and you will see new ones in 2014. For one […]

Lessons From a Lost Phone

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I guess there is no need to lecture about our reliance on the ubiquitous smart phones that everyone is carrying about these days, but having lost mine for a brief period recently I suddenly seem to have attached more importance to mine and especially the data stored on it. It was a sunny day and […]

Questions I Keep Hearing About Content Marketing

Healthy Content

You’d have to go pretty far out of your way nowadays to find a blog that hasn’t written about content marketing in one way or another. And it’s not necessarily a bad thing, but with so many people jumping on the band wagon I’m finding myself constantly having to answer questions when we talk about […]

Uh Oh! Brain Dump Time!

Seriously people...

It’s that time again.  Brain Dump!  So many thoughts and ideas and tips and I wanted to get them all out.  I have to make room for more! I hope you enjoy this random and somewhat eclectic mix of tips. Facebook: We all know images work well on Facebook, in fact posts with images generate […]

The Winners of Top SEO Women 2013

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For the past year, I’ve watched great women in our community grow in the SEO industry. When I started the TOPS SEO women series, it got mixed reviews. Some welcomed the series and embraced it, while others in the community at large weren’t crazy about it, and said so. Of course, like anything in life […]