Building Your Content Strategy in 2014

The Hummingbird

The Hummingbird that Changed SEO As we all know the Hummingbird has landed, and has been marinating for a while.  Although we heard rumors that Google was up to something with their algorithms and we saw evidence in small changes in the way searches displayed, until late 2013, Google was pretty closed-lipped about the Hummingbird.  […]

Writing Guest Blogs that Dominate

Let's Go

After the explosive online storm that followed Matt Cutt’s declaration that guest blogging was more or less dead, everybody who was anybody in the world of SEO had something to say on the subject. Most industry professionals concurred that any kind of blogging, guest or otherwise, is only as good as the quality of the […]

Starting an International SEO Campaign | 5 Critical Elements

Global Reach

After an extensive SEO campaign, your website is doing brisk business nationally and you’re considering casting your net into the wider world.  There’s a lot of the wider world to consider when you’re talking about dipping into international SEO, and the task can become an overwhelming one if you don’t have a plan.   So before […]

Working with Facebook’s Latest Algorithm Change

Voice

Every time there’s a change to Facebook, users are up in arms, babies cry and the stock market drops — and each and every time, things go right back to normal in a few days.  Facebook is synonymous with change, but usually those changes don’t affect the businesses that use it every day to connect […]

Keeping Up With Facebook Changes

idea1-199x300

Facebook’s ranking algorithm (EdgeRank) decides which posts get shown to each user in their News Feed.  The algorithm has gone through various updates but the most recent one is getting a lot of attention. According to an Adage article, Facebook has admitted organic reach for brands will slowly decline. According to Facebook, this is unavoidable […]

17 Sources Of Content Inspiration For Your Content Strategy

Timetostart

In order to succeed at content marketing, you have to have high quality content. Rather than promoting your products, services, or even your business, content marketing means pushing the actual content. In turn, it is the content that will convert readers to buyers. It may seem like a long and convoluted process to market various […]

Ice Storms and Marketing

IMG-20131222-01939

I took a little break to spend time with family and work on a few projects, but I missed being part of the Level343 team, so I’m back!  As I do every year, I spent Christmas with my family in Toronto. Last year I complained that we didn’t have much snow. We made up for it this […]

Pitfalls of International SEO

CocaCola

One of the better known examples of accidental misbranding sprang out of Coca Cola’s attempt to break into the Chinese market in the late 1920s.  As the story goes, the Mandarin characters that approximate the sounds in the words “Coca” and “Cola” combined to form a phrase that roughly translated to “bite the wax tadpole.”  […]

The death of….Guest Blogging

DeathofGuestblogging

It’s time to plan another funeral, this time not for SEO itself but for a popular SEO strategy: guest blogging. Before you break out the black dress (or suit for our gentlemen friends), let’s take a look at the facts. Google’s Matt Cutts recently said: “Stick a fork in it: guest blogging is done,” As […]

International Marketing is More Than Just Translation

Cultures

If globalization has affected international trade at the street level, you can bet it has worked its way even deeper into online business, if only sometimes. Unfortunately, that “sometimes” means that people try to expand into foreign markets before they’ve considered all the problems and pitfalls that can arise. There are some obvious aspects of […]