Google’s Newest Little Friend: Hummingbird

by November 1, 2013
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Hummingbird, the latest “big thing” from Google was introduced in late September.  What was most striking about the announcement was not the fact that there is a new algorithm, but that it has been live for at least 30 days, with no prior announcement. In fact, after a lot of activity in the search signals […]

Post Penguin: Why a Simple Link Building Strategy Works Best

by October 31, 2013
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You’ve probably noticed all of the commotion about the changes in Google’s algorithms or have been personally affected by them. Either way, it’s best to be prepared and know the best strategies to get ranked as highly as possible. In this article, we are going to cover why a simple link building strategy works best […]

Inbound Strategies for Your Global Market

by October 28, 2013
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Dealing with a global international market is not as easy as throwing content up on your website. No, build it and they will come is no longer valid nor will it make them come. So, lets’ make one thing perfectly clear; inbound marketing is a buzzword.  Even though I will admit I’ve heard if you […]

Backing Up and Moving Your WordPress Website Safely and Easily

by October 24, 2013
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Ever have one of those days when everything went wrong? How about the time when your new 500 page website got hacked and you had no backup? Or the day your hosting company decided to increase your hosting fees by 500%? Or when the new dev wiped out your best client’s site, trying to “improve” […]

Post-Penguin Linking with Debra Mastaler – [video]

by October 21, 2013
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Having Debra Mastaler join us via our Level Headed Marketing 2013 Google Hangouts was a treat, not just for me, but also for our listeners and readers alike. If you’ve ever met or heard Debra speak, you can’t help but enjoy listening to her no-nonsense approach of creating connections for clients.  Maybe it’s her southern […]

Has Google Gone Evil or Is It Just Wicked Smart?

by October 17, 2013
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Seth Godin’s recent post “Is Google jumping the shark?” got me thinking. A lot. In his post (and I liberally paraphrase), Godin cites Google’s betrayal of its signature “don’t be evil” policy with a couple of its more recent, notable offenses. Specifically, he points to its being found to have circumvented privacy settings to hack […]

SEO Within an International Market

by October 14, 2013
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I don’t know about your business, but everyday, we seem to get more and more requests for an SEO campaign with a global reach. It’s a cakewalk for us since we cover thirteen languages and work with vendors and partners in six countries, but what if you’re not an International agency? What if you’ve been […]

The Importance of Call Tracking to Online Marketing

by October 10, 2013
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The world of marketing has changed significantly, and the reason for that can be attributed to the Internet. Thanks to social media, advertising mediums like Google Adwords, and mobile devices it has become a marketing space that you simply can’t ignore. In fact, it’s extremely vital that you now have at least some kind of […]

8 International SEO Consultants Speak Out

by October 7, 2013
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The beauty of working with an international market is the connections you make. The information you gather is priceless and the only way to really make a difference for your project is to listen to the people in the trenches. We’ve been working globally for over 15 years. Whether creating a complete content strategy or […]

Hummingbirds in Your Future

by October 3, 2013
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No this is not just for you ornithologists out there but for everyone, particularly those who use smart phones to search with Google. Google recently threw their 15th anniversary bash, not in the deluxe futuristic Googleplex, but of all places, in the Palo Alto garage where Sergey and Brin first got started. This was a […]