Level343 Article Archive

Ridiculous things SEOs hear, and our reactions in GIFs

Search engine optimization is one of those weird, nichey industries that's hard for outsiders to understand. Hell, with Google changing the rulebook every week, it's hard for us insiders to understand most of the time. The industry's opacity naturally leads to a lot of misconceptions. Half the world sees SEO as some kind of voodoo, a third see it as a scam full of snakeoil salesmen, and the rest think it has something to do with keywords tags and directory submissions.

By |June 19th, 2014|Online Marketing, SEO|3 Comments

Strategies for Copy Writing

How you put words together on a page matters when you are trying to attract and persuade readers. Following are some tips for crafting engaging copy that leaves an impression and leaves readers wanting more.

Know your message – Precisely understanding […]

By |June 16th, 2014|Content Development|0 Comments

Doing Business Internationally

I can’t tell you how many time we get calls from small or large businesses wanting to launch their products/services globally. Sometimes I play the devils advocate and ask direct questions they don’t like or haven’t thought of themselves. Sometimes I go as far […]

By |June 9th, 2014|International Marketing, Online Marketing|1 Comment

5 Creative Content Strategies for the Youngs

They might be stereotyped as misunderstood, directionless and fickle, but when it comes to digital content, teens tweens and young adults know exactly what they want:

They want to feel something.

It’s no secret that new media makes the biggest impact with […]

Are You Looking For Enterprise SEO?

When it comes to long-term results that drive business, there’s only one viable option when it comes to SEO: you have to manage everything in a way that’s similar to how you would manage a full-blown marketing campaign.

Everything that you […]

By |June 2nd, 2014|Online Marketing, SEO|0 Comments

How to build a Google update-proof SEO strategy

It seems like about every ten minutes, someone is proclaiming that SEO is dead. Or, if it’s not SEO that’s dead, it’s an industry keystone that’s gone on to a better place – like PageRank sculpting, or Press Release marketing, […]

By |May 30th, 2014|Branding, SEO|0 Comments

Well-Written is Not Optional

If branding your business and increasing your sales is important, content development should definitely be part of your online marketing mix. Both small and large businesses across the globe use this strategy because, when it’s done properly, it actually works! […]

By |May 26th, 2014|Content Development, Online Marketing|0 Comments

4 Ways Marketers Neglect Their Own Brand, and What to Do About It

One of my first agency clients gave me a bit of old-timey wisdom I’ll never forget: the cobbler’s children are always shoeless. It’s such a perfect analogy for struggle many marketers – particularly digital ones – have with nurturing their own brands. […]

By |May 22nd, 2014|Branding, Online Marketing|0 Comments

Apps That Improve Your Business Reach

According to some sources, all a business needs to do is connect with customers via various social platforms and it’s instant success. In reality, jumping on the social network bandwagon isn’t worth the ride if you have no idea who […]

By |May 19th, 2014|Online Marketing, Social Media|0 Comments

Tumblr for SEO? The case for social’s newest up-and-comer

When I tell other SEOs that Tumblr is my favorite social network of choice, the responses are always a bit puzzled.

“REALLY? Tumblr?”, which is usually followed by a thoughtful “Hmm. Interesting.”

Yes, Tumblr. For LOTS of reasons – not the least of […]

By |May 15th, 2014|Content Development, SEO|9 Comments