Mobile advertising expenditures have increased rapidly—and for several reasons. U.S-based mobile advertising expenditures, alone, are slated to increase by approximately 55.3 percent this year, alongside online video’s 15 percent raise. Increasing data has determined the predicted rise, revealing mobile advertisement [...]
Whether you call it growth hacking, content hacking or just plain good marketing, it means making your website the best product-selling, business-growing, advocate-building, brand-developing, influencer-making website it can be.
Level343 has always been a “practice what you preach” kind of company. So it shouldn’t be any surprise that I’ve been doing a lot of outreach with other bloggers and companies. The joy of being an international marketing company, however, [...]
I recently had someone offer me an article on search engine optimization, and I have to tell you, I suddenly understood why there are still people who think it's crap. I now get how it could be thought of as less than useless. With no further ado, let me clear up any confusion. This is not SEO:
You know, we ask a lot of our content. We expect it to bring traffic in, lift our rankings, entice repeat visits and convert our visitors to customers. All that, and then we write something like this actual product description, “Refill candle inserts, white stearine wax in plastic sleeve, size: 4 inches by 2 inches.” Wow. I want to buy that (heavy on the sarcasm).
What’s the difference between a good key performance indicator (KPI) and a bad one? Do you know? How can a metric be good one time and bad the next? –And what do KPIs really do, anyway? We’ll cover this and [...]
No matter what industry you’re in, standing out from your competitors can be difficult. This is especially true in the realm of digital content creation, where you might have hundreds or thousands of competitors. This is the very reason we [...]
Let’s face it, there are too many blogs out there and too many of them suck. The main reason for this is because businesses read that they should have a blog but don’t understand what it takes to make it work for them. T