What’s the difference between a good key performance indicator (KPI) and a bad one? Do you know? How can a metric be good one time and bad the next? –And what do KPIs really do, anyway? We’ll cover this and [...]
No matter what industry you’re in, standing out from your competitors can be difficult. This is especially true in the realm of digital content creation, where you might have hundreds or thousands of competitors. This is the very reason we [...]
Let’s face it, there are too many blogs out there and too many of them suck. The main reason for this is because businesses read that they should have a blog but don’t understand what it takes to make it work for them. T
Repurposing content: to adapt content for use in a different purpose. Publisher: an individual or corporation responsible for the printing and distribution of digital or printed publications. In other words, you.
Since Twitter rolled out analytics a year ago, it evolved to be possibly the best social analytics tool online. The depth of detail, versatility and reliability of data provided by Twitter analytics can help bring valuable insights into your Twitter campaigns, whether free or paid.
A lot of people in the online industry forget that marketing and advertising has to start with a voice. I can’t tell you how many times I’ve worked with small or large companies that outsource their content because they have [...]
I’m not going to lie to you - creating and implementing a content strategy is not easy. It's hard. It's hard to start, hard to build, hard to implement, and hard to get right. Why?
Have you ever touched the sap from an evergreen tree? That stuff is like tar – once you get that stuff on your fingers you have to bathe in turpentine to get it off. Point is it lasts.
When I was in college, studying marketing and communications, it was a big joke. “WHAT are you getting a degree in? No, I mean really?” Everyone communicates, and marketing is just… selling stuff.