Influencer marketing is a huge catch phrase; there’s no denying that. The term went from being lightly talked about in 2013 and ‘14 to being one of the top buzz phrases today. There’s one glaring reason why it’s such a [...]
Of the many steps in the content marketing process, research and creating may very well be the hardest. After all, we ask a lot of our content. While conversion is the ultimate goal of every online endeavor, brands also want to create brand ambassadors. We want to create a continual funnel that draws people into the company fold. We want people to read our content, talk about it, share it, look into our company further because of that content, and convert.
Knowledge base represents a database which is used for storing information, as well as sharing and editing it, among other options. The base is being stored online, on a server, a property that carries its own perks. Now, a service [...]
At the most basic level, the key motivator of all human behavior is the question of avoiding pain and seeking out pleasure. In literally everything you can think of, this is the case. Even in cases where someone is running [...]
What is content marketing? What is it good for? Is there more to it than just writing a blog post and telling people about it? Last week, we started a “What is it in online marketing” series, with “What is [...]