Content That Works

by September 30, 2013
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If you want to have a healthy site, then reading a few articles about SEO isn’t going to help. Why? Because reading and learning about SEO is a daily process… actually, there was a recent review about Level 343 and what we do as a company 10,000 Hours in 10 Minutes: Taking SEO to the […]

Look out! More Mobile Search Ads might be right behind you!

by September 26, 2013
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OK, I’m not any more fond of statistics than you are, but sometimes they can reveal some startling information, such as the fact that in many of the world’s prime markets mobile phone penetration has exceeded 100%. More than one phone per person, and I can see that happening right in my own family. Let’s […]

Effective Keyword List

by September 23, 2013
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It’s no surprise that searching online has become second nature for most people on the planet. Whether you’re looking for your personal needs like shopping or looking for a business/service. You no longer have to pick up the yellow pages or a phone book in order to find what you want. Back in the late […]

Amy Vernon On Building A Community

by September 19, 2013
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If you’ve been watching our LHM video series, we’ve had some pretty amazing people and it’s no different for this session. This week’s special guest was Amy Vernon. Amy is truly a formidable woman, community builder, mentor & speaker. Before you click on the video below, let me say working as an online community manager […]

How To Use Twitter in Social Media

by September 16, 2013
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As a business owner, CEO or the head of an International marketing department it is imperative to keep up with the changing of the times. Unfortunately, many in the upper echelons of business stick with what they know works rather than trying something new. Instead of expansion, they stagnate, and many eventually fail. With the […]

Busted: Six SEO Myths and Why You Shouldn’t Believe Them

by September 12, 2013
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Search engine optimization is more of an art than a science, and because of that there are many people who say there’s no “wrong” way to go about SEO. That’s not entirely true, however. There are methods and approaches that have become outdated, been proven ineffective, or are just plain silly, but some SEO “experts” […]

What You Can Do Today To Tap Into More Holiday Shopping Traffic This Year

by September 9, 2013
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If you haven’t started a holiday campaign yet – now is the time.  I know, it’s only September!  But think about it, if you need to ramp up your traffic, make site changes, create a social media campaign, write new content and do all the technical work needed to support these campaigns, there is a […]

Changes in Marketing Focus Require Revised Strategies

by September 5, 2013
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Basic marketing principles are as true today as they were when first formulated; adherence to the “Four Ps” of Marketing: Product, Price, Place and Promotion, are still valid in the digital age.  The “tools” may have changed, but the buying public will never change, because people and their motivations remain the same. If this is […]

Become a Twitter Power User

by September 2, 2013
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It’s been a while since I wrote an article on Twitter. But since I’ve moved back to San Francisco, I’ve doubled my usage of Twitter in clients’ social media campaigns. Maybe it’s because I’m so close to their home office, or maybe because Twitter has once again made a huge leap in their versatility and […]

23 Tips To Improve Your Bounce Rate

by August 29, 2013
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You work pretty hard to get traffic to your site.  So it’s no fun when you see most of that traffic bouncing off the site.  If your bounce rate is high, you should take swift action to correct things! (Not sure what a bounce rate is? Bounce rate is a very important metric for website […]