SEO – search engine optimization: it’s the smoking gun, isn’t it? If you look for advice about how to get traffic to your site, people automatically hand the SEO gun to you and tell you to fire.
If you want to a bigger blog audience, your content must be smarter. One big problem bloggers face is coming up with fresh content that readers and search engines can benefit from. In fact, SEO is often greatly misunderstood despite [...]
As a brand owner, you can directly affect what Internet users find when they look for information about your company. Nothing gives your brand more online recognition than the presence of your brand whether in images, local citations or the knowledge graph.
In an age where smart social media marketing can make or break your business, no longer can business owners afford to miss out on such marketing opportunities.
Is your business capable of stretching across oceans? Do you dabble in sending packages “across the pond”? How about shipping goods to the exotic East? If your business is international, don’t you think your SEO should be, too?
When deciding who will run the social media for a company, the interview process for that decision needs to be long and difficult. With the exception of top executives, no other position in the company can have as big of a negative effect on customers.
Human beings are innately curious. They also do not like to waste their time or money. As a result, 80 percent of consumers conduct online research before they decide to patronize a business.
Nothing helps to get the word out about your product or service better than business’s new best friend the blog. As a business owner, you want to form partnerships with bloggers with a large following, right? Think again.
Viral is the buzzword of the day, it’s true, but do you ever feel like one of those street-corner hawkers of the 40’s and 50’s? “Greeeeeat content! Get’cher great content here!” You’ve written this fantastic piece you just know will [...]
You already use your email list as an efficient, effective marketing tool to spread news about your products and services. Make growing your email list a priority, and soon you may see your sales numbers increase.