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Level343 Article Archive

Your Website Code May Not Be As Clean As You Think

Editors update: March, 13th, 2010
True story: About two weeks ago, I came across a website that listed top SEO companies – well-known SEO companies at that. The website had used a site validator to see how clean the top SEOs’ […]

The Cost of Optimization – Time Equals Money

Lately, I’ve noticed an increasing amount of questions about SEO.  Not “What is SEO”, but more specific questions about the practice and providers.  A surprising number of people have misconceptions about what an SEO provider does, and many of these […]

Dynamic Branding: What’s in a Name?

brandingEvery so often, under the guise of “keeping things fresh,” companies decide to commit marketing suicide by switching brands. When examining the reality of why companies want to change their brand, it results in one of three answers: not modern or sophisticated enough to draw the right audience, not representative of the products or services offered, or not recognizable enough in the marketplace.

SEO Simplified II: How Does Organic SEO Work?

In part one of “SEO Simplified”, we talked about the differences between forced and organic SEO.  Never mind the differences, though – how does it work?  What makes it better than any other approach?

Firstly, it’s user-based, not search engine based.  […]

SEO Simplified: Forced vs. Organic SEO

>Part of an optimization specialist’s job is to pay attention to search trends.  Lately, I’ve noticed a rise in interest about organic SEO.  It seems the general public is catching on to the fact that there are two kinds: “forced” and “organic”.  What’s the difference?  What’s organic SEO all about?  Why can’t it just be optimization?  Here’s the skinny:

Kids- You Can’t Stop What’s Coming

In the 1940s, a creative man in his early forties helped create the most devastating byproduct of human inventiveness.  When this invention was first tested, he said, “Now I am become Death, the destroyer of worlds.”  Although this man didn’t […]

SEM vs SEO: Clarification Needed

The clarification of SEM vs SEO is pretty simple. Yet, for some reason and for many people, it is still very much needed. For example, just recently I read a top SEM guy equate the two. And there I was, […]

Step Right Up: Get Your Free Market Research Here!

Each year, many companies venture out into the business world without the most important piece of ammunition for their success:  market research.  While clouded by the dual belief that market research is needed for companies intending to earn business through […]

“Big Brother” Google Steps on SEOs

I like Google, I really do.  As a “white hat” Organic SEO company, Level343 has supported Google again and again.  When Google pushed for SEO guidelines, we backed them.  When they made it possible for people to see others’ houses […]

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Merging Keyword Strategies and Effective Copy writing

Writing SEO (Search Engine Optimization) articles is the exciting mixture of developing keyword strategies that will generate a response from various search engines. SEO articles merge those keywords into unique copy writing material that engages and holds the reader. SEO copy writing creates articles that reach the marketplace in two ways. The first is by anticipating the search terms utilized by the readership. The second is by employing those search keywords to establish links from the reader to the destination site through the search engine.