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Level343 Article Archive

Morphing Facebook

“Stick with what you are good at.”

That should be the theme of platforms that are created for a specific function – but inevitably they get swept away by the times and try to be something they aren’t.

Attempts to change to meet a popular trend usually fail, as Facebook is discovering.
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By |March 14th, 2009|Online Marketing, Social Media|23 Comments

Recession-pressed SEO

The recession is in full swing and budgets are tightening. Businesses are spending less because they have less to spend, and companies that provide services for businesses are feeling the strain. Fortunately, we live and work within a system so […]

By |March 13th, 2009|SEO|9 Comments

Is Viral Marketing Better Than SEO?

They are the foundation and starting point for any SEM campaign. Regardless of what other tactics are utilized, search engine optimization is of extreme importance. It combines with social media optimization and social networking to form a power-packed punch that sends your traffic soaring.
By |March 11th, 2009|Online Marketing, SEO, Social Media|15 Comments

Global SEO: Localizing Content in the Global Marketplace

For some time, SEO has been expanding into the global marketplace, targeting multiple countries in order to gain more international traffic and a larger link base. Firms have desired to gain the attention of foreign searchers, not only for their […]

By |March 10th, 2009|Branding, Online Marketing, SEO, Social Media|1 Comment

SEO Careers – From Copywriting to Coding From Home: What You Really Have to Know

I was recently asked how one gets into an SEO career. My first reaction is, “don’t go there, it’s not as easy as  many think”. The competition is fierce and, unfortunately, a lot of people out there shouldn’t be writing […]

By |March 9th, 2009|SEO|23 Comments

What Is Inbound Marketing?

Can I help it that I am smiling from ear to ear? I have been floating on air for the last 24 hours. Let me explain. I have been telling our clients and writers alike to engage with our readers for quite sometime. Of course, their response is "yes" then they never do anything about it, or should I say their response is “I never get anything out of it”. Quite honestly, I wonder if people know what "Engage with your readers" really means.
By |February 27th, 2009|Branding, Online Marketing, Social Media|9 Comments

You Oughta Know Inbound Marketing

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By |February 4th, 2009|Videos|3 Comments

Twitter Et All

 

(Editors update: on some of the Twitter tools I did not want to list… they now seem as important as ever. We wrote 5 posts on over 160 Twitter tools)

Since I have been on Twitter I have seen the oddest […]

By |January 28th, 2009|Branding, Online Marketing, Social Media|30 Comments

Is there ANY Good News in This Current Controversy?

In the midst of the rain and fog that is the on-going controversy within the SEO community surrounding the current changes in search engine policies and procedures, one has to ask: is there any ray of sunshine, any silver-lining? What […]

By |January 19th, 2009|SEO|1 Comment

Who Are Your Real Competitors?

As most SEO service providers know, your competitors are rarely the companies you think they are.  With businesses that aren’t Web based, the competition is easier to find; if you sell medical supplies other companies that sell them are your […]

By |January 8th, 2009|Branding, Online Marketing, SEO, Social Media|18 Comments