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Level343 Article Archive

Small Businesses Need SEO


With all the listings on a search engine, the millions of websites and billions of pages, it’s not about strategy but about survival when I say that small businesses hoping to gain some notice online absolutely need SEO. It’s just […]

By |March 26th, 2009|Branding, Online Marketing, SEO, Social Media|10 Comments

The Secret to Following

Editors note – updated information

This post has been updated with some cool tools to clean up your follow and no follow ride on Twitter.

The more I am on Twitter the more I love it and hate it. I have become […]

By |March 19th, 2009|Branding, Online Marketing, Social Media|61 Comments

SEM and SEO: The Only Path to Success

Once one realizes that SEM and SEO are not the same thing, and that the former is a broader category including the latter, then more questions arise: what, then, is the point of SEO? If there are other strategies, why […]

By |March 17th, 2009|Online Marketing, SEO|13 Comments

The day Twitter died

I can see a few of you fell for the title and that is the point of this article. The frenzy over the new Twitter mania is one we cannot ignore. A 55% growth in one month, whether it’s due […]

By |March 16th, 2009|Social Media|23 Comments

Morphing Facebook

“Stick with what you are good at.”

That should be the theme of platforms that are created for a specific function – but inevitably they get swept away by the times and try to be something they aren’t.

Attempts to change to meet a popular trend usually fail, as Facebook is discovering.

By |March 14th, 2009|Online Marketing, Social Media|23 Comments

Recession-pressed SEO

The recession is in full swing and budgets are tightening. Businesses are spending less because they have less to spend, and companies that provide services for businesses are feeling the strain. Fortunately, we live and work within a system so […]

By |March 13th, 2009|SEO|9 Comments

Is Viral Marketing Better Than SEO?

They are the foundation and starting point for any SEM campaign. Regardless of what other tactics are utilized, search engine optimization is of extreme importance. It combines with social media optimization and social networking to form a power-packed punch that sends your traffic soaring.
By |March 11th, 2009|Online Marketing, SEO, Social Media|15 Comments

Global SEO: Localizing Content in the Global Marketplace

For some time, SEO has been expanding into the global marketplace, targeting multiple countries in order to gain more international traffic and a larger link base. Firms have desired to gain the attention of foreign searchers, not only for their […]

By |March 10th, 2009|Branding, Online Marketing, SEO, Social Media|1 Comment

SEO Careers – From Copywriting to Coding From Home: What You Really Have to Know

I was recently asked how one gets into an SEO career. My first reaction is, “don’t go there, it’s not as easy as  many think”. The competition is fierce and, unfortunately, a lot of people out there shouldn’t be writing […]

By |March 9th, 2009|SEO|23 Comments

What Is Inbound Marketing?

Can I help it that I am smiling from ear to ear? I have been floating on air for the last 24 hours. Let me explain. I have been telling our clients and writers alike to engage with our readers for quite sometime. Of course, their response is "yes" then they never do anything about it, or should I say their response is “I never get anything out of it”. Quite honestly, I wonder if people know what "Engage with your readers" really means.
By |February 27th, 2009|Branding, Online Marketing, Social Media|9 Comments