As a copywriter for many years, I had no idea how to optimize an article for the web...But I knew enough to know that anything you write has to convert your readers. Sure different styles, whether using an emotional approach or informational approach, will depend on the goal and the target audience, but more than that goes into online writing.
“In a McGraw-Hill study of 600 companies from 1980 to 1985, those that didn’t cut their marketing budgets during the 1981-82 recessions had significantly higher sales after the recession ended. In fact, they had sales that were 256% higher than [...]
ilarib Content – everybody wants it. SEOs that write blogs and articles on optimization push for it. Google says ranking is all about good, relevant, engaging content. So you think, “Sure. I can do that.” You start [...]
Follow the leader by: emong When it comes to excelling in online business, even the best of us can use a little bit of help. Yes, there are times when just having the perfect business model and knowing [...]
I was driving into New Orleans the other day, thinking about brands. How can a small business compete with the bigger brands? You're probably thinking your brand sucks or is awesome... Traffic was steady as I watched various billboards pass me by driving down I10 to a meeting. That's when it hit me, what if your brand is nowhere close to what you want?
Here at Level343, we often talk about SEO; it’s what we do, after all. However, we often skip over things in an attempt to give you information on gaining traffic in a concise, clear manner. Today, we’re going to talk [...]