The Winners of Top SEO Women 2013

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For the past year, I’ve watched great women in our community grow in the SEO industry. When I started the TOPS SEO women series, it got mixed reviews. Some welcomed the series and embraced it, while others in the community at large weren’t crazy about it, and said so. Of course, like anything in life […]

Things To Consider When Picking An SEO Firm

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Looking to hire an SEO Firm but not sure how to evaluate them? It’s tough! There are so many different ways to tackle SEO and there are so many different pricing structures and models.  You are rarely comparing apples to apples and it can be really confusing, not to mention frustrating when you are trying […]

Rocking How Personalized Search Results Affect Ranking

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I’ve seen numerous instances lately of people not understanding why they don’t see the same results as someone else for the same search query, so I thought a little clarification might be in order. There are a number of reasons why two people will see different SERPs for the same term, but they basically fall […]

Create Google+ Buzz

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Just a quick little post today but don’t be fooled by its size.  There are some great tips here! Whether you hopped onto Google+ because of the Publisher/Authorship tags or because you heard it’s important for the future of your site, you are there now and it’s time to take action!  Once you’ve got your […]

Is Your Website Ready for the Holidays? 5 Easy Strategies to Implement Now

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Yes. The holiday season is upon us, and the fierce competition for consumer dollars has reached its frenzied annual peak. So now is the time to make sure your e-commerce website has that “competitive edge”. Black Friday and Cyber Monday may have come and gone, but it’s not too late to optimize your site before […]

WordPress Tweaks To Improve SEO

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I’m a big fan of WordPress, it’s easy and convenient and there are so many options and customizations.  The only downside is that many people don’t realize how important the customizations and plugins are.  You see, as an “out of the box” tool, it’s not perfect.  There are some issues that definitely need to be […]

When Social Media Goes Public, Who Is Served?

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A couple of months ago, I posted “Has Google Gone Evil or Is It Just Wicked Smart?”, discussing Google’s duplicity as a public internet company seeking to serve both its users and stockholders. Citing Seth Godin’s post regarding Google’s plan for “shared endorsements”, I noted: The larger point Godin makes is the conundrum inherent to […]

Content Creation Strategy That Will Increase Sales

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Do you have trouble coming up with ideas for new content?  Content creation is vital to your online marketing campaign but let’s be honest, it’s tough to come up with fresh and exciting ideas for killer content. You can scope out competitors and set up Google Alerts for keywords related to your product or service […]

Only CEO’s Need Apply

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Omg, what are you thinking? I’m sure that’s what most people are saying, when you discuss/promote CEO’s joining social networks. But, if you want to get an edge and lead the pack, then you need to understand why it’s important to join social media as a CEO. I recently read on Econsultancy about a User […]

Advertising on Facebook

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Have you tried any Facebook advertising?  Here are a few tips, tricks and bits of info to help you out. If you are familiar with Google PPC, you will know that you target a large audience and split test different ads to see the response.  On Facebook, you are able to actually target your audience […]