Search engine optimization is one of those weird, nichey industries that's hard for outsiders to understand. Hell, with Google changing the rulebook every week, it's hard for us insiders to understand most of the time. The industry's opacity naturally leads to a lot of misconceptions. Half the world sees SEO as some kind of voodoo, a third see it as a scam full of snakeoil salesmen, and the rest think it has something to do with keywords tags and directory submissions.
How you put words together on a page matters when you are trying to attract and persuade readers. Following are some tips for crafting engaging copy that leaves an impression and leaves readers wanting more.
Know your message – Precisely understanding […]
I can’t tell you how many time we get calls from small or large businesses wanting to launch their products/services globally. Sometimes I play the devils advocate and ask direct questions they don’t like or haven’t thought of themselves.
They might be stereotyped as misunderstood, directionless and fickle, but when it comes to digital content, teens tweens and young adults know exactly what they want:
They want to feel something.
It’s no secret that new media makes the biggest impact with […]
When it comes to long-term results that drive business, there’s only one viable option when it comes to SEO: you have to manage everything in a way that’s similar to how you would manage a full-blown marketing campaign.
Everything that you […]
It seems like about every ten minutes, someone is proclaiming that SEO is dead. Or, if it’s not SEO that’s dead, it’s an industry keystone that’s gone on to a better place – like PageRank sculpting, or Press Release marketing, […]
If branding your business and increasing your sales is important, content development should definitely be part of your online marketing mix. Both small and large businesses across the globe use this strategy because, when it’s done properly, it actually works! […]
One of my first agency clients gave me a bit of old-timey wisdom I’ll never forget: the cobbler’s children are always shoeless. It’s such a perfect analogy for struggle many marketers – particularly digital ones – have with nurturing their own brands. We’re experts in our field, and we’re great at helping other businesses and brands articulate their stories.
When I tell other SEOs that Tumblr is my favorite social network of choice, the responses are always a bit puzzled.
“REALLY? Tumblr?”, which is usually followed by a thoughtful “Hmm. Interesting.”
Yes, Tumblr. For LOTS of reasons – not the least of […]