Creating a Successful SEO Elevator Pitch

by January 28, 2013
Thumbnail image for Creating a Successful SEO Elevator Pitch

As a young person working in the Internet industry I get asked what I do a lot (most people think this is interesting stuff, believe it or not). At first, I used to sum it up to “I help businesses get found on the Internet”. Simple enough, right? Wrong. This response warrants more questions than [...]

Building Authority in 2013

by January 25, 2013
Thumbnail image for Building Authority in 2013

There have been many observations recently about how authority is creeping deeper and deeper into our online world. It’s not really new – it just seems to be receiving a little more attention lately. Google confirmed in 2010 that not only are links from Facebook and Twitter applied in rankings, but that they had started [...]

Press Release Tips

by January 23, 2013
Thumbnail image for Press Release Tips

Press releases were used and abused by many as an SEO tactic and then some of the hype wore off.  Because people aren’t talking them up as much, many site owners don’t think of a press release as part of their strategy. Press releases are still valuable tools – when used properly. When they are [...]

Insight into an International SEO Audit: Before the Work Begins

by January 21, 2013
Thumbnail image for Insight into an International SEO Audit: Before the Work Begins

As the owner of an American consulting and optimization agency, I learned that not all SEO firms work the same way. Now that we’ve planted ourselves firmly in the international market, I’ve realized that even optimization methods change, depending on the country, language and – most importantly – culture of the region. Today, I’d like [...]

How To Pick An SEO Firm

by January 18, 2013
Thumbnail image for How To Pick An SEO Firm

One of the biggest complaints I hear from site owners is that they don’t know how to pick an SEO firm.  There is no one regulatory body for this industry and everyone tells you something different.  It’s confusing for a site owner, especially if they aren’t tech savvy or if they’ve been burned before. When [...]

Partnerships are Like Marriages – Sweet or Sour, Depending upon Trust

by January 16, 2013
Thumbnail image for Partnerships are Like Marriages – Sweet or Sour, Depending upon Trust

Partnerships are often likened to marriages, and any of us that are both married and have had an opportunity to work with a business partner are likely to recognize the parallels. I have a number of past partnerships, with a handful still active, as well as some ongoing strategic alliances. And having been married for [...]

Top SEO Women of the Year Award – 2013

by January 14, 2013
Thumbnail image for Top SEO Women of the Year Award – 2013

Well, we hope everyone had a wonderful New Year’s! We’re looking at an amazing year ahead; 2013 will be spectacular in many ways – especially now that we know the world hasn’t ended. Now that all the celebrations are out of the way, it’s time to get back to work. It’s also time to start [...]

Site Structure: Don’t Neglect It

by January 11, 2013
Thumbnail image for Site Structure: Don’t Neglect It

Happy New Year! To kick things off right, I want to talk about the foundation of your site.  The structure and organization of your site is so important and it doesn’t get as much attention as things like copywriting and link building (don’t get me wrong, those are crucial, I just think we need to [...]

Getting Ready for an Amazing 2013 – A Letter to Our Readers

by January 9, 2013
Thumbnail image for Getting Ready for an Amazing 2013 – A Letter to Our Readers

Welcome to 2013, the latest year the future has to bring us. I’m ready for a fantastic new year of growth, and I hope you are, too. As you may have noticed, we’ve upped our publishing schedule to three posts per week for the past month or so (an accomplishment that my team will tell [...]

How To Get Great Blogging Ideas From Social Media

by January 7, 2013
Thumbnail image for How To Get Great Blogging Ideas From Social Media

“The best way to be heard is to whisper.” I’m not sure who said that, but I’ve always liked that thought. Today, I’m going to whisper a golden secret into your ear. I want to make sure you hear me, because it’s a good one! Today’s secret is about how to get great blogging ideas [...]