Create Google+ Buzz

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Just a quick little post today but don’t be fooled by its size.  There are some great tips here! Whether you hopped onto Google+ because of the Publisher/Authorship tags or because you heard it’s important for the future of your site, you are there now and it’s time to take action!  Once you’ve got your […]

Is Your Website Ready for the Holidays? 5 Easy Strategies to Implement Now

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Yes. The holiday season is upon us, and the fierce competition for consumer dollars has reached its frenzied annual peak. So now is the time to make sure your e-commerce website has that “competitive edge”. Black Friday and Cyber Monday may have come and gone, but it’s not too late to optimize your site before […]

WordPress Tweaks To Improve SEO

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I’m a big fan of WordPress, it’s easy and convenient and there are so many options and customizations.  The only downside is that many people don’t realize how important the customizations and plugins are.  You see, as an “out of the box” tool, it’s not perfect.  There are some issues that definitely need to be […]

When Social Media Goes Public, Who Is Served?

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A couple of months ago, I posted “Has Google Gone Evil or Is It Just Wicked Smart?”, discussing Google’s duplicity as a public internet company seeking to serve both its users and stockholders. Citing Seth Godin’s post regarding Google’s plan for “shared endorsements”, I noted: The larger point Godin makes is the conundrum inherent to […]

Content Creation Strategy That Will Increase Sales

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Do you have trouble coming up with ideas for new content?  Content creation is vital to your online marketing campaign but let’s be honest, it’s tough to come up with fresh and exciting ideas for killer content. You can scope out competitors and set up Google Alerts for keywords related to your product or service […]

Only CEO’s Need Apply

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Omg, what are you thinking? I’m sure that’s what most people are saying, when you discuss/promote CEO’s joining social networks. But, if you want to get an edge and lead the pack, then you need to understand why it’s important to join social media as a CEO. I recently read on Econsultancy about a User […]

Advertising on Facebook

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Have you tried any Facebook advertising?  Here are a few tips, tricks and bits of info to help you out. If you are familiar with Google PPC, you will know that you target a large audience and split test different ads to see the response.  On Facebook, you are able to actually target your audience […]

SEO Intent | Understanding Search

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Have you ever considered how search has changed over the years? If your business is online, then I’m sure you’ve noticed that Google has been serving your search queries a bit differently. Let me be clear – if you’re not an SEO or aren’t involved in search, you’re probably thinking it has nothing to do […]

SEO Strategies That Can Backfire and Hurt Your Website Rankings

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There are a lot of people out there offering advice for good Search Engine Optimization. The question is: how do you sort out the good advice from the bad?  To avoid becoming an example of what NOT to do when it comes to SEO, learn from and steer clear of the mistakes below. Buying Links […]

Why Do People Buy and How Can You Compel Them To Buy From You?

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Increasing sales is crucial in today’s competitive marketplace. If your site has taken a hit by Google and your traffic is suffering, converting the traffic you do have at a higher rate becomes even more important. So, let’s start with the basics. Once you understand why people buy, you can better compel them to buy […]