Become a Twitter Power User

by September 2, 2013
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It’s been a while since I wrote an article on Twitter. But since I’ve moved back to San Francisco, I’ve doubled my usage of Twitter in clients’ social media campaigns. Maybe it’s because I’m so close to their home office, or maybe because Twitter has once again made a huge leap in their versatility and […]

23 Tips To Improve Your Bounce Rate

by August 29, 2013
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You work pretty hard to get traffic to your site.  So it’s no fun when you see most of that traffic bouncing off the site.  If your bounce rate is high, you should take swift action to correct things! (Not sure what a bounce rate is? Bounce rate is a very important metric for website […]

An SEO Strategy With a Bite

by August 26, 2013
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When it’s time to make hard decisions, I sometime have to put on my hardhat, and waddle through the bullshit strategies and campaigns pitched online. It’s not just US-based, either – it seems following the uninformed masses is the safest strategy available. I see this in every aspect of our international SEO consultation. I have […]

Social Media Tips

by August 22, 2013
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When you’ve created a great piece of content, you want to get it in front of as many eyeballs as you can. There are countless ways to create exposure online and creating a systematic approach is often the best way to ensure you don’t miss out on anything. Take some time to map out all […]

Commercialization of the Internet [vid]

by August 19, 2013
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As you know, Doc Sheldon and I have been doing quite a few Google Hangouts with some pretty amazing guests. The beauty of working online is the ability to talk with and meet people from all over the world. It just so happens that one of our recent guests has as much history of working […]

Can’t Miss Social Media Tips

by August 15, 2013
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Time for another collection of tips. This time all related to social media. Your profile picture matters! It’s often the first thing people will see and they will form an instantaneous opinion. If it’s too big and cut off, too small to see, too blurry or worse yet, it’s the default icon provided by the […]

Personalize Your Marketing with Behavioral Targeting

by August 12, 2013
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Behavioral targeting isn’t something new; it’s been around for centuries, in fact. At the beginning of marketing history, the makings of successful businesses figured out how to advertise to the people who were most likely to buy their product. Whether those people started as newspaper readers or catalog gawkers, they ended up as customers. Over […]

Are You Beating a Social Media Drum… or a Pot?

by August 8, 2013
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You don’t have to be a guru to make a lot of noise – did you know that? A two year old can make a ton of noise and get lots of attention just by banging on a pot with a wooden spoon.  Ask anyone who’s spent any time around a child. So ask yourself […]

Using Common Sense in International Marketing

by August 5, 2013
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It’s finally happened – your business has expanded into the international market!  Not only does this mean you’ll have to learn the ins and outs of shipping products overseas (or hire someone that knows), you’ve got to figure out how to market those products to your now-global customer base.  Sure, a large part of the […]

4 Simple Rules for Effective Community Building

by August 1, 2013
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Community building was a term once reserved for activists, religious groups and charitable organizations – when they built a community, it was a network of people with a similar goal in mind.  With the explosion of social media as a vital marketing tool, the concept of community building has expanded to include brand cheerleaders as […]