Level343 Article Archive

Content Strategy Done Right

Even the most seemingly “boring” business can come to life with an effective content strategy. Whether your business sells rocks, foam or the most popular laptop on the market, an effective content strategy can make the public want to learn […]

By |May 5th, 2014|Content Development, Online Marketing|1 Comment

Are You a Social Media Dilettante?

Question: Are you a social media dilettante?

More precisely: are you spread so thin across the plethora of social media platforms and communities that your voice is lost in the din?

Confession: I was. I had so many social community groups, platforms, […]

By |April 28th, 2014|Content Development, Social Media|3 Comments

Building Your Content Strategy in 2014

The Hummingbird that Changed SEO
As we all know the Hummingbird has landed, and has been marinating for a while.  Although we heard rumors that Google was up to something with their algorithms and we saw evidence in small changes in […]

By |April 21st, 2014|Content Development, Online Marketing, SEO|8 Comments

Writing Guest Blogs that Dominate

After the explosive online storm that followed Matt Cutt’s declaration that guest blogging was more or less dead, everybody who was anybody in the world of SEO had something to say on the subject. Most industry professionals concurred that any […]

By |April 17th, 2014|Content Development, Online Marketing|7 Comments

Starting an International SEO Campaign | 5 Critical Elements

After an extensive SEO campaign, your website is doing brisk business nationally and you’re considering casting your net into the wider world.  There’s a lot of the wider world to consider when you’re talking about dipping into international SEO, and […]

By |April 14th, 2014|Content Development, International Marketing|1 Comment

Working with Facebook’s Latest Algorithm Change

Every time there’s a change to Facebook, users are up in arms, babies cry and the stock market drops — and each and every time, things go right back to normal in a few days.  Facebook is synonymous with change, […]

By |April 10th, 2014|Branding, Social Media|2 Comments

Keeping Up With Facebook Changes

Facebook’s ranking algorithm (EdgeRank) decides which posts get shown to each user in their News Feed.  The algorithm has gone through various updates but the most recent one is getting a lot of attention.

According to an Adage article, Facebook has […]

By |April 7th, 2014|Social Media|1 Comment

17 Sources Of Content Inspiration For Your Content Strategy

In order to succeed at content marketing, you have to have high quality content. Rather than promoting your products, services, or even your business, content marketing means pushing the actual content. In turn, it is the content that will convert […]

By |April 3rd, 2014|Content Development, Online Marketing|3 Comments

Ice Storms and Marketing

I took a little break to spend time with family and work on a few projects, but I missed being part of the Level343 team, so I’m back!  :)

As I do every year, I spent Christmas with my family in […]

By |March 31st, 2014|Content Development, Online Marketing|1 Comment

Pitfalls of International SEO

One of the better known examples of accidental misbranding sprang out of Coca Cola’s attempt to break into the Chinese market in the late 1920s.  As the story goes, the Mandarin characters that approximate the sounds in the words “Coca” […]

By |March 27th, 2014|International Marketing, SEO|4 Comments