At the most basic level, the key motivator of all human behavior is the question of avoiding pain and seeking out pleasure. In literally everything you can think of, this is the case. Even in cases where someone is running [...]
What is content marketing? What is it good for? Is there more to it than just writing a blog post and telling people about it? Last week, we started a “What is it in online marketing” series, with “What is [...]
What is organic SEO? How does it differ from natural SEO or other forms of online marketing? - And in the grand scheme of online marketing, what does it do, really? I mean, for you - for your website? We’ll answer that and more in today’s blog post. We’re also going to use a lot of gardening terminology, so if you like digging in dirt you’ll love that.
Mobile marketing strategies - or at least marketing strategies that contain a mobile arm - are becoming increasingly more important for business survival. Mobile is changing the landscape of online business and brands have to adapt, evolve and overcome. Carpe [...]
Vision leads to mission and mission leads to strategy. By using your ideal future (vision) as a goal and your mission as your guide, your marketing strategy will always be on point. It blends with every other marketing strategy and every other marketing goal.