July 16, 2012
Welcome back to the second installment of our metric measurement info morsels, Acquisition and the KPIs to Track It. Our disclaimer is as follows: the last one was less of a morsel and more of a meal. Sorry ’bout that. Part one recap: we discussed Awareness, the beginning of the standard business funnel. We talked [...]
November 11, 2010
We’ve all been there. You have this sweet SEO campaign planned out to the nth degree. You’ve put it into motion. You’re sure it’s going to: Increase your traffic; Boost your ranking; Boost your ROI (Return on Investment). Problem: After three months, your ROI is still a sinking ship. Your ranking seems to have a severe lack of motivation; it hasn’t even tried to move. Worse yet, your visitors have the attention spans of guppies, staying only long enough for the site to load – if you have visitors at all.