WordPress – it’s a content management system, a blogging platform and “that place you put your blog on”. It’s often thought of in relation to blogs, but have you ever thought of it as a “place to put your site on”? Thousands have, and many of them are big brands. WordPress is a flexible, viable [...]
We’re buried in the Internet day in and day out. Being surrounded by the very things we talk about, it’s hard to remember sometimes that some people don’t have so much as the basics. Today, we’re going to walk you through one of the foundations of traffic building – a company blog. From the concept to the reality, here’s a step-by-step process to creating a company blog for traffic generation.
For many companies, blogs are either a major point of interest or they get little to no attention. So what happens if your company’s blog is, in fact, potentially damaging your company’s brand? Do you pull it entirely? Do you rework it in order to improve the company brand? Or do you just leave things the way they are and deal with it later?
One of our favorite past clients, and one of our most loyal supporters, recently asked about pinging blogs: “Do you find it beneficial to ping your blog? I have done it. I usually use pingoat, pingfarm and pingomatic. I didn’t see anything in your blog about it. Any thoughts?” Thanks for the question, Carla. We do have some thoughts, as a matter of fact – lots!
Blog writing – it’s one of the hardest, easiest, most frustrating, most relaxing, creative, unoriginal thing you can do… ish. On the good days, you get an idea and golden words just flow from thought to fingers to keyboard to publish. On the bad days, every word you put down is an exercise in pulling teeth.
Your web presence is up and running smoothly, the visitors are swarming, and even buying your products or services. The next step is to start a related blog. Your blog might be a place for your customers to ask questions, to talk to other customers, or to find more detailed information about your company, services and products. Whatever the purpose and intended goal for your blog, there are a few generally accepted rules, which apply to all company or business blogs, that will keep visitors coming back.
