It’s not everyday I actually get to write about something I want to discuss. Most of my writing consists of work – whether for clients or my business, it’s still work. Every once in a while, though, you have moments in between the 9 to 5 when you’re compelled, no, forced to purge and rant. [...]
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Every so often, under the guise of “keeping things fresh,” companies decide to commit marketing suicide by switching brands. When examining the reality of why companies want to change their brand, it results in one of three answers: Not modern or sophisticated enough to draw the right audience Not representative of the products or services [...]
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