The Importance of Being in Tune with your Market’s Culture

by April 1, 2013
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Whether you’ve set up shop in a brick and mortar shop or strictly online, when you’re trying to connect with a regional market, it’s critical that you know the local culture. That addresses a lot more than just the language and demographic of your customer base. Obviously knowing the language is very important. Even if [...]

Are YOU An Industry Leader?

by February 8, 2013
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What does it take to succeed in Blogging and be seen as an industry leader? As with most things in life, it’s not really that hard but it does take time, effort and commitment. So what are some of the key features of an award winning Blog?  What are the traits of an industry leader? [...]

Don’t Commit Social Media Suicide

by February 4, 2013
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Now and then, we see a prominent brand achieve some intense publicity, as a result of a single social media comment. In a perfect world, these would always be the brainchild of some incredibly astute PR professional, leveraging an opportunity to play on the positive emotions of a massive audience. All too often, though, it’s [...]

Creating a Successful SEO Elevator Pitch

by January 28, 2013
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As a young person working in the Internet industry I get asked what I do a lot (most people think this is interesting stuff, believe it or not). At first, I used to sum it up to “I help businesses get found on the Internet”. Simple enough, right? Wrong. This response warrants more questions than [...]

Building Authority in 2013

by January 25, 2013
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There have been many observations recently about how authority is creeping deeper and deeper into our online world. It’s not really new – it just seems to be receiving a little more attention lately. Google confirmed in 2010 that not only are links from Facebook and Twitter applied in rankings, but that they had started [...]

Google Plus Communities: More Uses Than You Might Imagine

by January 4, 2013
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Google Plus Communities is an excellent way to bring like-minded people together, and in fact, we can imagine these communities being able to take the place of forums. One thing to keep in mind, however, is that if a forum is vital to your business, then keeping it on your own controlled domain is better [...]

Share Your Entire Social Business Personality On Your Own Site

by December 5, 2012
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Not long ago, we discussed The Personable Business: Creating your Story with Social Content. One of the points of that discussion was that once you get online, you’ll end up with a social story whether you want one or not, so you may as well be the one writing that story. Businesses are getting used [...]

How Do You Convert Readers To Buyers?

by March 22, 2012

How many times have you read or heard about how to generate more traffic? It always sounds easy, doesn’t it? Very seldom does someone actually tell you it’s difficult; they brush it over with, “well, you have to have a great marketing campaign, followers and so on.” They then continue with their diatribe of how wonderful their suggestions are, and how you should be sure to try them out.

Repeat After Me: “Target. Market.”

by March 12, 2012

Recent truth. A client came to us with a business strategy; their biggest concern was finding a copywriter familiar with the language usage of their target country. While English is a common language, the usage can change drastically from place to place, and copy written without this in mind is very noticeable.

Dear, Sweet Internet Marketer – Connect the Stinkin’ Dots Already

by February 9, 2012
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I’ve been boiling all morning long – and what does someone who blogs do, but kick out a rant? All morning, I’ve been researching marketing agencies, digging into sites, news articles and various sources to find out about them. –And that’s the whole damn point. Why, if you’re advertising yourself as any type of internet [...]

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