http://level343.com/article_archive Level343 SEO Article Archive Fri, 10 Feb 2012 18:54:09 +0000 en hourly 1 http://wordpress.org/?v=3.3.1 http://level343.com/article_archive/2012/02/09/internet-marketers-connecting-social/ http://level343.com/article_archive/2012/02/09/internet-marketers-connecting-social/#comments Thu, 09 Feb 2012 07:00:39 +0000 JRPittman http://level343.com/article_archive/?p=5813 http://level343.com/article_archive/2012/02/09/internet-marketers-connecting-social/feed/ 80 http://level343.com/article_archive/2012/01/16/so-thats-what-build-your-brand-story-means/ http://level343.com/article_archive/2012/01/16/so-thats-what-build-your-brand-story-means/#comments Mon, 16 Jan 2012 07:00:10 +0000 JRPittman http://level343.com/article_archive/?p=5654 http://level343.com/article_archive/2012/01/16/so-thats-what-build-your-brand-story-means/feed/ 96 http://level343.com/article_archive/2011/11/07/branding-and-inbound-marketing-can-you-handle-the-truth/ http://level343.com/article_archive/2011/11/07/branding-and-inbound-marketing-can-you-handle-the-truth/#comments Mon, 07 Nov 2011 07:00:17 +0000 JRPittman http://level343.com/article_archive/?p=5157 While talking to a friend of mine the other day – small business owner trying to grow her business like anyone else -, I had that line going through my head. You know, the one from A Few Good Men “You want the TRUTH? You can’t HANDLE the TRUTH!” You see, my friend has big dreams; she wants and expects big things from her website…]]> http://level343.com/article_archive/2011/11/07/branding-and-inbound-marketing-can-you-handle-the-truth/feed/ 62 http://level343.com/article_archive/2011/11/03/dont-let-your-brand-suffer-from-bad-blogging-skills/ http://level343.com/article_archive/2011/11/03/dont-let-your-brand-suffer-from-bad-blogging-skills/#comments Thu, 03 Nov 2011 07:00:11 +0000 dthomas http://level343.com/article_archive/?p=5154 For many companies, blogs are either a major point of interest or they get little to no attention. So what happens if your company’s blog is, in fact, potentially damaging your company’s brand? Do you pull it entirely? Do you rework it in order to improve the company brand? Or do you just leave things the way they are and deal with it later?]]> http://level343.com/article_archive/2011/11/03/dont-let-your-brand-suffer-from-bad-blogging-skills/feed/ 52 http://level343.com/article_archive/2011/10/31/3-tricks-no-hooker-should-try-conventional-wisdom-and-branding/ http://level343.com/article_archive/2011/10/31/3-tricks-no-hooker-should-try-conventional-wisdom-and-branding/#comments Mon, 31 Oct 2011 07:00:30 +0000 Gabriella http://level343.com/article_archive/?p=5142 Branding. Nothing strikes fear in the heart of marketers quite like this concept. For entrepreneurs with many interests, it’s difficult to think they can be summed up in a single construct. For others with a narrower focus, it’s frustrating to find just the right words to accurately represent what they stand for. Your brand is what represents the core values of your company—your mission statement, if you will. Your target market will likely never see the brand statement because it’s not for them.]]> http://level343.com/article_archive/2011/10/31/3-tricks-no-hooker-should-try-conventional-wisdom-and-branding/feed/ 54 http://level343.com/article_archive/2011/09/05/avoid-the-social-media-graveyard-social-with-a-plan/ http://level343.com/article_archive/2011/09/05/avoid-the-social-media-graveyard-social-with-a-plan/#comments Mon, 05 Sep 2011 07:00:33 +0000 Gabriella http://level343.com/article_archive/?p=4743 For many, social media – in all its forms – is a steady diet of information, entertainment and interaction. It is the ultimate snack bar for informavores, serving up tasty bit-sized nuggets to tempt, tantalize, follow and consume. Therefore, it’s blatantly obvious when a part of the snack bar closes. I don’t know about you, but I hate it when that happens. Little frustrates me more than stumbling upon a social media gravesite: the dead remnants of a poorly thought out social campaign. You’ve seen it, too, I’m sure. ]]> http://level343.com/article_archive/2011/09/05/avoid-the-social-media-graveyard-social-with-a-plan/feed/ 120 http://level343.com/article_archive/2011/07/14/branding-and-competition/ http://level343.com/article_archive/2011/07/14/branding-and-competition/#comments Thu, 14 Jul 2011 07:00:53 +0000 dthomas http://level343.com/article_archive/?p=4452 In a day and age when companies are fighting fervently for each and every consumer dollar, it should come as no surprise that branding is more important than ever. Whether it is the AFLAC Duck, the Pep Boys’ bobble heads or the GEICO caveman, companies want you to remember them for one simple reason – branding.]]> http://level343.com/article_archive/2011/07/14/branding-and-competition/feed/ 37 http://level343.com/article_archive/2011/02/25/identifying-the-main-objective-of-your-seo-campaign/ http://level343.com/article_archive/2011/02/25/identifying-the-main-objective-of-your-seo-campaign/#comments Fri, 25 Feb 2011 10:00:42 +0000 Guest Blogger http://level343.com/article_archive/?p=3603 SEO as a part of a digital marketing strategy cannot be ignored by any marketing organization. SEO, though a subset of online marketing, has a completely different character of its own. People are more likely to click on an organic search result compared to a listing under Ads. The website owners are allocating increased budgets to digital marketing, and ranking for organic search is one of their primary goals.]]> http://level343.com/article_archive/2011/02/25/identifying-the-main-objective-of-your-seo-campaign/feed/ 18 http://level343.com/article_archive/2011/01/17/your-brand-your-business-your-beautiful-product/ http://level343.com/article_archive/2011/01/17/your-brand-your-business-your-beautiful-product/#comments Mon, 17 Jan 2011 10:00:42 +0000 JRPittman http://level343.com/article_archive/?p=3237 Branding isn’t a new concept; it isn’t even a centennial concept. In fact, branding started back in the ancient days of Babylon, Greece and Rome, when men wore dresses (sure, they called them togas) and the term “Spartan” was coined. Potters carved their initials, symbol or recognizable mark in their handiwork. Gold and silversmiths marked their work; papermakers left watermarks. Cattle and other livestock have worn literal brands since 2000 BC, if not before.]]> http://level343.com/article_archive/2011/01/17/your-brand-your-business-your-beautiful-product/feed/ 22 http://level343.com/article_archive/2010/10/25/the-curse-of-perfectionism-in-branding/ http://level343.com/article_archive/2010/10/25/the-curse-of-perfectionism-in-branding/#comments Mon, 25 Oct 2010 12:00:38 +0000 Gabriella http://level343.com/article_archive/?p=2723 Life isn’t perfect or fair in any way, especially if you’re competing for your online market share. SEO isn’t a perfect science, only available to an exclusive set of business owners. To be perfectly blunt, I get tired of reading about the “perfect SEO solution”, how “perfect” life is and the plethora of positivity quotes flung around on social networks.]]> http://level343.com/article_archive/2010/10/25/the-curse-of-perfectionism-in-branding/feed/ 17 http://level343.com/article_archive/2010/08/23/twitter-terrors-the-self-proclaiming-tweeter/ http://level343.com/article_archive/2010/08/23/twitter-terrors-the-self-proclaiming-tweeter/#comments Mon, 23 Aug 2010 10:00:45 +0000 Gabriella http://level343.com/article_archive/?p=2413 http://level343.com/article_archive/2010/08/23/twitter-terrors-the-self-proclaiming-tweeter/feed/ 24 http://level343.com/article_archive/2009/08/27/dynamic-branding-what%e2%80%99s-in-a-name/ http://level343.com/article_archive/2009/08/27/dynamic-branding-what%e2%80%99s-in-a-name/#comments Thu, 27 Aug 2009 12:02:17 +0000 Gabriella http://level343.com/article_archive/?p=1280 Every so often, under the guise of “keeping things fresh,” companies decide to commit marketing suicide by switching brands. When examining the reality of why companies want to change their brand, it results in one of three answers: not modern or sophisticated enough to draw the right audience, not representative of the products or services offered, or not recognizable enough in the marketplace.]]> http://level343.com/article_archive/2009/08/27/dynamic-branding-what%e2%80%99s-in-a-name/feed/ 7 http://level343.com/article_archive/2009/04/17/the-little-agency-that-could/ http://level343.com/article_archive/2009/04/17/the-little-agency-that-could/#comments Fri, 17 Apr 2009 12:00:07 +0000 Gabriella http://www.level343.com/article_archive/?p=1125 http://level343.com/article_archive/2009/04/17/the-little-agency-that-could/feed/ 3 http://level343.com/article_archive/2009/04/13/are-social-media-tools-relevant-to-seo/ http://level343.com/article_archive/2009/04/13/are-social-media-tools-relevant-to-seo/#comments Mon, 13 Apr 2009 13:00:14 +0000 Gabriella http://www.level343.com/article_archive/?p=1101 http://level343.com/article_archive/2009/04/13/are-social-media-tools-relevant-to-seo/feed/ 32