Science fiction stories often talk about the “Collective” – or “intelligence”, if you will – where the mass of mankind’s knowledge is accessible through a telepathic thought. While much of science fiction is still just fiction, we’re a whole lot closer to the idea of the Collective then you might think. It’s already here, in the form of the Internet. “Big deal,” you say? Ah… read on, oh lucky visitor!
When a person becomes successful, it seems like suddenly they’re too busy dealing with the higher echelons to take time out for the “little people”. It’s something that’s always bugged us. It was all fine and dandy for you to respond to comments and whatnot when you were a little guy, but now that you’re big…
Your web presence is up and running smoothly, the visitors are swarming, and even buying your products or services. The next step is to start a related blog. Your blog might be a place for your customers to ask questions, to talk to other customers, or to find more detailed information about your company, services and products. Whatever the purpose and intended goal for your blog, there are a few generally accepted rules, which apply to all company or business blogs, that will keep visitors coming back.
